Browse
Improving Word of Mouth Marketing

Improving Word of Mouth Marketing

Posted February 12, 2014 by Jerod Clark

Word of mouth marketing is one of the best marketing tools you have as a church.  The reason is simple: people trust their friends opinion more than any website or brochure.  Here are four ways you can help foster more conversations about your church.

  • Impact your community. Make a difference in someone’s life.  Do work that makes it impossible for people not to talk about it with their friends.  Get out of the church and into the streets.
  • Delight your congregation.  Be a church your members want to talk about.  Find ways to provide value for your members.  At times, exceed their expectations.  Equip them with the tools to be better Christians in their real day-to-day lives.  If you have that sort of impact, they will share your church with their friends.
  • Engage in meaningful communication.  People will become more engaged if they understand why a church is doing what it’s doing.  Cast vision.  Share stories of life change. Let people know why they should be a part of your church movement.
  • Equip people. Give attenders the language they can use to talk about their church.  Your communication should ooze with vision and mission.  There are key phrases every congregant will come to know making it easier for them to talk to others about your church.

With all of this it’s important to remember that word of mouth works the opposite way, too.  If you’re not engaging people or are not impacting your community, people will say less flattering things about you as well. What do you want your word of mouth reputation to be?

Filed under: Communications, Creative Process, Marketing

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Marketing Is Not a Bad Word
Marketing Is Not a Bad Word
2

Posted July 19, 2018 by Chris Hunt

Words like marketing sometimes turnoff pastors, elders, and board members. Isn’t marketing a business term? What does marketing have to do with church? Marketing is not a bad word. Marketing is about making a straight path so that your ministry happens.
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
4

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.
5 Ways to Use MailChimp for Church Marketing
5 Ways to Use MailChimp for Church Marketing
0

Posted June 19, 2018 by Robert Carnes

There are lots of platforms your church can use to promote its message and mission. MailChimp is just one, but has many different uses. This is an overview of some of its most useful features.
Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.