Browse
No Social Media Experts and Staying Committed

No Social Media Experts and Staying Committed

Posted May 5, 2014 by Jerod Clark

There is no such thing as a social media expert.

I say this not to be overly critical of anyone who says they are, but more as an encouragement to you in the daily work you do.

The truth is, even the people you turn to for advice have their struggles with social media.  Our friend Josh Burns from Park Community Church released a nice ebook about this topic called “3 Ways I Almost Killed My Church’s Social Media Presence.”  Even someone with the social media savvy of Josh makes mistakes.  You know what? I do too.

Here’s an example.  The Church Juice Facebook page engagement and reach has fallen off a cliff.  Yes, Facebook and its ever changing, money-making algorithm are to blame for some of the decrease.  But I let my own personal frustrations with Facebook accelerate the problem. 

A key piece of raising Facebook engagement is being consistent in posting.  Yet as reach fell and my frustrations rose, I posted less.  That’s a mistake.  And recovering from it is tough.

Any communication tool, including Facebook, takes a lot of work.  Engaging content has to be high quality. Keeping up that pace, not only on Facebook, but also in every other communications avenue is tough.

So here are a few ideas I’m trying to be more intentional about following.  Hopefully they are helpful to you, too.

  • Set realistic expectations.  It’s easy to try and take on too much or believe that one specific communications avenue is going to solve all your problems.  Pick which pieces you can do well, understand what best reaches your audience and be realistic in what to expect in terms of response.  
  • Find a schedule and commit to it.  This is all about rhythm.  Schedule your time to attack specific communications pieces throughout the week.  Mix in social media posts during the week as well.  When you’re regularly posting, users come to expect new content from you.  You move from being an afterthought to a regular part of people’s routine. 
  • Don’t let yourself get in the way.  Even if you dislike Facebook personally, you have to realize its potential in reaching your audience.  That means committing to learning and implementing best practices.  

Filed under: Communications, Social Media, Facebook

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (4)

  • Josh
    12:00 PM
    Mon, May 5, 2014

    Jerod!

    1. Thanks for the shout out. You’re right, social media experts don’t exist. Just those who can own up to their mistakes and learn from them. Love you honesty here.

    2. Love those ideas! Practical and actionable.

    Thanks for doing what you do!
    Josh

  • Debi
    2:31 PM
    Tue, May 6, 2014

    Thanks for the words of encouragement. I too was feeling frustrated with FB especially since we don’t have the money to advertise. I have just started reposting daily and have found a time slot that seems to get a good response. With summer coming I will have to be more creative with the postings since the church tends to slow down with activities.

    I appreciate what your doing. Thanks again!

  • social media expert
    2:40 AM
    Fri, Jun 20, 2014

    This is great. I would love to see more interesting tips on this site!.im working in social media expert in chennai

  • Chris
    2:22 AM
    Wed, Dec 14, 2016

    Thank you for the encouraging and realistic post. Even if it is from 2014 ...

    What do you suggest: I’m at the limit right now and don’t dare to step into Facebook as a new channel of communications. I’d like to find new members for my team first, but it takes time.
    Or shall I start with a weekly posting of our sermon as a low level start?

    Chris

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?
After the Event
After the Event
0

Posted October 30, 2018 by Joe Gallant

You've followed all of Church Juice's tips for planning a church event. Promotion has begun, logistics have all been organized. There's a real buzz around the church and community, and people are excited about attending. So what now? How do you plan for after the event has taken place?
Maximizing Christmas Eve
Maximizing Christmas Eve
2

Posted October 18, 2018 by Ernesto Alaniz

Many churches have learned the impact of a special holiday gathering. Christmas Eve may be the easiest invite to our unsaved friends all year. Here’s some things to consider as you plan your gathering.
The Best Form of Marketing
The Best Form of Marketing
0

Posted October 16, 2018 by Bryan Haley

There are a lot of ways you could be advertising for your next outreach event. Here’s the best way you can communicate what’s happening at your church.
Sharing Church Photos Online
Sharing Church Photos Online
6

Posted October 11, 2018 by Bryan Haley

Sharing images and video of events is a great way to share stories and celebrate what's happening in your church. But that also means we need to talk about privacy, expectations, and good practices.
The Real Mission of Big Events
The Real Mission of Big Events
0

Posted October 9, 2018 by Jeanette Yates

We want our church to be missional. What if our big attractional church event is actually vital to the mission?
How to Use Social Media for Outreach Events
How to Use Social Media for Outreach Events
1

Posted October 4, 2018 by Jordan Gorveatte

Social media and the internet mean there are ways to draw people into your church’s events that are relatively easy and extremely cost-effective. As we discuss how to use social media to draw people in for these events, we’ll identify three steps: inform, compel, and invite.
Planning Your Fall Outreach: Think Follow-Up First
Planning Your Fall Outreach: Think Follow-Up First
0

Posted October 2, 2018 by Bryan Haley

We put a lot of time into our fall outreach events, bringing new families to our church. But what happens after the event is over is just as important as the lead-up to the event.