No Social Media Experts and Staying Committed

No Social Media Experts and Staying Committed

Posted May 5, 2014 by Jerod Clark

There is no such thing as a social media expert.

I say this not to be overly critical of anyone who says they are, but more as an encouragement to you in the daily work you do.

The truth is, even the people you turn to for advice have their struggles with social media.  Our friend Josh Burns from Park Community Church released a nice ebook about this topic called “3 Ways I Almost Killed My Church’s Social Media Presence.”  Even someone with the social media savvy of Josh makes mistakes.  You know what? I do too.

Here’s an example.  The Church Juice Facebook page engagement and reach has fallen off a cliff.  Yes, Facebook and its ever changing, money-making algorithm are to blame for some of the decrease.  But I let my own personal frustrations with Facebook accelerate the problem. 

A key piece of raising Facebook engagement is being consistent in posting.  Yet as reach fell and my frustrations rose, I posted less.  That’s a mistake.  And recovering from it is tough.

Any communication tool, including Facebook, takes a lot of work.  Engaging content has to be high quality. Keeping up that pace, not only on Facebook, but also in every other communications avenue is tough.

So here are a few ideas I’m trying to be more intentional about following.  Hopefully they are helpful to you, too.

  • Set realistic expectations.  It’s easy to try and take on too much or believe that one specific communications avenue is going to solve all your problems.  Pick which pieces you can do well, understand what best reaches your audience and be realistic in what to expect in terms of response.  
  • Find a schedule and commit to it.  This is all about rhythm.  Schedule your time to attack specific communications pieces throughout the week.  Mix in social media posts during the week as well.  When you’re regularly posting, users come to expect new content from you.  You move from being an afterthought to a regular part of people’s routine. 
  • Don’t let yourself get in the way.  Even if you dislike Facebook personally, you have to realize its potential in reaching your audience.  That means committing to learning and implementing best practices.  

Filed under: Communications, Social Media, Facebook

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

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Comments (4)

  • Josh
    12:00 PM
    Mon, May 5, 2014


    1. Thanks for the shout out. You’re right, social media experts don’t exist. Just those who can own up to their mistakes and learn from them. Love you honesty here.

    2. Love those ideas! Practical and actionable.

    Thanks for doing what you do!

  • Debi
    2:31 PM
    Tue, May 6, 2014

    Thanks for the words of encouragement. I too was feeling frustrated with FB especially since we don’t have the money to advertise. I have just started reposting daily and have found a time slot that seems to get a good response. With summer coming I will have to be more creative with the postings since the church tends to slow down with activities.

    I appreciate what your doing. Thanks again!

  • social media expert
    2:40 AM
    Fri, Jun 20, 2014

    This is great. I would love to see more interesting tips on this site!.im working in social media expert in chennai

  • Chris
    2:22 AM
    Wed, Dec 14, 2016

    Thank you for the encouraging and realistic post. Even if it is from 2014 ...

    What do you suggest: I’m at the limit right now and don’t dare to step into Facebook as a new channel of communications. I’d like to find new members for my team first, but it takes time.
    Or shall I start with a weekly posting of our sermon as a low level start?


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