Browse
Vision Leads Communication

Vision Leads Communication

Posted February 4, 2015 by Jerod Clark

I firmly believe that if your church lacks a strong, unique vision, it will never be successful at communication. In its simplest form, vision gives you direction. When you know where you’re going, it becomes easier to find purpose in what you’re saying. Without that anchor, communication becomes lost, unfocused and one more piece of clutter for someone to filter through.

Vision goes beyond the basics. It’s easy to say your church’s vision is to fulfill the Great Commission. That is a good and noble cause, but does it distinguish your church from any other in the world? Since it’s a common thread for most churches, it’s not a strong vision for your local congregation. 

Instead ask, “How is my church going to change the world in our unique place?” God has brought you a congregation that is specialized in talents. Your community faces its own, specialized challenges. How can you mobilize the gifts your congregation has to tangibly fill the needs of people in your community? When you keep getting more specific, you have something far more tangible for people to get excited about being a part of.

Casting vision shouldn’t be hard because it’s your passion. I get why churches don’t always take the time to do vision work. It can seem a bit overwhelming. But I want to challenge you that it should not be that tough. Your vision and the mission of your church should come from your passions. Think deep down. What motivates you to do the work you’re doing? Why are people coming together to form this congregation anyway? How is God urging us to be His messengers in our corner of the world?

Vision brings clarity to decision-making. Once the vision work has been done, decision-making will be easier. It’s simpler to identify what helps you reach your vision and say no to anything else in the way. It helps more clearly explain in a more tangible way why something is moving forward or being rejected.

Vision gives an anchor for how you communicate. You can direct your communication in ways that always points back to your vision. It makes a more compelling message. If people are asked to do something and they can see why it matters, that makes a far more impactful call to action.

Vision breeds creativity. As a team, if you’re focused on how you can fulfill your vision, it allows you to think about new and creative ways to put it into action. Instead of wasting time on projects that don’t matter, you can put that energy towards meaningful work.

Filed under: Communications, Mission and Vision

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Dave Shrein
    2:21 PM
    Sat, Mar 7, 2015

    Jared, this is right on. Every church in the world that believes in Jesus Christ should try and fulfill the great commission, however what that strategy looks like in Los Angeles will differ from how it looks in Jerusalem. I tell churches that where they need to get clear is with what comes after the by… “our mission is to go out into all the world making disciples of every nation baptizing them in the name of the Father, Son and Holy Spirit BY…” What immediately follows the by is what needs to steer every decision of a church.

    Great post - keep it up.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
4

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.
5 Ways to Use MailChimp for Church Marketing
5 Ways to Use MailChimp for Church Marketing
0

Posted June 19, 2018 by Robert Carnes

There are lots of platforms your church can use to promote its message and mission. MailChimp is just one, but has many different uses. This is an overview of some of its most useful features.
Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.
5 Key People You Need to Create a New Church Website
5 Key People You Need to Create a New Church Website
2

Posted May 22, 2018 by Brad Vos

Creating a church website is not a one person task. To do it right, you need multiple types of people on a team. Here are the folks we recommend.