Browse
The World’s Best Chips and Salsa

The World’s Best Chips and Salsa

Posted February 10, 2010 by Jerod Clark

As we continue our look at how to welcome guests, I can’t help but think about the church I went to while living in Little Rock, Arkansas, the belt buckle of the Bible belt.

I could eat chips and salsa all day long if my metabolism could keep up. So when The Church at Rock Creek offered a jar of the world’s best salsa and a bag of chips to first time visitors, I had to partake.

I know there is a little bit of gimmick to this approach, but I think it actually shows a very relaxed way of welcoming guests. And it fits the style of the church which is come however you are. Everyone is welcome.

The chips and salsa were just part of an overall message to visitors. There were basically three parts.

  • Welcome, we’re glad you’re here.
  • Don’t put anything in the offering. You’re our guest.
  • Come to the welcome center, we have a gift for you.

Along with the chips and salsa came a packet from the church. There was information about the church history, the vision, ways to connect with ministry programs and many more things. The best part: it was low pressure. A volunteer would hand you a bag with all of the stuff. No filling out forms. They were there to answer any questions, but if you wanted to take the bag and leave, that was fine too.

By the way, the salsa was really good. Not the best in the world, but very good.

Filed under: Branding, Visitor's Perspective, Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Brian
    5:52 AM
    Wed, Feb 10, 2010

    That’s pretty much the approach we take at my church - except it’s coffee in the bag. I’m not a big coffee person, but the people I have brought with me who took it said it was quite a bit better than they expected. I always liked the way it was so low key - more in the vein of “We want to say thank you for stopping in and give you some information to help if you decide to come back” as opposed to other options where it can be more intimidating.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Death by a Thousand Cuts
Death by a Thousand Cuts
2

Posted April 17, 2019 by Owen Scott

Communications ministry is an always-flowing stream of demands—on your time, energy, and heart. If you’re not careful it could kill you, not in a big show of force, but slowly over a thousand cuts. Take time to set yourself up to thrive in communications ministry.
Podcast: What to do When Your Attendance Drops at Easter
Podcast: What to do When Your Attendance Drops at Easter
0

Posted April 15, 2019 by Bryan Haley

We’re talking with a pastor of a growing church that sees their attendance drop on Easter. What do they do instead?
Clarifying Your Message
Clarifying Your Message
0

Posted April 10, 2019 by Bryan Haley

We’re all busy. What you communicate needs to be clear, concise, and compelling to be as effective as possible.
Podcast: Partnering With Your Community
Podcast: Partnering With Your Community
0

Posted April 8, 2019 by Bryan Haley

Easter is a great time to find new ways to partner with your community. Here’s the story of how one church partnered with their community for an Easter egg hunt.
We’d Love Your Feedback
We’d Love Your Feedback
0

Posted April 3, 2019 by Bryan Haley

Your feedback will help make Church Juice an even-better resource for your church.
The Ultimate List of 25 Free Stock Photo Sites for Churches
The Ultimate List of 25 Free Stock Photo Sites for Churches
4

Posted March 27, 2019 by Bryan Haley

Sometimes stock photos are needed to fill gaps or spark creativity. Here are 25 websites with completely free photos for your church.
Podcast: Knowing Who You Are
Podcast: Knowing Who You Are
0

Posted March 25, 2019 by Bryan Haley

How to pull off an excellent Easter service while being true to who you are.
Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
3

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.