Browse
The Best Form of Marketing

The Best Form of Marketing

Posted October 16, 2018 by Bryan Haley

We talk a lot about trying to be as effective as possible in the way that we communicate. Many articles speak about how to communicate well while using social media, your church website, and even the church bulletin. But when it comes to outreach, what’s the best form of communication? What’s the best marketing campaign you can create?

Even though we talk a lot about more technologically advanced forms of communication, the best way to get people to attend your next outreach event is still found in one of the most traditional forms: personal invitation.
 

Why It Works So Well

Believe it or not, word-of-mouth marketing, or personal invitations, are really the best way your church can advertise what’s happening. People love to hear what their friends and family members are passionate about; we love to hear about what’s happening in the lives of those we care about. When your church puts the responsibility back on the shoulders of the congregation to start spreading the word of an event they care about, the results are more people will be attending an event they already have a connection to—the person they care about.

According to Nielsen, 92% of people trust recommendations from people they know. Imagine this scenario: as your friend, I visit your home. In the course of our discussion, I tell you about something new that I’m passionate about. Wouldn’t you want to find out more about it due to our relationship? This practice extends into the life of the church, too. If, as part of your conversation with a family friend, you talk to them about how excited you are for the next big event at your church and why it’s important to you, your friends will be more likely to want to be involved. Their curiosity about (and potential involvement in) the event relates to our fundamental humanity; we desire community and belonging.
 

How to Do It Right

Just because we’re talking about personal invitation, or word-of-mouth outreach, doesn’t mean you should abandon all other forms of communication and advertising. Instead, asking your congregation to be actively involved should be part of the bigger plan for your program.

Word-of-mouth marketing puts the burden of responsibility back on the shoulders of your congregation. Instead of your church members relying solely on the staff to get the word out about events, they are now an active part of that process. But you need to set them up for success.

As part of your communication plan for your event, create a conversation starter for your people to use. That could look different based on your church, the event, and your available resources. Some ideas might be a simple business card, a gift card holder, a flyer, an Easter egg, or something creative that goes with the theme of your event. Make sure to include basic information about the event, and a call-to-action—like where to get more information or to register.


 

What creative ways have you encouraged personal invitations?

Filed under: Marketing, Outreach Projects/Events

About the Author

Bryan Haley

Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.

Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.
A Checklist for Your Ministry’s Online Strategy in 2019
A Checklist for Your Ministry’s Online Strategy in 2019
1

Posted December 20, 2018 by Tyler Rominger

Here are some thoughts, formed into a checklist of sorts, in order to help you form your organization’s online strategy for 2019.