Browse
Repurposing Your Church Content

Repurposing Your Church Content

Posted June 11, 2015 by Jerod Clark

Churches have a wealth of great content. It’s true. Yet so many churches struggle when it comes to finding the right things to post on social media, websites or other communications avenues. Often the problem is communicators feel like every outlet needs new, unique content. While it’s true each message should fit the audience you’re reaching through a specific medium, you can take what you already have and repackage it.

I recently listened to a Marketing Huddle podcast that took on the issue of repurposing. It inspired me to take some of those concepts and talk about them for a church setting. Here are some areas to think about when it comes to making the most of the content you’re creating.

 

Find your main content stream. For most churches, this is your weekend service. Sermons, church updates, special events and artistic service elements are all ripe for repurposing. Take the most impactful statement of a sermon and share it on social media. Post a picture of the baptism that happened. Remind people what’s happening in the coming weeks. All of the stuff you do on Sunday can also find a home online the rest of the week.

For an active church, there may be multiple main content streams for various audiences. When it comes to youth ministry, what’s the main source of content you can reuse? Or is there a way to take what you’re doing through your outreach efforts and share them elsewhere?

 

Establish a system and create new content with repurposing in mind. At first, the idea of repurposing content sounds like a lot of extra work, but if you set up a workflow for how you’ll do it the task becomes a little simpler. After all, adding a few minutes to your overall workflow is easier that creating something from scratch.

As you create new content, what can you do to be ready for repurposing? Maybe, as you write your weekly email, there are tidbits you can pull out and add to a different document for use on social media. Perhaps if you are creating a graphic, you can go ahead and make the different sizes you’ll need for other avenues at the same time. Calendaring can be helpful, too. Knowing what you plan on doing in the future will help you work more efficiently today. Plus you’ll get in a routine.

 

Start slow and don’t become a spammer. Your church audience isn’t on every platform out there. Think of the audience (internal and external) that you’re hoping to reach. Where are they hanging out? Those are the areas to focus on. You also don’t have to add all of those avenues at once. You may not be ready for video on YouTube today, but if it’s something you hope to do, start planning now so you can ramp up later.

Also, repurposing doesn’t mean just taking your content and putting it everywhere imaginable in its exact same format. Communications is strategic. Someone on YouTube will consume content differently than someone on Twitter. It’s better to repurpose with quality instead of quantity and don’t push the same content so often that it becomes annoyingly clear you’re not creating anything new.

Filed under: Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?
After the Event
After the Event
0

Posted October 30, 2018 by Joe Gallant

You've followed all of Church Juice's tips for planning a church event. Promotion has begun, logistics have all been organized. There's a real buzz around the church and community, and people are excited about attending. So what now? How do you plan for after the event has taken place?