Browse
Why Every Pastor Should Blog

Why Every Pastor Should Blog

Posted January 30, 2018 by Ernesto Alaniz

A web log (better known simply as a blog) is a recurring article that is found online instead of printed somewhere in a magazine. The most popular blogs are ones that serve a niche or have a unique voice. As a Christian leader you have both. You have a place of leadership in the lives of those God has entrusted to your care. You have a voice that is sharpened from weekly teaching. Most of all, you have a mission.

First, you have a niche. You are a pastor. As the shepherd of a flock, you have a group of people who trust you and look to you spiritual direction. They live in a world that is full of darkness, and you are the lighthouse reminding them there is more. There is a God in heaven; His word has been spoken and has authority over our lives. Your blog is a chance to bring heaven to bear on all those God has entrusted to you.

Secondly, you have a voice. Every week you open the word of God and proclaim it. Of all the gifts that have been given to the sons of Adam and daughters of Eve, you have been given a speaking gift. Turning this to paper (albeit digitally) is not a sudden turn. Many speakers find a pencil to fit nicely into their hands. Others simply dictate to a program that turns their words into text. 

Thirdly, you have a mission. You are called to make disciples. You love the people God has entrusted to you. You warn them of sin, guide them toward repentance, and tell them of the glory of the risen Christ. Many of us only get one chance a week to say the words. Your people go away from the Sunday gathering and far from the teaching. A regular blog allows you another chance to bring the Godward view into their world. It reminds them to look up. The world we live in is full of noise, and you have a chance to remind them of the truth. 

With all this—an audience, a voice, and a mission—a regular blog makes perfect sense. Your blog could be as simple as driving home the main point of your weekly sermon. I know that I leave a number of truths on the cutting room floor every week as I prepare. So take one of those nuggets and share it. 

Or maybe your blog is about following Jesus daily. You could share anecdotes or God-moments. I could tell the people how I sat down with a young Muslim man at a local coffee shop and had a great conversation about Jesus Christ, exchanged numbers, and are getting together again next week. In sharing about an episode from your daily life, you are encouraging the sheep that evangelism is possible, that sharing our faith takes time, love, and prayer. 

Perhaps you share how God’s wisdom guides you through some struggles. Some pastors feel hesitant in letting the flock see their warts, but modeling is part of Christian discipleship. Paul often said, “Follow me as I follow Christ.” As you reveal your shortcomings and the teachable moments, you show a path of true repentance. You show your people that you are a real person, just like them. But they also see how their real lives can be touched by the gospel in a real way. 

Yet another idea. Your blog could be a Bible Study. At our church we spent 40 days reading the Bible together. So I wrote a daily blog about the day’s reading. Every morning I would write some observations about what God was teaching me, and perhaps what he wants to teach them. Our church found that the daily blog created a built-in reminder and accountability for all who wanted to bring the word into their life. Now, a daily blog might be a little much on an ongoing basis, but the principle stands. 

Whatever you choose to write, as long as you glorify Christ and seek to make His name known, then you can’t lose. Your blog could be a great source of hope and life to your flock as they make their way in the world. So what are you waiting for? Get to it!

Filed under: Communications, Leadership, Website, Blogging

About the Author

Ernesto Alaniz

Ernesto Alaniz is a pastor, church planter, and serial entrepreneur. He loves technology, and is committed to wielding this tool well. Poor church communication makes him sad, and he is glad to help promote good practices among the brethren. Ernesto is married to his sweet girl Angie, and together they have two children.

Don't miss a post

Join our email list

Comments (2)

  • Bernie Khaw
    7:55 AM
    Sat, Feb 3, 2018

    What do you suggest as the venue for a newly retired pastor to set up a blog?

  • Bryan Haley
    7:39 AM
    Mon, Feb 5, 2018

    Hey Bernie, there are lots of options for creating your own blog, so it really depends on your preferences and needs. Wordpress, Squarespace, or Blogger are all popular choices for blog platforms, but there are certainly others as well.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How to Have Better Announcements by Sunday
How to Have Better Announcements by Sunday
0

Posted August 14, 2018 by Joel Schaap

It is possible to pull off great announcements this weekend, and a great way to start is by avoiding these five common potholes.
Before You Ditch The Paper Bulletin Consider This
Before You Ditch The Paper Bulletin Consider This
9

Posted August 9, 2018 by Jeanette Yates

Paper bulletins serve a purpose and can actually help your digital strategy.
Church Bulletins are Awful
Church Bulletins are Awful
10

Posted August 7, 2018 by Ernesto Alaniz

Church bulletins are a drain on resources, an ineffective way to communicate, and a obstacle to gospel mission.
Is the Church Bulletin a Sacred Cow?
Is the Church Bulletin a Sacred Cow?
4

Posted August 2, 2018 by Bryan Haley

What role does your church bulletin play in the church’s overall communication strategy? Do we have the bulletin because that’s how it’s always been, or can it be an effective communication tool?
3 Things to Do Each Week In Your Communications
3 Things to Do Each Week In Your Communications
1

Posted July 24, 2018 by Carrie Evans

Here are three basic elements that church communicators should include every week in their communication plan.
Marketing Is Not a Bad Word
Marketing Is Not a Bad Word
2

Posted July 19, 2018 by Chris Hunt

Words like marketing sometimes turnoff pastors, elders, and board members. Isn’t marketing a business term? What does marketing have to do with church? Marketing is not a bad word. Marketing is about making a straight path so that your ministry happens.
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
6

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.