Browse
3 Quick Social Media Tips

3 Quick Social Media Tips

Posted May 7, 2012 by Jerod Clark

Churches are increasingly investing more time into social media.  It can be a great way to connect with members, regular attenders and new folks in a place where people are already hanging out.  Whether you’re just getting started in social media or have been at it for awhile, here are three tips for avoiding a few common mistakes.

Don’t set it and forget it.  Launching a Facebook page or setting up a Twitter account is the easy part.  The challenge comes in keeping it up to date.  If you’re going to commit to social media also commit to sticking with it.  In the beginning, you may not have all the interaction and traction you were hoping for, but most of the time if you stick with it, the people will come.  If you leave it deserted, people will notice.  There’s no motivation for someone to follow you if your page is a ghost town.  If you’re having problems keeping up to date, create a posting calendar to keep you on track and to help you find a posting rhythm.

Not everyone will see what you’re posting.   Just posting something on Facebook or Twitter doesn’t mean all of your followers will see it.  Twitter can be a cluttered stream of information and it’s easy for a single tweet to get lost.  Look for ways to post the same information multiple times throughout the day without directly copying a tweet word for word.

For Facebook, the more people interacting with your post, the better chance more people will see it.  Any time you post something, Facebook computers give it a score and that determines how much priority it will be given in your fans News Feeds.  The more people like, share or comment on your post, the better your score. The better the score, the more people will see it. 

Understand how your social media outlets work with everything else.  It’s a common mistake to just dive into using social media without thinking about how it fits in with your other communication streams.  How does your Facebook page coexist with your website, weekly bulletins, emails, in service announcements, slides on the screens in your sanctuary, etc.?  Not everything you do will be shared on all these platforms.  Like using any communication tool, take time to establish who the audience is and what goals you hope to achieve with it.

Filed under: Social Media, Facebook, Google+, Twitter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Planning Your Fall Outreach: Think Follow-Up First
Planning Your Fall Outreach: Think Follow-Up First
0

Posted September 19, 2017 by Bryan Haley

We put a lot of time into our fall outreach events, bringing new families to our church. But what happens after the event is over is just as important as the lead-up to the event.
Great Communication Matters
Great Communication Matters
1

Posted September 12, 2017 by Bryan Haley

Quality marketing and communication in the church makes a difference. Here’s why.
4 Ways to Leverage Your Church’s Online Presence
4 Ways to Leverage Your Church’s Online Presence
1

Posted September 5, 2017 by Bryan Haley

A church’s online presence is vital these days. Here are four small ways that your church can break through the noise and increase engagement across our online mediums.
Welcome Church Juice’s New Leader
Welcome Church Juice’s New Leader
4

Posted August 21, 2017 by Robin Basselin

Church Juice has a new captain at the helm (and we’re so excited)!
10 Ways to Intentionally Thank Your Church Volunteers
10 Ways to Intentionally Thank Your Church Volunteers
0

Posted April 21, 2017 by Lauren Hunter

It is essential to take the time to thank your volunteers! They help you further your church's mission, vision, and values. So what are some good ways to thank your volunteers? We're here to help!
Our Next Step Forward
Our Next Step Forward
0

Posted February 27, 2017 by Robin Basselin

We want to bring you expert answers on a wider array of church communications questions! We'd like your help driving the topics we tackle here at Church Juice. Take this brief survey to help us understand better how we can help you further energize your church communications!
Taking on PowerPoint
Taking on PowerPoint
3

Posted January 9, 2017 by Kaitlin Lubben

Whether you are a member or a visitor when slides are off in a church service, you notice and it is distracting. Wouldn't it be awesome if churches could avoid this? Whether you are experienced with slides, or you are training volunteers, we want to offer you some tips to consider when using PowerPoint slides.
4 Practical Questions for Crafting Effective Outreach Messaging
4 Practical Questions for Crafting Effective Outreach Messaging
0

Posted November 21, 2016 by Chris Hunt

If your church is anything like mine, its mission statement probably includes something about being a “soul winning and disciple making” church. It probably says something about putting “practical feet to the gospel” to impact your community. The question is, how do you translate that into effective outreach messaging?
Transitions + Thanks
Transitions + Thanks
4

Posted August 24, 2016 by Jerod Clark

Changes are coming to Church Juice. Read more about staff transitions, the future of The Juicys and some parting thoughts from Jerod.
The Good and Bad of Stock Photography
The Good and Bad of Stock Photography
5

Posted July 28, 2016 by Jerod Clark

Using stock images is a part of everyday life for designers. This post isn’t about saying “yes” or “no” to using stock photography. Instead, we want to help you think through why you’re using stock images and when you ought to avoid it.