Browse
Google+ for Churches

Google+ for Churches

Posted November 8, 2011 by Jerod Clark

As promised, Google has finally made an official way for businesses and organizations to sign up for their own Google+ page.  If I’m to be completely honest, I’m still not the biggest fan of G+.  My experience, based on my personal account, is that a lot of people signed up, realized it (generally) wasn’t much different than Facebook and have been inactive ever since.  Right now, Facebook is still king. 

That said, it may be something you’re interested in using for your church.  Like any new communications tool, it’s always good to evaluate if it’s the right thing to use to reach a specific goal.  Since Google+ may be right for you, I wanted to share some basics of getting started and a few things to think about when diving into the G+ circles.

Setting Up A Church Page

It’s fairly simple.  Log in to your personal Google+ account.  Look at the bottom of the right hand column and you’ll see a link called “Create a Google+ page.”

Next, select the “Business, Institution or Organization” tab and fill in the basic information Google asks for.

That’s it.  Easy enough.  Once you create the page, then you can fill in some of the basic information about your church, promote it to your friends and start sharing.

No Multiple Admin Feature

One of the nicer Facebook features for organizational pages is letting multiple people have administrative access to the page.  It’s good because it lets multiple people handle updating.  It also gives you some security of not being locked out of your account if there’s just one admin who decides to leave the church or not update the page any longer. 

I’m guessing this is a feature that will eventually come to Google+.  There’s even some language Google uses that implies it will happen.  But right now, it doesn’t exist.

No Custom URLs

After 25 people like your Facebook page, you can get a custom URL like, shameless plug number one, facebook.com/churchjuice.  That makes it easier to promote.  For Google+, your web address includes a long number that identifies you.  There is no short, catchy custom URL. One way to get around that is to use an independent URL shortener like gplus.to.  While it’s not officially affiliated with Google, you can put in that identification number Google gives you and it will create a custom URL like, shameless plug number two, gplus.to/churchjuice.

Google+ Could Help SEO

It’s always a challenge to get your organization to show up higher in Google searches. It’s assumed Google has made G+ pages search friendly and will show up higher than Facebook pages.  Showing how important G+ is to Google, they’ve already changed what “+” means in searching.  It used to be a modifier (as in “church” + “communications”).  Now, it’s tied more directly to Google+.  If anyone searches an organization and puts a “+” before it, the organization’s Google+ page—and its tagline—will be the first result.

So there are some initial thoughts on the new business pages for Google+.  Anything you’ve experienced so far?

Filed under: Social Media, Google+

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (2)

  • Josh Burns
    7:37 PM
    Tue, Nov 8, 2011

    I completely agree, you must evaluate if it is worth putting in time and effort for your church. One feature that I think could be killer for churches is the “Hangout” feature. Just think about starting impromptu video hangouts for your community.

    Good stuff!

    I wrote about this same thing yesterday - http://joshburns.net/blog/?p=1117

  • John Mather
    1:32 PM
    Mon, Dec 26, 2011

    I went to Harvest Bible Chapels 10 am service on December 25, 2011. They started off with some beautiful songs by a woman who had a great opera voice. The next thing disturbed me. They showed a video of Christ birth with small children playing the parts. It appeared that the video was pulled off of you.tube? The video described the events leading to Christ birth and the account of His birth. Everything shown was from the scriptures, what did not sit right with me was what the video created in the audience. It turned the most sacred event of the scriptures into a humorous, to almost non-reverent event. I was appalled by the video. This event should not have even been shown to be comical.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Marketing Is Not a Bad Word
Marketing Is Not a Bad Word
2

Posted July 19, 2018 by Chris Hunt

Words like marketing sometimes turnoff pastors, elders, and board members. Isn’t marketing a business term? What does marketing have to do with church? Marketing is not a bad word. Marketing is about making a straight path so that your ministry happens.
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
4

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.
5 Ways to Use MailChimp for Church Marketing
5 Ways to Use MailChimp for Church Marketing
0

Posted June 19, 2018 by Robert Carnes

There are lots of platforms your church can use to promote its message and mission. MailChimp is just one, but has many different uses. This is an overview of some of its most useful features.
Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.