Browse
Mother’s Day Planning for Your Church

Mother’s Day Planning for Your Church

Posted April 26, 2016 by Jerod Clark

Research shows Mother’s Day is the third highest church attendance day across the U.S. While Easter and Christmas often monopolize your planning efforts, research from LifeWay suggests you need to be intentional about preparing your Mother’s Day service as well. 

The idea that Mother’s Day church attendance is so high makes sense. With the likelihood of more family members in town, many families want to honor mom by going to church as a group. Plus, the programing itself is often affirming to moms.

So, as Mother’s Day weekend approaches, here are some ideas to consider.

Share your gratefulness for moms. If research shows moms are getting more people to church, isn’t that enough of a reason to say thanks? There is an expectation that your service will include something special for mothers. Whether it is the music, message, kid’s performances or anything else, keep women in mind as you plan worship.

Acknowledge that not all women are mothers. A woman’s worth is not tied to being a mother. My wife and I don’t have kids. We have friends who can’t get pregnant or have lost children as well. If that’s the experience in my life, I’m sure it’s the case in your congregation. While it’s right to honor mothers, it’s important to bless and recognize the other women in your church too. If you don’t, you’ve alienated a sizable part of your congregation.

Realize some family relationships are difficult. The mention of a mother can bring up a range of emotions. Many will have fond, happy memories. But others might be grieving a loss, saddened over an illness or still angry because of past problems. How your church addresses these varying realities communicates a lot about what kind of community you are and how you provide guidance for healing.

Cast your vision. High attendance weekends are a perfect chance to spend a little extra time to compellingly share what you stand for as a church. Give examples of the work you’re doing. Share a story of a changed life. Show how women are an important part of your serving community. No one in your sanctuary should leave wondering why your church exists. This is especially important when you think about the visitors who find church to be unfamiliar or a place they haven’t attended in years.

Make next steps clear. Great vision leads people to take action. Make sure you’re intentional about sharing how people can get more deeply connected with your church. Mother’s Day is a prime time to kick-off a welcome class, launch a new women’s ministry initiative or make a push for ladies to serve in their congregation.

Filed under: Branding, Mission and Vision, Visitor's Perspective, Communications, Holidays

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.
A Checklist for Your Ministry’s Online Strategy in 2019
A Checklist for Your Ministry’s Online Strategy in 2019
1

Posted December 20, 2018 by Tyler Rominger

Here are some thoughts, formed into a checklist of sorts, in order to help you form your organization’s online strategy for 2019.