Browse
Website Welcome Videos

Website Welcome Videos

Posted May 9, 2011 by Jerod Clark

I’ve always been a fan of good welcome videos on church websites.  It’s not a must for everyone, but if you have the people with the talent to do it in your congregation, it can add a lot of perspective to a visitor who’s coming to your website.  Here are a couple of welcome videos I particularly like from WestGate Church and The Chapel.

Here are some of the reasons I think these videos work:

  • I get to see the church from parking lot to sanctuary.  I know which door to use to go into the building.  I can see what the inside of the church looks like.  It’s not stock photography, but the real thing.
  • I understand the heart of these churches.  The scripting gives a clear vision for what each church believes.  But the video that goes along with it completes the story.  You can tell by the way people are interacting in the video of what each church is going to be like.
  • Basic questions are answered.  I know what I can wear.  I can see what the experience is going to be like for my kids.  The service style is clear to me.  These videos answer some of the basic questions a visitor might have even if it’s specifically said by the pastors in each video. 
  • I feel welcomed.  Both of these videos are inviting in a non-pressure filled, casual way.
  • The videos are short.  WestGate’s is a little more than one minute long.  The Chapel’s is two minutes in length.  The key in doing videos is to keep them short so you retain someone’s attention.
  • There is action in these videos.  While there are pastors talking, it’s not the entire content of the video.  There is great video of people in action to match.  If you’re going to do a video, shoot it when people are in your church on a Sunday.  Don’t do it when the building’s empty. 

If you’re a smaller church who doesn’t have the ability to do a video, that’s okay.  Think about ways you can accomplish the same things with the resources you have.  Maybe you use pictures to help tell the story of who you are.

What stands out in these videos to you?  Does your church have a welcome video in its website?  Do you like it? 

Filed under: Website, Visitor's Perspective

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Marketing Is Not a Bad Word
Marketing Is Not a Bad Word
2

Posted July 19, 2018 by Chris Hunt

Words like marketing sometimes turnoff pastors, elders, and board members. Isn’t marketing a business term? What does marketing have to do with church? Marketing is not a bad word. Marketing is about making a straight path so that your ministry happens.
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
I Notcied a Typo inn the Bullitin: Let’s Talk About Making Mistakes
4

Posted July 10, 2018 by Dave Hartwell

As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Juicy Website Winner 2018: Hope Church NYC
Juicy Website Winner 2018: Hope Church NYC
0

Posted July 4, 2018 by Bryan Haley

Hope Church in New York City is The Juicys’ 2018 winner for the website category. Here’s what makes Hope’s website great.
The Power of Facebook Events
The Power of Facebook Events
0

Posted June 25, 2018 by Ernesto Alaniz

Facebook events are a cheap and easy way to get your church’s event in front of your entire community.
6 Social Media Tips for Your Church
6 Social Media Tips for Your Church
0

Posted June 21, 2018 by Bryan Haley

Social media is a great tool that churches can use to build and expand relationships, as well as a tool for outreach. Here are six tips to help your church utilize social media better.
5 Ways to Use MailChimp for Church Marketing
5 Ways to Use MailChimp for Church Marketing
0

Posted June 19, 2018 by Robert Carnes

There are lots of platforms your church can use to promote its message and mission. MailChimp is just one, but has many different uses. This is an overview of some of its most useful features.
Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.