Browse
Bethel CRC is a Juicys Winner

Bethel CRC is a Juicys Winner

Posted November 7, 2013 by Jerod Clark

(The Juicys are a way to recognize and reward churches who’ve worked to improve their church communications during the last year.  It includes giving them a grant to jump-start their next project.  This week we're  announcing the 2013 winners.  There are five in total.  Two are larger churches and three are smaller churches.)

If you took everything you use to communicate as a church and laid it on a table, would it all look like it came from the same place?  That’s the question Bethel Christian Reformed Church, a 550-member congregation in Sioux Center, Iowa, asked as they did a communications audit.  The answer was, “No.”

“Without an identity package, outsiders could be tempted to view Bethel CRC as unorganized and uninteresting,” explains Media Specialist Renee Wielenga.  “We knew that was not true.”

Once the new branding was in place, Bethel CRC updated all their touch points: web, Facebook, printed materials and more.  It was updating with a purpose.

Wielenga says, “In our rural Iowa town of Sioux Center — population 7,000 — there are 14 churches. Newcomers to the community have said it's hard to gauge what makes each church different, especially just by looking at outdated websites and mismatched pamphlets to each. As a result, people didn’t know who we really were. We needed to develop a unique image that would help us stand out.”

(Download the whole branding guide here.)

The process Bethel CRC used is fairly simple:

  • Start with an identity package. Organizing such a package helps the church focus on who it is and what its goals are.
  • Create a (small) committee to handle the rebranding process.
  • Use a graphic designer.
  • Create a timeline. Creating an identity package takes time; implementation takes longer. Setting a tentative timeline gives everyone involved in the process a goal to focus on and makes sure the implementation happens once the identity package is set.
  • Understand the process takes longer than anticipated. Such a project teaches patience.

Next, Bethel CRC wants to begin using video to tell their story.  It’s something they think will make them stand out in their community.

“This project is important because very few, if any, churches in our area utilize this tool, so our videos could function as a ‘front door’ more broadly to the Reformed faith for newcomers as well as serve as a ‘best practice for area churches,’” explains Wielenga.

Filed under: Branding, Logo, Church Juice, The Juicys, Communications, Graphic Design, Marketing

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.
A Checklist for Your Ministry’s Online Strategy in 2019
A Checklist for Your Ministry’s Online Strategy in 2019
1

Posted December 20, 2018 by Tyler Rominger

Here are some thoughts, formed into a checklist of sorts, in order to help you form your organization’s online strategy for 2019.