Browse
The Best Time to Post on Facebook

The Best Time to Post on Facebook

Posted February 11, 2019 by Jordan Gorveatte

Have you ever had a post that did better than you thought it would? Or on the other hand, have you ever put lots of work into a social post that flopped? Sometimes it’s hard to understand why posts perform the way they do. As you work to create high-quality and engaging content for your audience, you may be overlooking one simple factor: timing.

High engagement often comes as a result of the right post at the right time. While I can’t create your content for you, I can offer some insight into what times your content might perform best. Let’s look first at general recommendations from industry leaders, then dig deeper into your audience in particular.
 

General Recommendations

Before we dive into some industry recommendations, a disclaimer: these are just recommendations. Social media is always changing (as I’m sure you know!) and doesn’t lend itself to one-size-fits-all solutions. That being said, case studies and suggestions from professionals can be helpful starting points. Let’s look at some recommendations from social specialists:

  • HubSpot suggests posting between 1-4pm
  • HootSuite suggests posting between 12pm-3pm
  • Falcon.io suggests posting between 12pm-4pm
  • SproutSocial suggests posting between 10am-3pm

All of the above conclude that weekdays around midday are the most ideal times for reach and engagement. HubSpot also found that the weekends before 8am and after 8pm were the worst times for posting.
 

Facebook Insights

While industry recommendations are good places to start, every audience is different. However, if you manage your ministry’s Page using Facebook Business Manager, you have easy access to some quick and helpful insights that are specific to your channel. Here’s how:

  1. Go to your ministry’s Page in Facebook Business Manager
  2. Select the “Insights” tab at the top, and then the “Posts” tab on the left column

You’ll find a few helpful stats here. The first graph will show you what time your Facebook fans are online the most. The graph shown here is a weekly average, while you can view each specific day’s stats by hovering over the small squares. Keep in mind that this stat only shows data collected from the past week, so you’ll want to keep an eye on it as it may change over time.
 

Personal Tracking

You now have a general idea of when most people are active on Facebook. You even have an idea of when your people are active on Facebook. But when are they engaging? And with what type of content? A simple way to find this out to track it for yourself (note: simple does not mean fun or quick!) The easiest way to do this is with a standard Excel/Google Sheets document. Track the type of content you post, when it was posted (day and time), and the total reach/engagement. This will require a consistent investment over a long period of time, but will be a big help in planning your future social content strategy.

It’s important to note that if you aren’t producing high-quality relevant content, it probably won’t matter what time you post it. But if you’re looking for ways to engage your community effectively with your content, posting it at the right time might just be the small change you need.  

Filed under: Social Media, Facebook

About the Author

Jordan Gorveatte

Jordan Gorveatte is the Social Media Specialist at ReFrame Media, helping our program producers connect with their audiences online and using social media to build community. Prior to graduating from Indiana Wesleyan University, where she studied Business and Marketing, Jordan worked at The Unstuck Group as their Marketing and Communications Intern.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Say it Like You Mean It
Say it Like You Mean It
0

Posted July 16, 2019 by Joel Gorveatte

We can often be frustrated by a lack of engagement with what we are wanting people to know and do. What if that could change? Here are 4 questions to answer before the next time you communicate.
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
1

Posted July 9, 2019 by Kristen Eleveld

You want to help your church be part of its community—but how can you make that happen? Here’s how you can reach more people in the neighborhood and on your church campus.
Communications Isn’t Sexy
Communications Isn’t Sexy
0

Posted July 2, 2019 by Owen Scott

When we think of our dream job in communications we have a pretty sexy picture in our mind. Lattes, hand-lettering, and designing to our hearts content. But communications is not sexy. Sometimes it can be downright painful. But is it worth it? I’d think so.
Step by Step Process to Keep People Engaged Through the Summer
Step by Step Process to Keep People Engaged Through the Summer
0

Posted June 27, 2019 by Tyler Rominger

Here are four simple steps to surround your ministry with a healthy level of enthusiasm and interest throughout the busy summer months.
The Case for Apps
The Case for Apps
0

Posted June 25, 2019 by Ernesto Alaniz

A well-executed app can drive engagement, increase connection, and bring true blessings to many within and outside our walls.
No, Your Church Doesn’t Need a Custom App
No, Your Church Doesn’t Need a Custom App
2

Posted June 18, 2019 by Bryan Haley

For many of us, we’re tired of our church being “behind the times.” We want our church members to have better access to the multitude of information, content, and communication available to them each day. So why not create a mobile app?
3 Ways to Reach Families with Special Needs in Your Church
3 Ways to Reach Families with Special Needs in Your Church
2

Posted June 11, 2019 by Kristen Eleveld

If you are struggling to think of ways to reach the special needs community in your church, you are not alone. Here are a few ideas to help you launch your communication campaign to include people and families of all abilities.
Fundraising in your Community
Fundraising in your Community
0

Posted June 4, 2019 by Tyler Rominger

We live in a culture that prizes actions taken on behalf of those that are in need. Invite your community to participate and invest themselves in their local church’s efforts. You’ll be surprised at how warm the reception to such a call to action can be.
Should You Be a Church Communications Specialist or Generalist?
Should You Be a Church Communications Specialist or Generalist?
1

Posted May 14, 2019 by Robert Carnes

Church communications pros often come in two different varieties: either you’re a specialist, or a generalist. That may be obvious, and you may already know which category you fall into. But it’s still interesting to consider if there are advantages to one over the other.
You’re Not the Boss of Me
You’re Not the Boss of Me
1

Posted May 8, 2019 by Owen Scott

Working in a team is essential to survival in ministry. But working in community is often easier said than done. Here are some practical tools you can put in place to lead effectively in your team environment.