Browse
The World’s Best Chips and Salsa

The World’s Best Chips and Salsa

Posted February 10, 2010 by Jerod Clark

As we continue our look at how to welcome guests, I can’t help but think about the church I went to while living in Little Rock, Arkansas, the belt buckle of the Bible belt.

I could eat chips and salsa all day long if my metabolism could keep up. So when The Church at Rock Creek offered a jar of the world’s best salsa and a bag of chips to first time visitors, I had to partake.

I know there is a little bit of gimmick to this approach, but I think it actually shows a very relaxed way of welcoming guests. And it fits the style of the church which is come however you are. Everyone is welcome.

The chips and salsa were just part of an overall message to visitors. There were basically three parts.

  • Welcome, we’re glad you’re here.
  • Don’t put anything in the offering. You’re our guest.
  • Come to the welcome center, we have a gift for you.

Along with the chips and salsa came a packet from the church. There was information about the church history, the vision, ways to connect with ministry programs and many more things. The best part: it was low pressure. A volunteer would hand you a bag with all of the stuff. No filling out forms. They were there to answer any questions, but if you wanted to take the bag and leave, that was fine too.

By the way, the salsa was really good. Not the best in the world, but very good.

Filed under: Branding, Visitor's Perspective, Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Brian
    5:52 AM
    Wed, Feb 10, 2010

    That’s pretty much the approach we take at my church - except it’s coffee in the bag. I’m not a big coffee person, but the people I have brought with me who took it said it was quite a bit better than they expected. I always liked the way it was so low key - more in the vein of “We want to say thank you for stopping in and give you some information to help if you decide to come back” as opposed to other options where it can be more intimidating.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Top 5 for 2018
Top 5 for 2018
0

Posted December 13, 2018 by Bryan Haley

2018 is coming to a close, but before we jump into the new year, we want to take a look back at some of this year's most popular articles.
How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.