Browse
Website Welcome Videos

Website Welcome Videos

Posted May 9, 2011 by Jerod Clark

I’ve always been a fan of good welcome videos on church websites.  It’s not a must for everyone, but if you have the people with the talent to do it in your congregation, it can add a lot of perspective to a visitor who’s coming to your website.  Here are a couple of welcome videos I particularly like from WestGate Church and The Chapel.

Here are some of the reasons I think these videos work:

  • I get to see the church from parking lot to sanctuary.  I know which door to use to go into the building.  I can see what the inside of the church looks like.  It’s not stock photography, but the real thing.
  • I understand the heart of these churches.  The scripting gives a clear vision for what each church believes.  But the video that goes along with it completes the story.  You can tell by the way people are interacting in the video of what each church is going to be like.
  • Basic questions are answered.  I know what I can wear.  I can see what the experience is going to be like for my kids.  The service style is clear to me.  These videos answer some of the basic questions a visitor might have even if it’s specifically said by the pastors in each video. 
  • I feel welcomed.  Both of these videos are inviting in a non-pressure filled, casual way.
  • The videos are short.  WestGate’s is a little more than one minute long.  The Chapel’s is two minutes in length.  The key in doing videos is to keep them short so you retain someone’s attention.
  • There is action in these videos.  While there are pastors talking, it’s not the entire content of the video.  There is great video of people in action to match.  If you’re going to do a video, shoot it when people are in your church on a Sunday.  Don’t do it when the building’s empty. 

If you’re a smaller church who doesn’t have the ability to do a video, that’s okay.  Think about ways you can accomplish the same things with the resources you have.  Maybe you use pictures to help tell the story of who you are.

What stands out in these videos to you?  Does your church have a welcome video in its website?  Do you like it? 

Filed under: Website, Visitor's Perspective

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.
5 Key People You Need to Create a New Church Website
5 Key People You Need to Create a New Church Website
2

Posted May 22, 2018 by Brad Vos

Creating a church website is not a one person task. To do it right, you need multiple types of people on a team. Here are the folks we recommend.
A Few Ways to Make Your Church Website More Effective
A Few Ways to Make Your Church Website More Effective
0

Posted May 17, 2018 by Jason Caston

It is far too easy for a church to make mistakes as it begins formulating a strategy to create a "web presence" so let’s continue on how to effectively use these tools.
What Makes a Good Church Website?
What Makes a Good Church Website?
4

Posted May 14, 2018 by Bryan Haley

First impressions matter. Your website is where that will impression will most-often happen. So what makes a good church website?
5 Things Every Church Website Must Have
5 Things Every Church Website Must Have
3

Posted May 8, 2018 by Bryan Haley

Churches struggle with figuring out what’s important for their church website. Here are 5 things your church website needs to include.
How to Post a Sermon Online and Reach an Audience
How to Post a Sermon Online and Reach an Audience
0

Posted May 3, 2018 by Jason Caston

Many churches face the challenge of using the Internet to help spread their message and how to embrace technology. "How do we reach an audience outside of the sanctuary?" is a very common question posed by those in ministry.
This Month: All About Church Websites
This Month: All About Church Websites
1

Posted April 30, 2018 by Bryan Haley

We’re providing free resources all throughout the month of May to help you create a better church website.