Browse
Justin Wise: Mastering Social Media [Echo 2013 Notes]

Justin Wise: Mastering Social Media [Echo 2013 Notes]

Posted July 25, 2013 by Jerod Clark

Justin Wise is a digital communications expert focused on helping people think differently about their online communication efforts.  He is a founding partner of SOME Company, a social marketing agency.

(This session is a part two.  Tim Schraeder led the first session and our friend Josh Burns took notes if you're interested.)

Social media success is not…

  • Measuring retweets.  It’s part of the equation, but not the end game.
  • Measuring how much engagement you get.  It’s easy to measure, but it doesn’t always tell us much.

Justin’s Think Digital Methodology (Bottom up pyramid)

  • Your Big Idea –> Content Strategy –> Email Strategy –> Social Strategy
    • Your big idea is what gets you up in the morning.  For a church it’s not just “spreading the gospel.”  It needs to be more specific for your local context.   Base of the pyramid.
    • Content strategy is your big idea in online content.
    • Email strategy is driving people to desired outcomes of big idea.  It’s the number one way to get people to do what you want them to do. 
    • Social media strategy is the way to connect with people who share your big idea and a byproduct of the other steps.   Social media is not where you start.  It’s the small tip of the pyramid.

The goal of any social media strategy is to build a bigger online audience and influence them to take action.

Social Media Marketing Cycle: Awareness – Engagement – Commit – Evangelism (it’s circular)

  • Awareness
    • Numbers matter.  Geography doesn’t.  Your church can build your tribe with people around the world.
  • Engagement
    • How do you engage?  Create better stuff.  More compelling content.  You do that by knowing your audience and what they want.  Fishing analogy…we throw out bait our fish won’t eat.
    • Take a reader survey.  How did you find us?  What do you like most about what we do? How do you follow us? Anything else you want to tell us?  You need to know your audience. 
    • Justin’s weekly schedule (all based on audience research): 3 blog posts, 84 tweets, 30-minute podcast and 2 eblasts
    • Sunday morning is your church content factory. 
    • Your pastor will know what resonates well with your congregation.  Use that to build content.
    • Content piece = a relational contact point
    • Each contact point = an opportunity for trust (inconsistency kills trust)
    • Social media effectiveness starts with trust, trust build loyalty, loyalty build results.
  • Commit
    • Provide opportunities for your community to commit to doing something.
    • Your call to action = what’s in it for me the reader
    • People are selfish.  They want something out of it.
  • Evangelism
    • People will become raving fans.  People will start raising awareness for you.

Filed under: Church Juice, Conferences, Echo 2013, Social Media

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Wanted: Church Communications Guru
Wanted: Church Communications Guru
0

Posted June 9, 2017 by Robin Basselin

10 Ways to Intentionally Thank Your Church Volunteers
10 Ways to Intentionally Thank Your Church Volunteers
0

Posted April 21, 2017 by Lauren Hunter

It is essential to take the time to thank your volunteers! They help you further your church's mission, vision, and values. So what are some good ways to thank your volunteers? We're here to help!
Our Next Step Forward
Our Next Step Forward
0

Posted February 27, 2017 by Robin Basselin

We want to bring you expert answers on a wider array of church communications questions! We'd like your help driving the topics we tackle here at Church Juice. Take this brief survey to help us understand better how we can help you further energize your church communications!
Taking on PowerPoint
Taking on PowerPoint
3

Posted January 9, 2017 by Kaitlin Lubben

Whether you are a member or a visitor when slides are off in a church service, you notice and it is distracting. Wouldn't it be awesome if churches could avoid this? Whether you are experienced with slides, or you are training volunteers, we want to offer you some tips to consider when using PowerPoint slides.
4 Practical Questions for Crafting Effective Outreach Messaging
4 Practical Questions for Crafting Effective Outreach Messaging
0

Posted November 21, 2016 by Chris Hunt

If your church is anything like mine, its mission statement probably includes something about being a “soul winning and disciple making” church. It probably says something about putting “practical feet to the gospel” to impact your community. The question is, how do you translate that into effective outreach messaging?
Transitions + Thanks
Transitions + Thanks
4

Posted August 24, 2016 by Jerod Clark

Changes are coming to Church Juice. Read more about staff transitions, the future of The Juicys and some parting thoughts from Jerod.
The Good and Bad of Stock Photography
The Good and Bad of Stock Photography
5

Posted July 28, 2016 by Jerod Clark

Using stock images is a part of everyday life for designers. This post isn’t about saying “yes” or “no” to using stock photography. Instead, we want to help you think through why you’re using stock images and when you ought to avoid it.
Pokémon Go and Your Church: Finding the Rational Response
Pokémon Go and Your Church: Finding the Rational Response
1

Posted July 12, 2016 by Jerod Clark

It’s good to be aware of Pokémon Go and its impact on your church. It's also smart to keep the bigger picture in mind when deciding how to respond to the new game.
Navigating Facebook News Feed Changes
Navigating Facebook News Feed Changes
0

Posted July 7, 2016 by Jerod Clark

A change to the Facebook News Feed algorithm is putting posts from friends and family before those from brands. That doesn’t mean your church should give up. We have five tips for surviving this change.
Communications Project Checklist
Communications Project Checklist
1

Posted June 28, 2016 by Jerod Clark

Having strategic focus will make the process of creating church communications easier while helping you create a more meaningful message.