Browse
Mistakes Happen In Social Media

Mistakes Happen In Social Media

Posted June 20, 2013 by Jerod Clark

“I’m having a social media meltdown.  Someone take my admin privileges away.”

Those words flew from my mouth earlier this week. 

If you manage any sort of social media accounts for your church or organization, you’ve probably had that moment where you realized you sent a personal message through a corporate account.  And if you’re like me, there’s a moment of panic that overwhelms you until you’ve come up with a quick plan to make it right.

My most recent offence wasn’t all that major.  I meant to send a tweet about the upcoming Lego Movie from my personal account.  (The trailer is great.  You really should watch it.

Instead it went out through the Church Juice account.

In an effort to let people know this was an accident, I sent a follow up tweet saying I was sorry for posting the Logo trailer and I meant to do it through my personal account.

At least I thought it was through the Church Juice account.  It turns out I sent it from my personal account.  Twice.  Until finally I got everything straightened out and tweeted it from Church Juice.

Friends, this will likely happen to you the longer you manage accounts.  If it does, here are a few things to consider when trying to make things right.

Take a second to ask, “How bad is this really?”  Often time we get freaked out by a mistake and just want to fix it.

In this situation, sending out a tweet from the Church Juice account about the Lego Movie isn’t that big of a deal.  Is it off topic?  Yes.  Does it feel random?  Yes.  But would folks in our Church Juice community enjoy it?  Yes.  In fact this mistaken tweet got more traction than some of my intentional ones.

If I would have taken a breath and not gone directly into fix it mode, things probably would have been fine.  There was no real need to point out we made a mistake.  The only one who really knew was me.

Deleting doesn’t solve everything.   In the real time of social media, especially Twitter, just deleting the post doesn’t mean it’s gone.  They live on through third party applications, like Hootsuite, which downloads tweets and doesn’t make changes to what’s happened in the past.  Plus there’s a good chance someone saw the post before you had a chance to take it down. 

But deleting might be necessary.  If you make a bigger mistake than I did and post something that’s inappropriate for you audience or just so far off topic it seems weird, it might be right to delete it. 

But remember social media is about transparency.  If you get too delete happy too often, people will start to wonder if they can trust you.

Follow up your post with an explanation.

If you make a mistake, admit it.  Send out a follow up post explaining what happened.  If it’s something fairly minor, have fun with it.  We all make mistakes.
 

Filed under: Social Media, Twitter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Jon Rogers
    9:44 PM
    Thu, Jun 20, 2013

    Great post of a modern day dilemma. Found this recently.  You can post a retraction of a tweet using Retwact. ( http://go.rtrt.co/ ) I haven’t had a chance to use it yet but helps you notify people who have retweeted you that you’ve made changes to your tweet. Looks pretty sweet.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?