Training: Direct Mailing 101: Don’t Get Lost in the Clutter

Posted April 23, 2010 by Jerod Clark

Direct Mailing 101: Don’t Get Lost in the Clutter

Some say it’s not worth the money. Others believe sending a postcard still works. But in today's media saturated society, there are areas you need to think about before ever calling the postman to pick-up your postcards. We take a look at defining audience, focusing on your message, design basics and the technicalities of sending out the mailing.