Browse
Google+ for Churches

Google+ for Churches

Posted November 8, 2011 by Jerod Clark

As promised, Google has finally made an official way for businesses and organizations to sign up for their own Google+ page.  If I’m to be completely honest, I’m still not the biggest fan of G+.  My experience, based on my personal account, is that a lot of people signed up, realized it (generally) wasn’t much different than Facebook and have been inactive ever since.  Right now, Facebook is still king. 

That said, it may be something you’re interested in using for your church.  Like any new communications tool, it’s always good to evaluate if it’s the right thing to use to reach a specific goal.  Since Google+ may be right for you, I wanted to share some basics of getting started and a few things to think about when diving into the G+ circles.

Setting Up A Church Page

It’s fairly simple.  Log in to your personal Google+ account.  Look at the bottom of the right hand column and you’ll see a link called “Create a Google+ page.”

Next, select the “Business, Institution or Organization” tab and fill in the basic information Google asks for.

That’s it.  Easy enough.  Once you create the page, then you can fill in some of the basic information about your church, promote it to your friends and start sharing.

No Multiple Admin Feature

One of the nicer Facebook features for organizational pages is letting multiple people have administrative access to the page.  It’s good because it lets multiple people handle updating.  It also gives you some security of not being locked out of your account if there’s just one admin who decides to leave the church or not update the page any longer. 

I’m guessing this is a feature that will eventually come to Google+.  There’s even some language Google uses that implies it will happen.  But right now, it doesn’t exist.

No Custom URLs

After 25 people like your Facebook page, you can get a custom URL like, shameless plug number one, facebook.com/churchjuice.  That makes it easier to promote.  For Google+, your web address includes a long number that identifies you.  There is no short, catchy custom URL. One way to get around that is to use an independent URL shortener like gplus.to.  While it’s not officially affiliated with Google, you can put in that identification number Google gives you and it will create a custom URL like, shameless plug number two, gplus.to/churchjuice.

Google+ Could Help SEO

It’s always a challenge to get your organization to show up higher in Google searches. It’s assumed Google has made G+ pages search friendly and will show up higher than Facebook pages.  Showing how important G+ is to Google, they’ve already changed what “+” means in searching.  It used to be a modifier (as in “church” + “communications”).  Now, it’s tied more directly to Google+.  If anyone searches an organization and puts a “+” before it, the organization’s Google+ page—and its tagline—will be the first result.

So there are some initial thoughts on the new business pages for Google+.  Anything you’ve experienced so far?

Filed under: Social Media, Google+

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (2)

  • Josh Burns
    7:37 PM
    Tue, Nov 8, 2011

    I completely agree, you must evaluate if it is worth putting in time and effort for your church. One feature that I think could be killer for churches is the “Hangout” feature. Just think about starting impromptu video hangouts for your community.

    Good stuff!

    I wrote about this same thing yesterday - http://joshburns.net/blog/?p=1117

  • John Mather
    1:32 PM
    Mon, Dec 26, 2011

    I went to Harvest Bible Chapels 10 am service on December 25, 2011. They started off with some beautiful songs by a woman who had a great opera voice. The next thing disturbed me. They showed a video of Christ birth with small children playing the parts. It appeared that the video was pulled off of you.tube? The video described the events leading to Christ birth and the account of His birth. Everything shown was from the scriptures, what did not sit right with me was what the video created in the audience. It turned the most sacred event of the scriptures into a humorous, to almost non-reverent event. I was appalled by the video. This event should not have even been shown to be comical.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Raising the Evangelistic Temperature
Raising the Evangelistic Temperature
0

Posted February 22, 2018 by Ernesto Alaniz

Every pastor wants to see their church family make an impact on the surrounding community. Here are some easy steps you can take to train your people to actively invite their friends and neighbors to church.
The Communicator
The Communicator
0

Posted February 20, 2018 by Bryan Haley

Gone are the days when everything can be communicated effectively via the church bulletin. In a world of full of competing messages, it’s time that churches start investing in people who can help the church be more effective in its messaging.
Jumpstart: A One-Day Event in Vancouver
Jumpstart: A One-Day Event in Vancouver
0

Posted February 14, 2018 by Bryan Haley

Jumpstart is a one-day event for church communicators.
Are Your Sunday Services Guest-Friendly?
Are Your Sunday Services Guest-Friendly?
0

Posted February 13, 2018 by Bryan Haley

For a lot of churches, guests do not feel welcomed on Sunday morning. Are your Sunday services guest-friendly? Here are some things to think about.
How to Achieve Your Church’s Vision with Volunteers
How to Achieve Your Church’s Vision with Volunteers
2

Posted February 8, 2018 by Bryan Haley

Tons of churches struggle with building volunteer teams. We want the congregation to get involved in the ministry of the church, but how do we relay that desire?
Facebook: From Calendar to Community
Facebook: From Calendar to Community
1

Posted February 6, 2018 by Ernesto Alaniz

Many of your members, regular attenders, and guests are on Facebook. There are ways to make your church’s Facebook Page a place that they will like to visit.
Making the Audience the Hero of Your Story
Making the Audience the Hero of Your Story
0

Posted February 1, 2018 by Robert Carnes

The Hero’s Journey is a storytelling framework that’s been used since ancient mythology. You can use this same method at your church to make your audience the hero of the story.
Why Every Pastor Should Blog
Why Every Pastor Should Blog
2

Posted January 30, 2018 by Ernesto Alaniz

Why should I, a busy pastor, take time to write a blog? What purpose could this serve?
You’ve Got This: A new book for church communicators
You’ve Got This: A new book for church communicators
1

Posted January 24, 2018 by Bryan Haley

You’ve Got This is a pep-talk for church communicators in book form.
Hosting a Legal Super Bowl Party
Hosting a Legal Super Bowl Party
0

Posted January 23, 2018 by Bryan Haley

Many churches plan to host a Super Bowl party in the coming weeks. But what can you do to avoid trademark infringement and ensure your party is legal?