Browse
A Good Name

A Good Name

Posted January 31, 2012 by Jerod Clark

LIfeChurch.tv is in a current sermon series called “Better.”  The premise it pretty straight-forward: When you’re faced with choices in the life, the Bible gives you answers of how to make better choices.  This particular sermon was based on Proverbs 22:1 which says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.”

While the teaching focused on what it means for a person to have a reputable name, the whole time I couldn’t help but think about the value that comes in a church having a good name in its community. In a world where everything communicates something, where inaction speaks as loudly as action, what reputation does you church have when someone says its name?

Oftentimes, discussions about church names divert to issues with some of the words used within the name.  The word “evangelical” now carries more of a negative connotation.  Some say denominational labels hurt a church name.  But really, most of the time, this is more of a semantics issue than one of reputation. If your church is having an impact on the people in your community, the specific words in a name aren’t going to matter as much as your reputation.  In fact, you could work to redefine people’s perception of what “evangelical” or other words mean.

A reputation of doing good things in your community is better than one of being a closed country club.  A name that triggers positive perceptions from someone driving by is better than one people don’t know.  To be esteemed for being the authentic hands and feet of Jesus is better than anything else you can do.  

Filed under: Communications, Public Relations, Outreach Projects/Events

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • How to Get Scholarships
    11:43 AM
    Thu, Mar 1, 2012

    A name that triggers positive perceptions from someone driving by is better than one people don’t know.  To be esteemed for being the authentic hands and feet of Jesus is better than anything else you can do.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.
Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.