Browse
The Best Form of Marketing

The Best Form of Marketing

Posted October 16, 2018 by Bryan Haley

We talk a lot about trying to be as effective as possible in the way that we communicate. Many articles speak about how to communicate well while using social media, your church website, and even the church bulletin. But when it comes to outreach, what’s the best form of communication? What’s the best marketing campaign you can create?

Even though we talk a lot about more technologically advanced forms of communication, the best way to get people to attend your next outreach event is still found in one of the most traditional forms: personal invitation.
 

Why It Works So Well

Believe it or not, word-of-mouth marketing, or personal invitations, are really the best way your church can advertise what’s happening. People love to hear what their friends and family members are passionate about; we love to hear about what’s happening in the lives of those we care about. When your church puts the responsibility back on the shoulders of the congregation to start spreading the word of an event they care about, the results are more people will be attending an event they already have a connection to—the person they care about.

According to Nielsen, 92% of people trust recommendations from people they know. Imagine this scenario: as your friend, I visit your home. In the course of our discussion, I tell you about something new that I’m passionate about. Wouldn’t you want to find out more about it due to our relationship? This practice extends into the life of the church, too. If, as part of your conversation with a family friend, you talk to them about how excited you are for the next big event at your church and why it’s important to you, your friends will be more likely to want to be involved. Their curiosity about (and potential involvement in) the event relates to our fundamental humanity; we desire community and belonging.
 

How to Do It Right

Just because we’re talking about personal invitation, or word-of-mouth outreach, doesn’t mean you should abandon all other forms of communication and advertising. Instead, asking your congregation to be actively involved should be part of the bigger plan for your program.

Word-of-mouth marketing puts the burden of responsibility back on the shoulders of your congregation. Instead of your church members relying solely on the staff to get the word out about events, they are now an active part of that process. But you need to set them up for success.

As part of your communication plan for your event, create a conversation starter for your people to use. That could look different based on your church, the event, and your available resources. Some ideas might be a simple business card, a gift card holder, a flyer, an Easter egg, or something creative that goes with the theme of your event. Make sure to include basic information about the event, and a call-to-action—like where to get more information or to register.


 

What creative ways have you encouraged personal invitations?

Filed under: Marketing, Outreach Projects/Events

About the Author

Bryan Haley

Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.

Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?