Browse
Great Communication Matters

Great Communication Matters

Posted September 12, 2017 by Bryan Haley

Sometimes overseeing church communication can be frustrating. Wrestling with how to communicate everything effectively can feel overwhelming. Which medium should you use? When is the right time to get the message out there? And how can you ensure that the right crowd hears your message? Then, to complicate things even further, it seems like every ministry leader thinks their particular announcement, event, or program, should get top billing. As the person in charge of overseeing communications, you’re bound to upset people. The role you have is not an easy one!

But, let me encourage you a little bit. What you’re doing matters. Sifting through the noise; following the plan; communicating well; it all makes a difference. Great communication in the church matters.

And that’s because church communication is about the gospel. Sometimes we lose sight of that, I get it. But let’s take a step back and look at what we do as communicators, and how it matters.

In what is best-known as the Great Commission, Jesus tells his disciples, “All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age” (Matthew 28:18-20). As the Church, this is our mission: to make disciples, and to teach them to become more Christ-like. But how does this play into the role of church communications? I’m glad you asked!

Everything you do as the church communications leader, team, director, czar, pastor, or whatever role you’re in should come back to the Great Commission. Our goal is to help reach more people with the gospel, and to help the body of Christ grow to become more passionate, educated, and obedient to the things of Christ. Our primary objective in communicating toward this goal should always come back to 1.) who we are reaching with each message, and 2.) how we are executing that message.

The Great Commission must be primary in everything we do. From how we design materials, to what we decide gets communicated from the stage versus the bulletin, our reasoning should always boil down to how to reach the most people, the best way, to have the most Kingdom-influence.

We all struggle with wanting to design the perfect advertisement, or with how to best enforce a communication plan. We’re frustrated when things don’t go as planned, when we can’t seem to get other staff to use the style guide correctly, or when the person on the stage just announced 12 things, instead of the 2 he was instructed to. During these times, it is important to remember that God is still at work, even in the mess. And with your efforts as a communicator, your church can make progress each day toward greater influence in your community for the Kingdom of God. God has invited us to take part in his bigger plan; that’s worth being excited about!

What you do matters. Through quality communication, more people are able to hear a message that resonates with them. Whether that’s information about an outreach event, where the gospel will be clearly presented, or it’s an internal advertisement promoting discipleship, good church communication is a vital part of God’s great commission.

Filed under: Communications

About the Author

Bryan Haley

Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.

Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.

Don't miss a post

Join our email list

Comments (1)

  • Adam Ranck
    8:28 AM
    Tue, Sep 12, 2017

    Thanks Bryan. I needed that reminder.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Good Websites Remove Barriers
Good Websites Remove Barriers
0

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.
A Checklist for Your Ministry’s Online Strategy in 2019
A Checklist for Your Ministry’s Online Strategy in 2019
1

Posted December 20, 2018 by Tyler Rominger

Here are some thoughts, formed into a checklist of sorts, in order to help you form your organization’s online strategy for 2019.
Here’s How to Communicate to the Right Crowd
Here’s How to Communicate to the Right Crowd
0

Posted December 18, 2018 by Jeanette Yates

Church communications is about sharing information and inspiration both to the church members and to the larger community. Here’s how to determine what to share and where.
Top 5 for 2018
Top 5 for 2018
2

Posted December 13, 2018 by Bryan Haley

2018 is coming to a close, but before we jump into the new year, we want to take a look back at some of this year's most popular articles.
How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.