Browse
Getting Communications Buy-In

Getting Communications Buy-In

Posted November 7, 2017 by Bryan Haley

Communicating clearly to your congregation is essential and communicating well to the community can reap great benefits for your church. As communicators, we understand the importance of good, quality, communication skills and plans. We spend a lot of our time looking at best practices, putting together plans and procedures, and attempting to execute all of that research. But sometimes execution is the hardest part. Sometimes, what we think is vital to the health and growth of the church is undervalued by the senior leadership. Why is that?

Church leaders have a different mentality than church communicators. Rightfully so. Often, they are concerned with the best way to shepherd the flock and grow mature believers and disciples of Jesus. Often, ministry leaders and pastors overlook the importance of communication and marketing—not on purpose, but because their experience and expertise is focused on other fronts.

As a church communicator—whether you’re a volunteer, part-time staff, or a staff member juggling 4 different roles—convincing leadership of the importance of quality communication in the church can be burdensome. But it doesn’t need to be.
 

Invite Leaders In

Encourage the leadership of your church to engage in the communication planning process for your church. Ask questions and find out what their perspectives are. What is the vision for the church, and how can you better communicate that vision? What communication hurdles do they think exist? What do they see as effective communication, and how can the church get better at that? Inviting leadership to be invested in the process creates ownership and buy-in. Working as a team will be better long-term both for your communication efforts, as well as the health of the church. It also makes sure that your communication plan is holistic—including all aspects of communication from the Sunday message, to the worship team, to the bulletins, slides, social media, and other avenues. Teamwork isn’t always the easiest route, but when it comes to communication, teamwork is the right way to think about it. You want to mutually support one another, not work as silos or islands.
 

Facing Push-Back

Sometimes the pastor or another leader at your church may be more apprehensive about “new” avenues of communication. They may think that the old way is “good enough,” or that there is no reason to fix the way things have always been done. Inviting these staff members to join the team and be involved in the greater conversation is still a wise move. While you may face more push-back, you will also get to know what their specific reservations are. Why are they against change? What wisdom can their perspective bring to the table? The more you know, the better you can help identify deeper issues and solve problems that lead to better communication.

Rather than thinking about communication, marketing, and design work as “us” against “them,” start to think about your work as a symbiotic relationship; mutually beneficial. You want to help the leadership get their message out, and they need you to do that effectively—even though they may not realize that sometimes. We’re all one body, one team, with one goal. So let’s make sure that we are breaking down hurdles as often as possible.

Have you invited the leadershp to be invested in the communication plan? How has that impacted communications?

Filed under: Communications, Leadership

About the Author

Bryan Haley

Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.

Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How to Have Better Announcements by Sunday
How to Have Better Announcements by Sunday
0

Posted August 14, 2018 by Joel Schaap

It is possible to pull off great announcements this weekend, and a great way to start is by avoiding these five common potholes.
Before You Ditch The Paper Bulletin Consider This
Before You Ditch The Paper Bulletin Consider This
9

Posted August 9, 2018 by Jeanette Yates

Paper bulletins serve a purpose and can actually help your digital strategy.
Church Bulletins are Awful
Church Bulletins are Awful
10

Posted August 7, 2018 by Ernesto Alaniz

Church bulletins are a drain on resources, an ineffective way to communicate, and a obstacle to gospel mission.
Is the Church Bulletin a Sacred Cow?
Is the Church Bulletin a Sacred Cow?
4

Posted August 2, 2018 by Bryan Haley

What role does your church bulletin play in the church’s overall communication strategy? Do we have the bulletin because that’s how it’s always been, or can it be an effective communication tool?
3 Things to Do Each Week In Your Communications
3 Things to Do Each Week In Your Communications
1

Posted July 24, 2018 by Carrie Evans

Here are three basic elements that church communicators should include every week in their communication plan.
Marketing Is Not a Bad Word
Marketing Is Not a Bad Word
2

Posted July 19, 2018 by Chris Hunt

Words like marketing sometimes turnoff pastors, elders, and board members. Isn’t marketing a business term? What does marketing have to do with church? Marketing is not a bad word. Marketing is about making a straight path so that your ministry happens.
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
6

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.