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The World’s Best Chips and Salsa

The World’s Best Chips and Salsa

Posted February 10, 2010 by Jerod Clark

As we continue our look at how to welcome guests, I can’t help but think about the church I went to while living in Little Rock, Arkansas, the belt buckle of the Bible belt.

I could eat chips and salsa all day long if my metabolism could keep up. So when The Church at Rock Creek offered a jar of the world’s best salsa and a bag of chips to first time visitors, I had to partake.

I know there is a little bit of gimmick to this approach, but I think it actually shows a very relaxed way of welcoming guests. And it fits the style of the church which is come however you are. Everyone is welcome.

The chips and salsa were just part of an overall message to visitors. There were basically three parts.

  • Welcome, we’re glad you’re here.
  • Don’t put anything in the offering. You’re our guest.
  • Come to the welcome center, we have a gift for you.

Along with the chips and salsa came a packet from the church. There was information about the church history, the vision, ways to connect with ministry programs and many more things. The best part: it was low pressure. A volunteer would hand you a bag with all of the stuff. No filling out forms. They were there to answer any questions, but if you wanted to take the bag and leave, that was fine too.

By the way, the salsa was really good. Not the best in the world, but very good.

Filed under: Branding, Visitor's Perspective, Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

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Comments (1)

  • Brian
    5:52 AM
    Wed, Feb 10, 2010

    That’s pretty much the approach we take at my church - except it’s coffee in the bag. I’m not a big coffee person, but the people I have brought with me who took it said it was quite a bit better than they expected. I always liked the way it was so low key - more in the vein of “We want to say thank you for stopping in and give you some information to help if you decide to come back” as opposed to other options where it can be more intimidating.

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