Browse
Streamlining Church Communications

Streamlining Church Communications

Posted July 18, 2013 by Jerod Clark

If you give an honest assessment to all the pieces of your communications plan, my guess is some (if not all) of them could use a little editing.  That’s not a bad thing.  It’s always good to find ways to shorten it up a bit to make your communication simpler. 

Here are some starting points for simplifying some of your most common communications pieces. 

In service announcements.  It’s the weekly spot in the worship lineup dreaded by many church staffers (and some of your congregation members, too).  Why?  They often go on and on.  Try limiting your announcement to three items.  Keep each announcement short. Cast vision for why the item is important and why people should care.  Know what you’re going to say and be enthusiastic. 

There’s a lot of pressure to announce all sorts of activities, but limiting the space will help you stay focused on what’s important and it will help your congregation be better informed, too.

Bulletin.  Use fewer words.  Add more images or white space.  A jam packed multiple page bulletin will never communicate your message as clearly as something simpler and edited.  Some churches find success with a “Top 5 Things To Know” each week. There are plenty of creative ways to simply share your message.  Don’t let the bulletin become the information dumping ground.

Weekly email.  There it is.  Sitting in your inbox.  That church email that when opened will mean you’ll scroll and scroll wondering when the end will finally come.  Much like the bulletin or announcements, limit the number of items you’re sharing.  Try doing five items.  Keep them short.  Make the information graphically easy to sift through.  (If you need help with that, check out Mailchimp.  It’s great.)

Also, limit the number of emails you send.  Nothing clutters your message more than sending out too many, overlapping emails to your members.  The only thing that leads to is people unsubscribing. 

Website.  Have I mentioned more images and less text too much in this post?  Well, it’s true for websites, too.  People don’t want to search through paragraphs of text on the homepage.  Stay focused on sharing your vision, welcoming visitors and better connecting with your members.  Be more image driven.  Show your church in action.  Simplify the navigation to make it easier for people to find the information they’re looking for.  Don’t forget to edit the sub pages, too.  A clean homepage that directs people to dysfunctional sub pages isn’t a formula for a good website.

Any piece of printed material.  In 2013, the best question you can ask about any brochure or booklet is “Do I really need it?”  Does it fill a specific need or are you doing it because that’s what you’ve always done?

If you do need something printed, like an annual report, focus on storytelling.  What is the impact, in your congregation and community, of the work you’re doing?  Use more pictures and illustrations.  Cut back on the text.  This is a chance for you to craft something memorable.

Social media.  Yes, by its nature social media is short form.  But research has shown tweets shorter than the 140-character max and Facebook posts less than three sentences get better engagement.  Short is in.  Just look at the growing popularity of Vine and Instagram videos where content is limited to 6 and 60 seconds respectively. 

A key to good communication is looking for ways to say more with less.  It forces you to be more creative and helps end users better understand what you’re saying.
 

Filed under: Communications, Newsletters/Magazines, Email, Letters, Social Media, Website

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (2)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
2

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.
Podcast: Easter Branding
Podcast: Easter Branding
0

Posted March 11, 2019 by Bryan Haley

How to create a brand for Easter that is consistent with your church branding and meets the needs of your audience.
5 Places to Listen For Better Leadership
5 Places to Listen For Better Leadership
1

Posted March 6, 2019 by Robert Carnes

Most leaders know how to talk, but don’t fully appreciate the value of listening. Here are five places church marketers can listen to become better leaders.
Podcast: Why Easter?
Podcast: Why Easter?
0

Posted March 4, 2019 by Bryan Haley

An overview of the Easter season, and why churches put so much energy and attention into Easter services.
The 4 Essential Social Media Questions
The 4 Essential Social Media Questions
0

Posted February 27, 2019 by Joel Schaap

Many churches struggle when it comes to social media, but they have everything they need to fix the problem.
How to Utilize Facebook Groups
How to Utilize Facebook Groups
0

Posted February 25, 2019 by Bryan Haley

Groups on Facebook allow people to be a part of an online community that they’re interested in. Your church can use Facebook groups as a way to communicate to your congregation and be actively engaged in the broader community.
What’s Your Platform? Finding the Right Social Media
What’s Your Platform? Finding the Right Social Media
0

Posted February 20, 2019 by Kristen Eleveld

How do you decide which social media platform your church should use? Let’s take a look at what makes each of the most popular platforms unique.
Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.