Browse
Mobile Websites vs. Mobile Apps: Which One Is Better?

Mobile Websites vs. Mobile Apps: Which One Is Better?

Posted May 24, 2018 by Jason Caston

There is a huge difference between an app and a website, and organizations of all size need to consider whether theirs is a "one or the other" or "both" situation. Any organization knows they need to have a mobile accessible presence, still many are unaware of which choice is the best.

To help you make the right call about your organization's needs, let's take a moment to compare a mobile website versus mobile apps.
 

The Differences

A mobile website is one that contains the entire website, and usually means that it has either been entirely redesigned for use on a mobile device or is the end result of responsive design that allows the site to automatically adjust based on the browser. Whether you are using a mobile tablet or smartphone, responsive design will know what to do to let you see the entire site.

Mobile apps, on the other hand are just that—applications. An app must be downloaded to your mobile device and then installed before it can be used. It allows a user to connect with your organization and find information.
 

The Benefits

If you are wondering if your organization needs both, let's look at the benefits. A mobile website gives potential visitors the full deal. It can feature the same content and functions as the website when accessed through a computer. However, the wise choice is to have your church website made with a responsive design.

Let’s focus on that for a second because many organizations wonder how to easily create a mobile website. The easiest way is to use a responsive design layout for your regular (desktop) website and make sure it adapts to any device. There is no reason to have a separate desktop and mobile website, and this is because when you update the desktop website, you automatically update the mobile website.

Mobile apps may have a huge array of the same features as the mobile website, but there is one major advantage: an app lives on the user's device. This means it can provide geo-targeted notifications, collect information about the user's behaviors and preferences, and mobile apps can be designed to make it amazingly easy to enjoy things like mobile payment or loyalty programs.
 

The End Call

So, should you stick with a mobile website or are mobile apps the way of the future? In reality there is one smart course of action for any organization. The answer is to be sure your website is mobile-ready with responsive design, but consider a mobile app in the near future if it’s not already in the works.

In 2016, Mobile Internet usage surpassed desktop usage for the first time in history. People are looking at websites on their mobile devices more than they do on desktop or laptop computers.

Additionally, users are using up to 30 apps per month. However, it had better be a good one because statistics also reveal that 20% of consumers drop mobile apps that do not function well, and even if they give them a second try, less than 16% go back for a third shot. So troubleshoot any mobile apps long before they are released.


Mobility is a must, and around 85% of the consumer market have indicated a preference for apps over mobile websites. It is interesting to consider where these technologies are going, but one certainty is that they are here to stay and your organization must be prepared to respond to whatever direction consumers go.

Filed under: Website, Mobile

About the Author

Jason Caston

Jason is an international speaker, author and digital media director at Daystar TV. He has authored numerous books including The iChurch Method series, Social Connections and the upcoming Digital Connections. Additionally, Caston is the spokesperson of AT&T's national #InspiredMobility campaign that highlights how we use mobile technology to enhance our spiritual and personal lives. Connect with him on Twitter and Instagram @jasoncaston.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Death by a Thousand Cuts
Death by a Thousand Cuts
2

Posted April 17, 2019 by Owen Scott

Communications ministry is an always-flowing stream of demands—on your time, energy, and heart. If you’re not careful it could kill you, not in a big show of force, but slowly over a thousand cuts. Take time to set yourself up to thrive in communications ministry.
Podcast: What to do When Your Attendance Drops at Easter
Podcast: What to do When Your Attendance Drops at Easter
0

Posted April 15, 2019 by Bryan Haley

We’re talking with a pastor of a growing church that sees their attendance drop on Easter. What do they do instead?
Clarifying Your Message
Clarifying Your Message
0

Posted April 10, 2019 by Bryan Haley

We’re all busy. What you communicate needs to be clear, concise, and compelling to be as effective as possible.
Podcast: Partnering With Your Community
Podcast: Partnering With Your Community
0

Posted April 8, 2019 by Bryan Haley

Easter is a great time to find new ways to partner with your community. Here’s the story of how one church partnered with their community for an Easter egg hunt.
We’d Love Your Feedback
We’d Love Your Feedback
0

Posted April 3, 2019 by Bryan Haley

Your feedback will help make Church Juice an even-better resource for your church.
The Ultimate List of 25 Free Stock Photo Sites for Churches
The Ultimate List of 25 Free Stock Photo Sites for Churches
4

Posted March 27, 2019 by Bryan Haley

Sometimes stock photos are needed to fill gaps or spark creativity. Here are 25 websites with completely free photos for your church.
Podcast: Knowing Who You Are
Podcast: Knowing Who You Are
0

Posted March 25, 2019 by Bryan Haley

How to pull off an excellent Easter service while being true to who you are.
Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
3

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.