Browse
Why Every Pastor Should Blog

Why Every Pastor Should Blog

Posted January 30, 2018 by Ernesto Alaniz

A web log (better known simply as a blog) is a recurring article that is found online instead of printed somewhere in a magazine. The most popular blogs are ones that serve a niche or have a unique voice. As a Christian leader you have both. You have a place of leadership in the lives of those God has entrusted to your care. You have a voice that is sharpened from weekly teaching. Most of all, you have a mission.

First, you have a niche. You are a pastor. As the shepherd of a flock, you have a group of people who trust you and look to you spiritual direction. They live in a world that is full of darkness, and you are the lighthouse reminding them there is more. There is a God in heaven; His word has been spoken and has authority over our lives. Your blog is a chance to bring heaven to bear on all those God has entrusted to you.

Secondly, you have a voice. Every week you open the word of God and proclaim it. Of all the gifts that have been given to the sons of Adam and daughters of Eve, you have been given a speaking gift. Turning this to paper (albeit digitally) is not a sudden turn. Many speakers find a pencil to fit nicely into their hands. Others simply dictate to a program that turns their words into text. 

Thirdly, you have a mission. You are called to make disciples. You love the people God has entrusted to you. You warn them of sin, guide them toward repentance, and tell them of the glory of the risen Christ. Many of us only get one chance a week to say the words. Your people go away from the Sunday gathering and far from the teaching. A regular blog allows you another chance to bring the Godward view into their world. It reminds them to look up. The world we live in is full of noise, and you have a chance to remind them of the truth. 

With all this—an audience, a voice, and a mission—a regular blog makes perfect sense. Your blog could be as simple as driving home the main point of your weekly sermon. I know that I leave a number of truths on the cutting room floor every week as I prepare. So take one of those nuggets and share it. 

Or maybe your blog is about following Jesus daily. You could share anecdotes or God-moments. I could tell the people how I sat down with a young Muslim man at a local coffee shop and had a great conversation about Jesus Christ, exchanged numbers, and are getting together again next week. In sharing about an episode from your daily life, you are encouraging the sheep that evangelism is possible, that sharing our faith takes time, love, and prayer. 

Perhaps you share how God’s wisdom guides you through some struggles. Some pastors feel hesitant in letting the flock see their warts, but modeling is part of Christian discipleship. Paul often said, “Follow me as I follow Christ.” As you reveal your shortcomings and the teachable moments, you show a path of true repentance. You show your people that you are a real person, just like them. But they also see how their real lives can be touched by the gospel in a real way. 

Yet another idea. Your blog could be a Bible Study. At our church we spent 40 days reading the Bible together. So I wrote a daily blog about the day’s reading. Every morning I would write some observations about what God was teaching me, and perhaps what he wants to teach them. Our church found that the daily blog created a built-in reminder and accountability for all who wanted to bring the word into their life. Now, a daily blog might be a little much on an ongoing basis, but the principle stands. 

Whatever you choose to write, as long as you glorify Christ and seek to make His name known, then you can’t lose. Your blog could be a great source of hope and life to your flock as they make their way in the world. So what are you waiting for? Get to it!

Filed under: Communications, Leadership, Website, Blogging

About the Author

Ernesto Alaniz

Ernesto Alaniz is a pastor, church planter, and serial entrepreneur. He loves technology, and is committed to wielding this tool well. Poor church communication makes him sad, and he is glad to help promote good practices among the brethren. Ernesto is married to his sweet girl Angie, and together they have two children.

Don't miss a post

Join our email list

Comments (2)

  • Bernie Khaw
    7:55 AM
    Sat, Feb 3, 2018

    What do you suggest as the venue for a newly retired pastor to set up a blog?

  • Bryan Haley
    7:39 AM
    Mon, Feb 5, 2018

    Hey Bernie, there are lots of options for creating your own blog, so it really depends on your preferences and needs. Wordpress, Squarespace, or Blogger are all popular choices for blog platforms, but there are certainly others as well.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Top 5 for 2018
Top 5 for 2018
0

Posted December 13, 2018 by Bryan Haley

2018 is coming to a close, but before we jump into the new year, we want to take a look back at some of this year's most popular articles.
How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.