Browse
Repurposing Your Church Content

Repurposing Your Church Content

Posted June 11, 2015 by Jerod Clark

Churches have a wealth of great content. It’s true. Yet so many churches struggle when it comes to finding the right things to post on social media, websites or other communications avenues. Often the problem is communicators feel like every outlet needs new, unique content. While it’s true each message should fit the audience you’re reaching through a specific medium, you can take what you already have and repackage it.

I recently listened to a Marketing Huddle podcast that took on the issue of repurposing. It inspired me to take some of those concepts and talk about them for a church setting. Here are some areas to think about when it comes to making the most of the content you’re creating.

 

Find your main content stream. For most churches, this is your weekend service. Sermons, church updates, special events and artistic service elements are all ripe for repurposing. Take the most impactful statement of a sermon and share it on social media. Post a picture of the baptism that happened. Remind people what’s happening in the coming weeks. All of the stuff you do on Sunday can also find a home online the rest of the week.

For an active church, there may be multiple main content streams for various audiences. When it comes to youth ministry, what’s the main source of content you can reuse? Or is there a way to take what you’re doing through your outreach efforts and share them elsewhere?

 

Establish a system and create new content with repurposing in mind. At first, the idea of repurposing content sounds like a lot of extra work, but if you set up a workflow for how you’ll do it the task becomes a little simpler. After all, adding a few minutes to your overall workflow is easier that creating something from scratch.

As you create new content, what can you do to be ready for repurposing? Maybe, as you write your weekly email, there are tidbits you can pull out and add to a different document for use on social media. Perhaps if you are creating a graphic, you can go ahead and make the different sizes you’ll need for other avenues at the same time. Calendaring can be helpful, too. Knowing what you plan on doing in the future will help you work more efficiently today. Plus you’ll get in a routine.

 

Start slow and don’t become a spammer. Your church audience isn’t on every platform out there. Think of the audience (internal and external) that you’re hoping to reach. Where are they hanging out? Those are the areas to focus on. You also don’t have to add all of those avenues at once. You may not be ready for video on YouTube today, but if it’s something you hope to do, start planning now so you can ramp up later.

Also, repurposing doesn’t mean just taking your content and putting it everywhere imaginable in its exact same format. Communications is strategic. Someone on YouTube will consume content differently than someone on Twitter. It’s better to repurpose with quality instead of quantity and don’t push the same content so often that it becomes annoyingly clear you’re not creating anything new.

Filed under: Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Say it Like You Mean It
Say it Like You Mean It
0

Posted July 16, 2019 by Joel Gorveatte

We can often be frustrated by a lack of engagement with what we are wanting people to know and do. What if that could change? Here are 4 questions to answer before the next time you communicate.
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
1

Posted July 9, 2019 by Kristen Eleveld

You want to help your church be part of its community—but how can you make that happen? Here’s how you can reach more people in the neighborhood and on your church campus.
Communications Isn’t Sexy
Communications Isn’t Sexy
0

Posted July 2, 2019 by Owen Scott

When we think of our dream job in communications we have a pretty sexy picture in our mind. Lattes, hand-lettering, and designing to our hearts content. But communications is not sexy. Sometimes it can be downright painful. But is it worth it? I’d think so.
Step by Step Process to Keep People Engaged Through the Summer
Step by Step Process to Keep People Engaged Through the Summer
0

Posted June 27, 2019 by Tyler Rominger

Here are four simple steps to surround your ministry with a healthy level of enthusiasm and interest throughout the busy summer months.
The Case for Apps
The Case for Apps
0

Posted June 25, 2019 by Ernesto Alaniz

A well-executed app can drive engagement, increase connection, and bring true blessings to many within and outside our walls.
No, Your Church Doesn’t Need a Custom App
No, Your Church Doesn’t Need a Custom App
2

Posted June 18, 2019 by Bryan Haley

For many of us, we’re tired of our church being “behind the times.” We want our church members to have better access to the multitude of information, content, and communication available to them each day. So why not create a mobile app?
3 Ways to Reach Families with Special Needs in Your Church
3 Ways to Reach Families with Special Needs in Your Church
2

Posted June 11, 2019 by Kristen Eleveld

If you are struggling to think of ways to reach the special needs community in your church, you are not alone. Here are a few ideas to help you launch your communication campaign to include people and families of all abilities.
Fundraising in your Community
Fundraising in your Community
0

Posted June 4, 2019 by Tyler Rominger

We live in a culture that prizes actions taken on behalf of those that are in need. Invite your community to participate and invest themselves in their local church’s efforts. You’ll be surprised at how warm the reception to such a call to action can be.
Should You Be a Church Communications Specialist or Generalist?
Should You Be a Church Communications Specialist or Generalist?
1

Posted May 14, 2019 by Robert Carnes

Church communications pros often come in two different varieties: either you’re a specialist, or a generalist. That may be obvious, and you may already know which category you fall into. But it’s still interesting to consider if there are advantages to one over the other.
You’re Not the Boss of Me
You’re Not the Boss of Me
1

Posted May 8, 2019 by Owen Scott

Working in a team is essential to survival in ministry. But working in community is often easier said than done. Here are some practical tools you can put in place to lead effectively in your team environment.