Browse
How to Use Social Media for Outreach Events

How to Use Social Media for Outreach Events

Posted October 4, 2018 by Jordan Gorveatte

Large events and holiday celebrations can lead to huge boosts in church attendance, growth, and engagement. But if you’ve ever planned one, you know planning isn’t the hardest part. The menu is set, the band has practiced, the speaker is booked. All that’s left is getting people in the door. Easy enough, right?

Not always. But advertising and marketing are becoming more centralized, and that can help. Social media and the internet mean there are ways to draw people into your church’s events that are relatively easy and extremely cost-effective. As we discuss how to use social media to draw people in for these events, we’ll identify three steps: inform, compel, and invite.
 

Inform

  • Start by creating a Facebook event with all the necessary information for your event — date, time, location, etc. Make sure to update the event if there are any changes or additional information. You can also use the event to answer any questions people have asked.
  • Keep the information for upcoming events front-and-center on your website where a visitor can find them easily. However, don’t clutter your homepage with details. Draw the viewer in (we’ll talk about that next), then lead them to more details with a “more information” or “for details, click here” call-to-action.
  • Create shareable graphics that present all necessary event details in a digestible way. Share these on the event page and your church’s social media. Encourage others to share them as well.

Compel

  • When advertising and inviting guests to your events, provide more than just logistical details. Pique interest and compel attendees by sharing powerful stories from past events. This can be done through pictures and videos shown in service, on your website, and on social media.
  • Make explicit the value your event can bring to potential visitors through testimonies and stories. Can they expect to be spiritually refreshed? Meet new friends? Receive parenting resources? Give real evidence of what people have gained from this event in the past.
  • Emphasize the “why” of the event, as in, why should someone take time out of their busy schedule to attend your event? Make the benefits obvious. For example: rather than simply advertising your event as a “Marriage and Family Class,” explain that your event helps strengthen marital bonds and gives practical advice for struggling parents.

Invite

  • Once you have all the information readily available and organized on a Facebook event, encourage your church members to mark themselves as “going” to the event, then to share and repost it on their own personal Facebook pages. This will help spread the word to a larger audience (and help combat the pesky Facebook algorithm we all love so much)!
  • Encourage engagement on social media from church leaders and those with influence in your community. Are you partnering with another organization on this event? Purchasing food from a local catering business? Include them in your posts to enhance visibility for all parties involved.
  • Spread the word beyond just social media. Make announcements when appropriate, but first and foremost, get out into your community and share. Invite people face-to-face and make an effort to reduce any barriers to them attending your event.

 

At the end of the day, remember that while social media can bring people in, genuine community and connection will keep them coming back. And after you’ve had a successful event, don’t forget to follow up!

Filed under: Branding, Visitor's Perspective, Marketing, Marketing Campaign, Online Marketing, Outreach Projects/Events, Social Media

About the Author

Jordan Gorveatte

Jordan Gorveatte is the Social Media Specialist at ReFrame Media, helping our program producers connect with their audiences online and using social media to build community. Prior to graduating from Indiana Wesleyan University, where she studied Business and Marketing, Jordan worked at The Unstuck Group as their Marketing and Communications Intern.

Don't miss a post

Join our email list

Comments (1)

  • Celeste
    11:46 AM
    Mon, Oct 15, 2018

    I have been posting events on Facebook for several years. But I have noticed just recently that Facebook is now telling me how many people have been reached, the group that has responded most to our event (ie Trunk or Treat is Women 25-34), etc.  People who are liking our event are mostly non members with no affiliation to our church! All of this has been very encouraging and informative.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Say it Like You Mean It
Say it Like You Mean It
0

Posted July 16, 2019 by Joel Gorveatte

We can often be frustrated by a lack of engagement with what we are wanting people to know and do. What if that could change? Here are 4 questions to answer before the next time you communicate.
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
1

Posted July 9, 2019 by Kristen Eleveld

You want to help your church be part of its community—but how can you make that happen? Here’s how you can reach more people in the neighborhood and on your church campus.
Communications Isn’t Sexy
Communications Isn’t Sexy
0

Posted July 2, 2019 by Owen Scott

When we think of our dream job in communications we have a pretty sexy picture in our mind. Lattes, hand-lettering, and designing to our hearts content. But communications is not sexy. Sometimes it can be downright painful. But is it worth it? I’d think so.
Step by Step Process to Keep People Engaged Through the Summer
Step by Step Process to Keep People Engaged Through the Summer
0

Posted June 27, 2019 by Tyler Rominger

Here are four simple steps to surround your ministry with a healthy level of enthusiasm and interest throughout the busy summer months.
The Case for Apps
The Case for Apps
0

Posted June 25, 2019 by Ernesto Alaniz

A well-executed app can drive engagement, increase connection, and bring true blessings to many within and outside our walls.
No, Your Church Doesn’t Need a Custom App
No, Your Church Doesn’t Need a Custom App
2

Posted June 18, 2019 by Bryan Haley

For many of us, we’re tired of our church being “behind the times.” We want our church members to have better access to the multitude of information, content, and communication available to them each day. So why not create a mobile app?
3 Ways to Reach Families with Special Needs in Your Church
3 Ways to Reach Families with Special Needs in Your Church
2

Posted June 11, 2019 by Kristen Eleveld

If you are struggling to think of ways to reach the special needs community in your church, you are not alone. Here are a few ideas to help you launch your communication campaign to include people and families of all abilities.
Fundraising in your Community
Fundraising in your Community
0

Posted June 4, 2019 by Tyler Rominger

We live in a culture that prizes actions taken on behalf of those that are in need. Invite your community to participate and invest themselves in their local church’s efforts. You’ll be surprised at how warm the reception to such a call to action can be.
Should You Be a Church Communications Specialist or Generalist?
Should You Be a Church Communications Specialist or Generalist?
1

Posted May 14, 2019 by Robert Carnes

Church communications pros often come in two different varieties: either you’re a specialist, or a generalist. That may be obvious, and you may already know which category you fall into. But it’s still interesting to consider if there are advantages to one over the other.
You’re Not the Boss of Me
You’re Not the Boss of Me
1

Posted May 8, 2019 by Owen Scott

Working in a team is essential to survival in ministry. But working in community is often easier said than done. Here are some practical tools you can put in place to lead effectively in your team environment.