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Making the Most of VBS Momentum

Making the Most of VBS Momentum

Posted June 30, 2010 by Jerod Clark

It’s vacation Bible school season. And while kids are running crazy with craft projects and juice boxes, it’s also a great chance for your church to meet folks who typically aren’t spending a lot of time in your building.

A moment from a couple of years ago at my church really stands out of how to do VBS follow up well.  My pastor nailed his sermon following a week of VBS.  He was his normal funny, relevant, theologically sound self, but this was an important sermon because of the audience.

VBS is not only for kid’s from my church, but also ones from outside of it.  For a week, parents not from our church were dropping off their kids.  And hopefully when they picked them up, they heard about how much fun they were having.

The Sunday after VBS week is an important one.  My guess is parents of kids who never went to our church probably showed up.  There were games and festivities outside for families and children sang a song they learned during the service.  Parents show up for this stuff.  That means there were probably a lot of first time quests at this service -- some believers and others that may be on the edge.

The sermon was about making God the treasure of your life.  (The VBS theme was a take on the “National Treasure” movie.  I’m not the biggest fan when churches use movie titles and themes, but I’m trying to not let that fog my judgment of the week.)  The sermon was good for me and I bet it resonated with people visiting the church as well.

This shows that there is importance in making sure the message inside the church matches the marketing.  My church promoted this event, but didn’t stop there.  They made sure there was a chance to engage families.  It’s important to take advantage of having a new crowd.  What if this sermon was so so or didn’t tie in to the VBS curriculum?  What if our senior pastor and worship leader where on summer vacation? Would it have been a lost opportunity?

Beyond the sermon, the church also hosted one of its lunch with the staff events.  This is where people can come to learn more about the church ask any question and get a free lunch.  It seems like good scheduling to have this event on that Sunday as well.

How about you?  Any stories, good or bad, about VBS follow-up?

Filed under: Communications, Worship Service, Marketing, Outreach Projects/Events

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

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Comments (1)

  • Kelly Van Engen
    11:00 AM
    Thu, Nov 4, 2010

    This is a really old post, but I didn’t come across it until now. 
    One thing our church does is they send out birthday cards to all the kids that attended with a hand written message inside relating to the program from that summer.  I think that’s a very down to earth, caring way to reach out to those families through out the year.

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