Browse
Planning Easter Follow-Up

Planning Easter Follow-Up

Posted April 3, 2012 by Jerod Clark

Churches can be great at putting together an amazing worship experience for Easter, but not so good at doing follow-up the next week.  We all know the importance of Easter—along with the opportunity and openness to reach new people in our community. 

It’s not uncommon to ramp it up for Easter and then take the next week off.  However, it’s that following week where we have just as much opportunity to make an impression on someone new.  It’s also our chance to show how the church helps provide meaningful answers to the weird world we live in every day of the year—not just on one Sunday in April.

While the topic of holiday follow-up isn’t new—in fact I think we’ve done a post on it every year—it’s something we still need to work on as churches if we really care about using the opportunities God brings though our doors on Easter.  Here are a few things to think about as you look at follow-up.  Some of it may be helpful for this year and other parts may be something to think about as you plan for big weekends in the future.

  • Don’t let your personal calendar trump the church calendar.  Like any job, there’s the tendency to have some sort of let down after you reach a major goal.  For church staffers, Easter is the culmination of lots of planning and extra effort.  It’s natural to want to take a well deserved break.  But we have to remember for someone new to our church, Easter isn’t the end.  It’s just the beginning.  While we’ve done months of work, a visitor may just be starting their journey.  So as tempting as it is to schedule time off the week after Easter, it may not be the best way to serve new people in your congregation.
  • Intentionally plan worship experiences beyond Easter as opportunities for meaningful follow-up. So many churches ramp things up for Easter only to have a huge let down the following week. There's extra music, special videos, a strong sermon, more smiling volunteers, etc. That experience is what was appealing to a first time visitor and probably the reason they'll choose to come back. So it's important not to go into relaxation mode in the weeks following Easter.  
  • Encourage members to invite their friends back.  If you’re intentionally thinking about Easter follow-up, then you can also engage members of how they can be a part of that.  Let them know what the church is doing the following weeks, whether it’s a particular sermon series or welcome classes, and equip members to share that information with their friends.  If a member invited someone to an Easter service, it’s natural for them to follow up.  So equip them with the tools to do that.
  • Right-size your big weekend experience.  If you can’t keep your Easter momentum going in the following weeks, maybe it’s time to rethink how you’re doing holiday weekends in the future.  If there’s no way you can avoid a letdown then it’s time down-size your Easter service.  Yes, there are weekends where you go big.  And you should.  But don’t go so big that the other weekends in the year can never come close to matching.  Again, visitors are setting their expectations on your their first impression which could be your Easter service.  Consistency is always the best. 
  • Provide a chance to catch-up with new people in person.  This can be as simple as saying something from the stage like, “We know some of you visited for the first time last weekend.  We’re glad you’re back.  We’d like to get to know you a little better and show you what we’re all about.”  Maybe you host a lunch or have some sort of welcome class as a way to meet these folks.  Whatever you decide to do, make sure you’re acknowledging the new people who came back.  If you’ve gathered any other information from them, like an email address, send them a follow-up that way, too.  Always provide an opportunity for them to meet someone face-to-face.
  • Make follow-up part of your annual tradition.  Everything we’ve talked in this post is about effective follow-up.  So think if there are things you can do that help motivate you on why it should a priority.  For example, I went to a church where there was always some sort of dramatic alter call every Easter.  People were asked to walk over a bridge on the stage or walk through a big set of doors.  They tried to create a memorable and meaningful experience for those who were making their first commitment to Jesus.  And every year, one of the people on stage to greet those coming forward, was the first person who made the commitment the year before.  It was always moving for me to watch and a reminder of why follow-up matters.  When we help people grow in Christ, it’s contagious.  We can see the life change and how it can affect others.

Filed under: Communications, Holidays, Easter, Visitor's Perspective

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?
After the Event
After the Event
0

Posted October 30, 2018 by Joe Gallant

You've followed all of Church Juice's tips for planning a church event. Promotion has begun, logistics have all been organized. There's a real buzz around the church and community, and people are excited about attending. So what now? How do you plan for after the event has taken place?
Maximizing Christmas Eve
Maximizing Christmas Eve
2

Posted October 18, 2018 by Ernesto Alaniz

Many churches have learned the impact of a special holiday gathering. Christmas Eve may be the easiest invite to our unsaved friends all year. Here’s some things to consider as you plan your gathering.
The Best Form of Marketing
The Best Form of Marketing
0

Posted October 16, 2018 by Bryan Haley

There are a lot of ways you could be advertising for your next outreach event. Here’s the best way you can communicate what’s happening at your church.
Sharing Church Photos Online
Sharing Church Photos Online
6

Posted October 11, 2018 by Bryan Haley

Sharing images and video of events is a great way to share stories and celebrate what's happening in your church. But that also means we need to talk about privacy, expectations, and good practices.
The Real Mission of Big Events
The Real Mission of Big Events
0

Posted October 9, 2018 by Jeanette Yates

We want our church to be missional. What if our big attractional church event is actually vital to the mission?
How to Use Social Media for Outreach Events
How to Use Social Media for Outreach Events
1

Posted October 4, 2018 by Jordan Gorveatte

Social media and the internet mean there are ways to draw people into your church’s events that are relatively easy and extremely cost-effective. As we discuss how to use social media to draw people in for these events, we’ll identify three steps: inform, compel, and invite.
Planning Your Fall Outreach: Think Follow-Up First
Planning Your Fall Outreach: Think Follow-Up First
0

Posted October 2, 2018 by Bryan Haley

We put a lot of time into our fall outreach events, bringing new families to our church. But what happens after the event is over is just as important as the lead-up to the event.