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The Church Should Function Like A Startup

The Church Should Function Like A Startup

Posted June 19, 2014 by Jerod Clark

There is a mindset most successful startup companies have that could really benefit churches. 

First, startups are trying to identify and fill unmet needs.  They’re not copiers but problem solvers.  It’s hard and financially improbable for a new company to do what someone else is already doing.  Instead, they have to find their niche, whether it’s a new process or innovative product.

Likewise, I believe a church that cares about its congregation and surrounding community needs to think like a startup.  God has uniquely equipped each church with a mix of skilled people.  The goal should become how that body of skilled believers can find ways to go to work filling the unmet needs of their community.

Startups also realize that needs change.  What they initially start out doing may not be the model for the future.  Similarly, churches need to realize this, too.  What worked for years past might not work in serving people today.  That doesn’t mean everything needs to be scrapped, but it does require you to think about how you continue to move initiatives forward so they are still impactful.  A lack of adaptation leads to stagnation.

Finally, startups are willing to take risks and learn from failures.  They understand that failures often produce seeds for future growth.  Churches, like many organizations, seem to trend anti-failure.  Or if something is going wrong, it’s not acknowledged for fear of hurting feelings.  A willingness to take smart risks while realizing that not everything will be successful takes a culture shift.  Don’t let the fear of failure stop you from doing something new.

Filed under: Branding, Mission and Vision, Visitor's Perspective

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

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Comments (1)

  • Eric Dye
    4:35 AM
    Fri, Jun 20, 2014

    Great connection!

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