Browse
What are Your Church Website Photos Communicating?

What are Your Church Website Photos Communicating?

Posted November 14, 2017 by Brad Vos

They say a picture’s worth a thousands words. Whether we realize it or not, the photos we use on our church website communicate a message to potential visitors. The images we end up using on our website needs to authentically express the life of our church, preferably through photos of actual people in our congregation.

Many churches hesitate to use photos of their own people. Instead, web pages are often filled with images of the building, nature scenes, or generic stock photos. Using these types of images means the church is missing a golden opportunity to share what is most important to them as a church—people and the transformation of lives through the gospel.

I fell right into this trap when I first created my church’s website. I slapped a picture of our church building front and center on the homepage. I thought it would help people find us, so they’d know what our building looked like. Plus it was an easy picture to capture, with little effort.

But the building image didn’t tell first time guests what they really wanted to know: what our church is really like as a body of disciples of Jesus.

Some time later, we replaced the image of our building with one of our worship team and congregation singing in a regular worship service. This one, simple picture shows first-time guests a ton more about our church than what it looks like on the outside. Instantaneously, they get an idea of what a worship experience will be like with us. They see the atmosphere in our service, get a glimpse of the church’s demographics, as well as an idea of how people are dressed. The website is where most people looking for a new church will get their first impression. We want them to see what God is doing in our particular community of believers.

We also had a stock image on the kids ministry page of neatly groomed children beaming at the camera. Sounds great right? There was just one problem: it didn’t tell visiting parents anything real about our children’s ministry. We replaced it with an image of actual kids in one of our classrooms interacting with an adult teacher. It may not look as a slick as the stock photo, but this simple change gives potential guests a much more accurate view of what to expect in our kids ministry.

Guests are constantly telling us that our website is one of the main things that attracted them to our church. The website shows them the true vibe of who we are. Now, we pick images that authentically show our actual people doing things in the ministries, services, and activities of our church. These images communicate the message of who we really are and what God is doing among us.  

By the way, we still use that picture of our building. It serves a better purpose on our directions page, helping people know what to look for when they visit.

Ask yourself two questions: What type of photos do you currently use on your church website? And what messages do they communicate about your church to the community?

Your photos need to tell the story of who your church really is as a body of believers.

Filed under: Website

About the Author

Brad Vos

Brad Vos is the Pastor of CrossWay Church in Battle Ground, WA. Brad is also the creator of ChurchWP.net, a resource to help churches create their own WordPress website.

Don't miss a post

Join our email list

Comments (2)

  • Mark Steinbrueck
    8:55 AM
    Mon, Nov 20, 2017

    Brad, great article.  I agree that using actual photos of the congregation are the best route.  It shows authenticity of your church.  I would also note a couple of other suggestions:
    1. Make sure that the images used are of very good quality.  Too many times I see blurry or wrong sized images used on church websites which can leave the visitor with the wrong impression of the church.
    2. Get permission from those who are in the photos on the website.  No church office wants to get calls from members of the church angry about their image being used on the website. 

    Keep up the good content!

  • Bryan Haley
    8:34 AM
    Tue, Nov 21, 2017

    Hey Mark—great comments. In an article coming in a few weeks we talk about these two points! Both are very important.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Good Websites Remove Barriers
Good Websites Remove Barriers
0

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.
A Checklist for Your Ministry’s Online Strategy in 2019
A Checklist for Your Ministry’s Online Strategy in 2019
1

Posted December 20, 2018 by Tyler Rominger

Here are some thoughts, formed into a checklist of sorts, in order to help you form your organization’s online strategy for 2019.
Here’s How to Communicate to the Right Crowd
Here’s How to Communicate to the Right Crowd
0

Posted December 18, 2018 by Jeanette Yates

Church communications is about sharing information and inspiration both to the church members and to the larger community. Here’s how to determine what to share and where.
Top 5 for 2018
Top 5 for 2018
2

Posted December 13, 2018 by Bryan Haley

2018 is coming to a close, but before we jump into the new year, we want to take a look back at some of this year's most popular articles.
How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.