Browse
Sharing Christmas

Sharing Christmas

Posted November 25, 2013 by Jerod Clark

Are you equipping your members to share Christmas with their friends? 

We know Christmas is one of those times where people who don’t regularly go to church are more open to thinking about it. We also know one of the most successful ways to get someone to visit your church is through a personal invitation. So when you put the two together, as church leaders, it’s important to make sure we’re helping members know what Christmas services will be like and give them help in inviting friends. Here are a few ideas of how you can do that.

  • Give a glimpse. Don’t make your church’s Christmas festivities a complete surprise.  Sure, you might want to keep some elements secret, but let your congregation know the general theme. Will it be a more traditional, homey experience? Or will it be a drama production? Maybe there are pieces of both. Whatever you’re doing, be clear and realistic with your congregation about the Christmas experience. Knowing the gist will make them more comfortable about sharing it with others. 
  • Tell them how to talk about it. As a church, if we want our attenders to share our Christmas services, let’s help them out with some talking points. It can be intimidating for many to talk with friends or co-workers about church. Give folks some conversation starters. Equip them with language that fits the vision of what Christmas means and how it will be expressed in your services.
  • Equip them with tools. Churches use all sorts of items as invite tools. Whether it’s poinsettias, cookie cutters, CDs, invite cards, online videos or website resources, think of ways to help your members more easily start a conversation with someone about church. These tools don’t have to be fancy or physically tangible, but they should be something that helps remove the barrier of intimidation of talking about church. An invite tool should also be something that’s useful and stirs emotion with the recipient.

How does your church handle this? What do you do to equip your members to share Christmas?

Filed under: Communications, Holidays, Christmas

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Laurie Neumann
    2:12 PM
    Mon, Nov 25, 2013

    I think it’s a great idea to help prepare your congregation invite others. I know it can be difficult to know how to go about it, so ideas are helpful.  It’s a good idea too, about letting your attenders know the general theme of the service - it may suit some and not others,  and it helps to know beforehand.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?