Browse
How to Post a Sermon Online and Reach an Audience

How to Post a Sermon Online and Reach an Audience

Posted May 3, 2018 by Jason Caston

Many churches face the challenge of using the Internet to help spread their message, not to mention the struggle of how to embrace technology as a whole. "How do we reach an audience outside of the sanctuary?" is a very common question posed by those in ministry. One of the most common ways to utilize the Internet better is to post the weekly messages online. By posting sermons online, this gives people an initial way to connect with the ministry. Here are some of the most common ways churches have been succeeding in putting their messages online:
 

Live streaming

Services like LiveStream.com, YouTube.com, Facebook.com and other similar services make it amazingly easy to live stream sermons.The point is that you make it easier for people at home—whether from not being in service, or those who are not a part of your church—to stay connected.

Whatever option you use to live stream your service, remember that it has recording capability (more on that in a moment). To do this, however, means you would need a very fast and reliable Internet connection (it is recommended that upload and download feeds have at least 20MB in both directions, if not more) and the equipment (camera, lighting, sound gear, etc.) that will ensure your streams are high quality and accessible.
 

Video files

Once you have your live stream or sermon recorded and downloaded, you can then have an audio/video expert convert that MP4 (video) file to MP3 (audio). Having an audio file allows you to then take those files (audio and video) and place them on additional platforms like podcasts and Facebook and YouTube if you didn’t live stream to those services originally.

ProTip: Take recordings you have made of full sermons or other content, and build a robust YouTube library of them. Why? YouTube has an enormous audience, and it uses a search engine that can bring up your videos whenever someone types in the relevant tags or keywords. Be aware that music is not always a good idea because of copyright issues. It might be best to avoid music in any online messages to avoid problems.
 

Podcasts

When you have MP3 files you have the basis for a podcast. If you don't know about podcasts, they are hugely popular (similar to radio shows) and easy to create. Once you have your podcast set up connect that new podcast to Google Play and iTunes, where people go to find and subscribe to podcasts. People can follow what your church is doing and share podcasts with others. Sites for setting up a Podcast include Soundcloud.com and Podbean.com.
 

Social Media

Sharing video or audio clips to social media enables people to not only see and experience that snippet, but they can also share them with others. This helps your church reach your main audience (the congregation), but also a potentially broader audience, too.
 

Blog

If your church has a good writer willing to help, they can condense the pastor's message into a blog for posting. Using the right keywords and text, they can also embed the links to the video and audio files, and help spread the word. Even the blog can be shared on social media! Sites that you can post your blog on include Medium.com, Facebook Notes, and Linkedin.
 

Website

Your website can be a great place to store your past sermons. When you share the blog articles, video, or audio files, having them hosted on your website means that you’re always pointing potential traffic back to your website. That allows people to hear more of what they were expecting, but also gives them the opportunity to then learn more about your church.

 

Put your message out there in as many ways as possible. People look for information in so many ways, so it is important that you hit all of the major sites and spots so your audience finds you and can then continue to tune in and hear what you are saying and doing.

 

Filed under: Communications, Videos, Social Media, Website, Blogging

About the Author

Jason Caston

Jason is an international speaker, author and digital media director at Daystar TV. He has authored numerous books including The iChurch Method series, Social Connections and the upcoming Digital Connections. Additionally, Caston is the spokesperson of AT&T's national #InspiredMobility campaign that highlights how we use mobile technology to enhance our spiritual and personal lives. Connect with him on Twitter and Instagram @jasoncaston.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Death by a Thousand Cuts
Death by a Thousand Cuts
2

Posted April 17, 2019 by Owen Scott

Communications ministry is an always-flowing stream of demands—on your time, energy, and heart. If you’re not careful it could kill you, not in a big show of force, but slowly over a thousand cuts. Take time to set yourself up to thrive in communications ministry.
Podcast: What to do When Your Attendance Drops at Easter
Podcast: What to do When Your Attendance Drops at Easter
0

Posted April 15, 2019 by Bryan Haley

We’re talking with a pastor of a growing church that sees their attendance drop on Easter. What do they do instead?
Clarifying Your Message
Clarifying Your Message
0

Posted April 10, 2019 by Bryan Haley

We’re all busy. What you communicate needs to be clear, concise, and compelling to be as effective as possible.
Podcast: Partnering With Your Community
Podcast: Partnering With Your Community
0

Posted April 8, 2019 by Bryan Haley

Easter is a great time to find new ways to partner with your community. Here’s the story of how one church partnered with their community for an Easter egg hunt.
We’d Love Your Feedback
We’d Love Your Feedback
0

Posted April 3, 2019 by Bryan Haley

Your feedback will help make Church Juice an even-better resource for your church.
The Ultimate List of 25 Free Stock Photo Sites for Churches
The Ultimate List of 25 Free Stock Photo Sites for Churches
4

Posted March 27, 2019 by Bryan Haley

Sometimes stock photos are needed to fill gaps or spark creativity. Here are 25 websites with completely free photos for your church.
Podcast: Knowing Who You Are
Podcast: Knowing Who You Are
0

Posted March 25, 2019 by Bryan Haley

How to pull off an excellent Easter service while being true to who you are.
Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
3

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.