Browse
OneLife Church is a Juicys Winner

OneLife Church is a Juicys Winner

Posted November 6, 2013 by Jerod Clark

(The Juicys are a way to recognize and reward churches who’ve worked to improve their church communications during the last year.  It includes giving them a grant to jump-start their next project.  This week we're  announcing the 2013 winners.  There are five in total.  Two are larger churches and three are smaller churches.)

Recruiting and keeping volunteers is a challenge for churches of all sizes.  Some can’t get members involved while others overwork them to the point of burnout.

OneLife Church, a 400-member church in Knoxville, Tennessee, has always been intentional about recruiting and trading volunteers.  But recently they realized volunteers weren’t sticking around.

“We noticed that we were experiencing higher than normal attrition, specifically amongst our newer volunteers, which indicated to us that it wasn’t burnout, but rather failure to solidify the relationship early on in the process,” explains Executive Director Scott Taylor.

OneLife decided to revamp their volunteer orientation process.  They kept a program called Test Drive that pairs volunteer gifts with positions, but changed how it was presented.  Instead of a lecture-style presentation of the church’s core values, OneLife now uses a mix of funny and serious videos to make it a multimedia event.  Additionally, the church keeps Test Drive groups together when they first volunteer so people feel less nervous since they know someone already.

Taylor says, “When looking at those who choose to volunteer we recognized it was less about them buying into the overall mission and more about them wanting to connect. By quickly forming groups and relationships the desire and opportunity to connect is immediately evident.”

For OneLife, volunteers are important and significant.  More than half of the church’s members volunteer.   But it wasn’t just the numbers that impressed one our judges. It was their goal of continually evaluating and improving the volunteer process.

“It sounds like they had a volunteer culture that was better than most churches, but they saw even greater potential to expand on that,” he says.  “The optimization of this project really feels like they are taking this program from ‘good to great’ and are honed in on their mission and what this church is all about.”

The volunteer guide the church uses impressed another judge. (You can download it here.)  It very clearly lays out the roles of each volunteer position and the expectations for serving. 

This judge said, “Too often, churches fail at telling a volunteer what is expected of them.  I think volunteers want to feel like they’re a part of something important instead of being left in the dark about what they should be doing.”

Taylor says this kind of volunteer process is easily replicable, but warns other churches not to underestimate the infrastructure and dedication it takes to execute it well. 

For their next project, OneLife wants to address check-in at their children’s area.  Barcode or finger scanners could reduce lines forming for their rapidly expanding children’s ministry. 

“We want to make the process “hassle-free” and remove the excuse of families who are perhaps on the fence about coming to OneLife on a Sunday,” explains Taylor. “We feel that an investment in this technology will help this and will be an additional way we communicate to families our commitment to the safety and priority of their children in our church’s mission.”

Filed under: Church Juice, The Juicys, Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.
Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.