Browse
Website Welcome Videos

Website Welcome Videos

Posted May 9, 2011 by Jerod Clark

I’ve always been a fan of good welcome videos on church websites.  It’s not a must for everyone, but if you have the people with the talent to do it in your congregation, it can add a lot of perspective to a visitor who’s coming to your website.  Here are a couple of welcome videos I particularly like from WestGate Church and The Chapel.

Here are some of the reasons I think these videos work:

  • I get to see the church from parking lot to sanctuary.  I know which door to use to go into the building.  I can see what the inside of the church looks like.  It’s not stock photography, but the real thing.
  • I understand the heart of these churches.  The scripting gives a clear vision for what each church believes.  But the video that goes along with it completes the story.  You can tell by the way people are interacting in the video of what each church is going to be like.
  • Basic questions are answered.  I know what I can wear.  I can see what the experience is going to be like for my kids.  The service style is clear to me.  These videos answer some of the basic questions a visitor might have even if it’s specifically said by the pastors in each video. 
  • I feel welcomed.  Both of these videos are inviting in a non-pressure filled, casual way.
  • The videos are short.  WestGate’s is a little more than one minute long.  The Chapel’s is two minutes in length.  The key in doing videos is to keep them short so you retain someone’s attention.
  • There is action in these videos.  While there are pastors talking, it’s not the entire content of the video.  There is great video of people in action to match.  If you’re going to do a video, shoot it when people are in your church on a Sunday.  Don’t do it when the building’s empty. 

If you’re a smaller church who doesn’t have the ability to do a video, that’s okay.  Think about ways you can accomplish the same things with the resources you have.  Maybe you use pictures to help tell the story of who you are.

What stands out in these videos to you?  Does your church have a welcome video in its website?  Do you like it? 

Filed under: Website, Visitor's Perspective

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.
Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.