Words like marketing sometimes turnoff pastors, elders, and board members. Isn’t marketing a business term? What does marketing have to do with church? Marketing is not a bad word. Marketing is about making a straight path so that your ministry happens.
As church communicators, our work is out in the open: we write web copy, bulletin announcements, social media posts, and mass emails. Every once in a while, we make a mistake. Mistakes are inevitable; how we deal with them isn't.
Having a communications tool for your staff is essential because collaborating without a system, process, or tool is complicated and inefficient. Before choosing a tool, ask yourself (and your team) these questions.