Browse
Over-Promising and Under-Delivering

Over-Promising and Under-Delivering

Posted November 16, 2010 by Jerod Clark

Apple started out the week with a simple message on their website.

The promise: “Tomorrow is just another day.  That you’ll never forget.”

Instantly, tech blogs and main stream media outlets started speculating about what the big announcement could be.  There’s a good chunk of people who get really excited about Apple announcements.  Steve Jobs’ press conferences become headline news.  New products become online fodder.  And this cryptic message got people dreaming.  The most popular speculation was that Apple was going to move iTunes into the cloud.  Basically, the hope by many was that your music and video library would live online and you could access it and sync your favorite Apple product wirelessly wherever you were.  This rumored major change became the hope of many who were told they’d have a day they’d never forget.

The delivery: “The Beatles.  Now on iTunes.”

Waa-waa-waaaaa.  I’m completely underwhelmed.  I like the Beatles, but I will forget today.

I think we often fall into this trap as churches.  We’ll send out a postcard guaranteeing true life transformation.  Or we’ll promote a Christmas event as the best live nativity ever when, in reality, there’s only one live animal.  I mean, everyone knows there’s a five-animal minimum to a great live nativity—unless there’s a camel, in which case you only need two other pieces of living nature. 

But seriously, we can fall into this trap because we want people to come to our churches so badly that we’ll stretch the truth.  I urge you to be realistic when you’re promoting something.  Better yet: under-promise and over-deliver.

Filed under: Communications, Marketing, Advertisements

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Jack Schull
    11:58 AM
    Tue, Nov 16, 2010

    Good reminder! Juke and Jive is best on the football field, not from the Church. Over deliver and shadow the humble hype.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Congratulations to This Year’s Juicy Winners!
Congratulations to This Year’s Juicy Winners!
0

Posted June 14, 2018 by Bryan Haley

We recently concluded The Juicys award season and are excited about these five church communication award winners!
The Reason Your New Process Won’t Work
The Reason Your New Process Won’t Work
0

Posted June 12, 2018 by Jeanette Yates

Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.
The Juicys Award Show
The Juicys Award Show
0

Posted June 4, 2018 by Bryan Haley

Join us for The Juicys Award Show!
Mobile Websites vs. Mobile Apps: Which One Is Better?
Mobile Websites vs. Mobile Apps: Which One Is Better?
0

Posted May 24, 2018 by Jason Caston

While it is a given that any organization has to have a mobile accessible presence, many churches are unaware of whether a mobile website or an app is the better choice.
5 Key People You Need to Create a New Church Website
5 Key People You Need to Create a New Church Website
2

Posted May 22, 2018 by Brad Vos

Creating a church website is not a one person task. To do it right, you need multiple types of people on a team. Here are the folks we recommend.
A Few Ways to Make Your Church Website More Effective
A Few Ways to Make Your Church Website More Effective
0

Posted May 17, 2018 by Jason Caston

It is far too easy for a church to make mistakes as it begins formulating a strategy to create a "web presence" so let’s continue on how to effectively use these tools.
What Makes a Good Church Website?
What Makes a Good Church Website?
4

Posted May 14, 2018 by Bryan Haley

First impressions matter. Your website is where that will impression will most-often happen. So what makes a good church website?
5 Things Every Church Website Must Have
5 Things Every Church Website Must Have
3

Posted May 8, 2018 by Bryan Haley

Churches struggle with figuring out what’s important for their church website. Here are 5 things your church website needs to include.
How to Post a Sermon Online and Reach an Audience
How to Post a Sermon Online and Reach an Audience
0

Posted May 3, 2018 by Jason Caston

Many churches face the challenge of using the Internet to help spread their message and how to embrace technology. "How do we reach an audience outside of the sanctuary?" is a very common question posed by those in ministry.
This Month: All About Church Websites
This Month: All About Church Websites
1

Posted April 30, 2018 by Bryan Haley

We’re providing free resources all throughout the month of May to help you create a better church website.