Browse
Getting Communications Buy-In

Getting Communications Buy-In

Posted November 7, 2017 by Bryan Haley

Communicating clearly to your congregation is essential and communicating well to the community can reap great benefits for your church. As communicators, we understand the importance of good, quality, communication skills and plans. We spend a lot of our time looking at best practices, putting together plans and procedures, and attempting to execute all of that research. But sometimes execution is the hardest part. Sometimes, what we think is vital to the health and growth of the church is undervalued by the senior leadership. Why is that?

Church leaders have a different mentality than church communicators. Rightfully so. Often, they are concerned with the best way to shepherd the flock and grow mature believers and disciples of Jesus. Often, ministry leaders and pastors overlook the importance of communication and marketing—not on purpose, but because their experience and expertise is focused on other fronts.

As a church communicator—whether you’re a volunteer, part-time staff, or a staff member juggling 4 different roles—convincing leadership of the importance of quality communication in the church can be burdensome. But it doesn’t need to be.
 

Invite Leaders In

Encourage the leadership of your church to engage in the communication planning process for your church. Ask questions and find out what their perspectives are. What is the vision for the church, and how can you better communicate that vision? What communication hurdles do they think exist? What do they see as effective communication, and how can the church get better at that? Inviting leadership to be invested in the process creates ownership and buy-in. Working as a team will be better long-term both for your communication efforts, as well as the health of the church. It also makes sure that your communication plan is holistic—including all aspects of communication from the Sunday message, to the worship team, to the bulletins, slides, social media, and other avenues. Teamwork isn’t always the easiest route, but when it comes to communication, teamwork is the right way to think about it. You want to mutually support one another, not work as silos or islands.
 

Facing Push-Back

Sometimes the pastor or another leader at your church may be more apprehensive about “new” avenues of communication. They may think that the old way is “good enough,” or that there is no reason to fix the way things have always been done. Inviting these staff members to join the team and be involved in the greater conversation is still a wise move. While you may face more push-back, you will also get to know what their specific reservations are. Why are they against change? What wisdom can their perspective bring to the table? The more you know, the better you can help identify deeper issues and solve problems that lead to better communication.

Rather than thinking about communication, marketing, and design work as “us” against “them,” start to think about your work as a symbiotic relationship; mutually beneficial. You want to help the leadership get their message out, and they need you to do that effectively—even though they may not realize that sometimes. We’re all one body, one team, with one goal. So let’s make sure that we are breaking down hurdles as often as possible.

Have you invited the leadershp to be invested in the communication plan? How has that impacted communications?

Filed under: Communications, Leadership

About the Author

Bryan Haley

Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.

Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

A Few Ways to Make Your Church Website More Effective
A Few Ways to Make Your Church Website More Effective
0

Posted May 17, 2018 by Jason Caston

It is far too easy for a church to make mistakes as it begins formulating a strategy to create a "web presence" so let’s continue on how to effectively use these tools.
What Makes a Good Church Website?
What Makes a Good Church Website?
4

Posted May 14, 2018 by Bryan Haley

First impressions matter. Your website is where that will impression will most-often happen. So what makes a good church website?
5 Things Every Church Website Must Have
5 Things Every Church Website Must Have
2

Posted May 8, 2018 by Bryan Haley

Churches struggle with figuring out what’s important for their church website. Here are 5 things your church website needs to include.
How to Post a Sermon Online and Reach an Audience
How to Post a Sermon Online and Reach an Audience
0

Posted May 3, 2018 by Jason Caston

Many churches face the challenge of using the Internet to help spread their message and how to embrace technology. "How do we reach an audience outside of the sanctuary?" is a very common question posed by those in ministry.
This Month: All About Church Websites
This Month: All About Church Websites
1

Posted April 30, 2018 by Bryan Haley

We’re providing free resources all throughout the month of May to help you create a better church website.
5 Reasons We Do The Juicys
5 Reasons We Do The Juicys
0

Posted April 26, 2018 by Jerod Clark

We’re asking churches to share the great things they’re doing in communications for a chance to get a Juicy award. Let us share our motivation for creating The Juicys.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted April 18, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
5 Strategies for Better Communication in 2018
5 Strategies for Better Communication in 2018
0

Posted April 16, 2018 by Bryan Haley

Here are five things I think will help your church improve its communications this year (and for years to come).
How to Ruin a Sermon Illustration
How to Ruin a Sermon Illustration
1

Posted April 12, 2018 by Ernesto Alaniz

Many preachers tells stories that don’t belong to them. These preachers must be careful not to rob people’s intellectual property, as well as to protect those whom they are called to shepherd.
Introducing The Juicys
Introducing The Juicys
0

Posted April 9, 2018 by Bryan Haley

Introducing The Juicys: North America’s only church communication awards. You can apply for an award now.