Browse
Empowering Brand Advocates

Empowering Brand Advocates

Posted February 26, 2014 by Jerod Clark

Recently, I shared some ideas on how to improve your church’s word of mouth marketing.  Another way you could look at that is the idea of creating brand advocates.  These are people who are so passionate about what you’re doing that they go out and promote your organization on their own.  It’s a perfect fit for the church.  Historically, the number one way new people come to church is through personal invitation.  Doesn’t that mean we should be really intentional about doing ministry that makes our members advocates?

That’s why I was so intrigued by a recent Fast Company article called How To Really Transform Loyal Customers Into Brand Advocates.  It is a good read.  While it’s focusing on the business of turning paying customers into brand advocates, there are some principles that are good for us in the non-profit world.  I’m going to take some of the key points and twist them a bit so they make sense for the church setting.

  • Give people a reason to engage with you in the first place. The services you provide, sermons you preach and community you foster have to be compelling.  People want to get behind something they passionately believe in.  A solid, clearly communicating church in action gives something for people to be a part of and share with others. 
  • Help new people connect more deeply with your church. Are you building a church culture that helps people use their gifts to be a part of your mission to share God’s story?  Commit to helping members plug-in at your church.  This means having a clear assimilation process for new people to become more involved and have programs to help members connect.  It also means following through when someone shows interest in taking action. 
  • Don’t assume your brand advocates are going to stick by your brand with bland messages.  Okay I didn’t change this one much.  The truth is good communication matters.  A church that is going through the motions isn’t going to be as powerful as one that regularly compels people to change themselves and serve others.  Resist bland and boring.  Embrace storytelling and real life application.  It’s not a guarantee that people will stay with your church if they’re not growing or connecting. 
  • Recognize and thank advocates.  When you notice someone who’s actively involved and sharing your church with friends, thank them for doing it.  We all like to feel valued.  Recognizing someone’s work shows you are engaged with your members. 
  • Listen, make changes and equip advocates.  In the words of Jerry McGuire, “Help me to help you.”  Part of making advocates feel special is listening to their needs.  Are there practical changes your church can implement to make it easier for others to share your church?  If so, do it.  Let the advocate know their suggestion is now a policy.  Again, it helps create buy-in and build relationships.  In addition to listening, think of ways you can be intentional about equipping advocates.  Are you giving them the right tools or content to make it easier for them to talk with their friends about your church?

Filed under: Branding, Mission and Vision, Communications, Public Relations, Marketing

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
4

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.
5 Ways to Use MailChimp for Church Marketing
5 Ways to Use MailChimp for Church Marketing
0

Posted June 19, 2018 by Robert Carnes

There are lots of platforms your church can use to promote its message and mission. MailChimp is just one, but has many different uses. This is an overview of some of its most useful features.
Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.
5 Key People You Need to Create a New Church Website
5 Key People You Need to Create a New Church Website
2

Posted May 22, 2018 by Brad Vos

Creating a church website is not a one person task. To do it right, you need multiple types of people on a team. Here are the folks we recommend.