Browse
Level Ground is The Juicys Communications Church of the Year (Smaller) Runner Up

Level Ground is The Juicys Communications Church of the Year (Smaller) Runner Up

Posted September 14, 2011 by Jerod Clark

(The Juicys are a way to recognize and reward those churches who’ve worked to improve their church communications in some way during the last year and includes giving them a grant to jump start their next project.  We hadn’t expected to give any runner-up awards for the Juicys, but the smaller church division for Communications Church of the Year had so many entries we wanted to highlight more than one church.  So here we go.)

No one usually likes annual meetings.  They’re required by most church by-laws yet they’re a pain to plan and can be boring to sit through.  That was the typical challenge faced by Level Ground Mennonite Church in Abbotsford, British Columbia.

“We had found in the past that evening meetings had low attendance and could often drag on and on with report after report,” says Worship and Creative Arts Pastor Dan Loewen.  “We felt this didn't really get people excited about our church and what we had done in the last year so we came up with a way to make it more engaging.”

In order to do that, Level Ground, a church of around 225 people, decided to tell the stories of the past year through video.  Sure, there will be a few reports given by someone standing up front, but that would be accompanied by videos featuring various ministries.  They wanted to make sure there was a good mix of video, talking, worship, prayer, voting and humor.  And to boost attendance, the replaced a Sunday morning service with the meeting to make it a vision weekend.  As one of our judges said, “Love the time of the meeting; that’s meeting people where they’re at.”

“I would say this project was a success,” says Loewen.  “Most of the time church meetings attendance is about half of the congregation and people just want the meeting to be over.  We found this format worked great, we had full attendance and people were engaged and informed about what our church is passionate about and the ministries we are doing.”

Beyond the videos, Level Ground compiled the entire individual written reports into one intentionally designed PDF.   (Check it out here or watch the video below.) 

Deciding to do the annual meeting this way was a lot of work.  It took time to gather video, edit and design the actual PDF report.  Despite the time, doing something like this just seems to be a part of the church’s DNA.

“It's a shame to have a great message that people don't hear because it's either presented poorly or inaccessible,” explain Loewen.  “Our communication strategy is to give our message the best chance possible by putting it in a creative format, and making it easy for people to get a hold of.  We want to continue to use video as a tool to communicate our message and by using tools like Facebook, YouTube, and our website we hope to make that message as accessible as possible.”

Up next for Level Ground: incorporating more video into other aspects of their church.  Planning is already underway for a possible Christmas video as part of their Advent series.  Another one of our judges said he’d look forward to that.  “Happy to hear of a church using technology to engage more of the congregation in ministry.  Showcasing the creativity of the staff will likely be contagious for the community!” 

As the runner up, Level Ground will get a smaller $250 Juicys grant to help them advance their video work.

Filed under: Church Juice, The Juicys, Communications, Annual Reports

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Snappy Solutions
Snappy Solutions
1

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.
Go Live or Go Home: Streaming Strategy for Small Churches
Go Live or Go Home: Streaming Strategy for Small Churches
1

Posted December 27, 2018 by Matthew Hooper

Thanks to Youtube, Facebook Live, and the advent of affordable smartphones, anyone can get in on the online church game. Here are some questions to work through to set up a winning strategy with taking your church live.
A Checklist for Your Ministry’s Online Strategy in 2019
A Checklist for Your Ministry’s Online Strategy in 2019
1

Posted December 20, 2018 by Tyler Rominger

Here are some thoughts, formed into a checklist of sorts, in order to help you form your organization’s online strategy for 2019.