Browse
Repurposing Your Church Content

Repurposing Your Church Content

Posted June 11, 2015 by Jerod Clark

Churches have a wealth of great content. It’s true. Yet so many churches struggle when it comes to finding the right things to post on social media, websites or other communications avenues. Often the problem is communicators feel like every outlet needs new, unique content. While it’s true each message should fit the audience you’re reaching through a specific medium, you can take what you already have and repackage it.

I recently listened to a Marketing Huddle podcast that took on the issue of repurposing. It inspired me to take some of those concepts and talk about them for a church setting. Here are some areas to think about when it comes to making the most of the content you’re creating.

 

Find your main content stream. For most churches, this is your weekend service. Sermons, church updates, special events and artistic service elements are all ripe for repurposing. Take the most impactful statement of a sermon and share it on social media. Post a picture of the baptism that happened. Remind people what’s happening in the coming weeks. All of the stuff you do on Sunday can also find a home online the rest of the week.

For an active church, there may be multiple main content streams for various audiences. When it comes to youth ministry, what’s the main source of content you can reuse? Or is there a way to take what you’re doing through your outreach efforts and share them elsewhere?

 

Establish a system and create new content with repurposing in mind. At first, the idea of repurposing content sounds like a lot of extra work, but if you set up a workflow for how you’ll do it the task becomes a little simpler. After all, adding a few minutes to your overall workflow is easier that creating something from scratch.

As you create new content, what can you do to be ready for repurposing? Maybe, as you write your weekly email, there are tidbits you can pull out and add to a different document for use on social media. Perhaps if you are creating a graphic, you can go ahead and make the different sizes you’ll need for other avenues at the same time. Calendaring can be helpful, too. Knowing what you plan on doing in the future will help you work more efficiently today. Plus you’ll get in a routine.

 

Start slow and don’t become a spammer. Your church audience isn’t on every platform out there. Think of the audience (internal and external) that you’re hoping to reach. Where are they hanging out? Those are the areas to focus on. You also don’t have to add all of those avenues at once. You may not be ready for video on YouTube today, but if it’s something you hope to do, start planning now so you can ramp up later.

Also, repurposing doesn’t mean just taking your content and putting it everywhere imaginable in its exact same format. Communications is strategic. Someone on YouTube will consume content differently than someone on Twitter. It’s better to repurpose with quality instead of quantity and don’t push the same content so often that it becomes annoyingly clear you’re not creating anything new.

Filed under: Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
2

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.
Podcast: Easter Branding
Podcast: Easter Branding
0

Posted March 11, 2019 by Bryan Haley

How to create a brand for Easter that is consistent with your church branding and meets the needs of your audience.
5 Places to Listen For Better Leadership
5 Places to Listen For Better Leadership
1

Posted March 6, 2019 by Robert Carnes

Most leaders know how to talk, but don’t fully appreciate the value of listening. Here are five places church marketers can listen to become better leaders.
Podcast: Why Easter?
Podcast: Why Easter?
0

Posted March 4, 2019 by Bryan Haley

An overview of the Easter season, and why churches put so much energy and attention into Easter services.
The 4 Essential Social Media Questions
The 4 Essential Social Media Questions
0

Posted February 27, 2019 by Joel Schaap

Many churches struggle when it comes to social media, but they have everything they need to fix the problem.
How to Utilize Facebook Groups
How to Utilize Facebook Groups
0

Posted February 25, 2019 by Bryan Haley

Groups on Facebook allow people to be a part of an online community that they’re interested in. Your church can use Facebook groups as a way to communicate to your congregation and be actively engaged in the broader community.
What’s Your Platform? Finding the Right Social Media
What’s Your Platform? Finding the Right Social Media
0

Posted February 20, 2019 by Kristen Eleveld

How do you decide which social media platform your church should use? Let’s take a look at what makes each of the most popular platforms unique.
Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.