Browse
Google+ for Churches

Google+ for Churches

Posted November 8, 2011 by Jerod Clark

As promised, Google has finally made an official way for businesses and organizations to sign up for their own Google+ page.  If I’m to be completely honest, I’m still not the biggest fan of G+.  My experience, based on my personal account, is that a lot of people signed up, realized it (generally) wasn’t much different than Facebook and have been inactive ever since.  Right now, Facebook is still king. 

That said, it may be something you’re interested in using for your church.  Like any new communications tool, it’s always good to evaluate if it’s the right thing to use to reach a specific goal.  Since Google+ may be right for you, I wanted to share some basics of getting started and a few things to think about when diving into the G+ circles.

Setting Up A Church Page

It’s fairly simple.  Log in to your personal Google+ account.  Look at the bottom of the right hand column and you’ll see a link called “Create a Google+ page.”

Next, select the “Business, Institution or Organization” tab and fill in the basic information Google asks for.

That’s it.  Easy enough.  Once you create the page, then you can fill in some of the basic information about your church, promote it to your friends and start sharing.

No Multiple Admin Feature

One of the nicer Facebook features for organizational pages is letting multiple people have administrative access to the page.  It’s good because it lets multiple people handle updating.  It also gives you some security of not being locked out of your account if there’s just one admin who decides to leave the church or not update the page any longer. 

I’m guessing this is a feature that will eventually come to Google+.  There’s even some language Google uses that implies it will happen.  But right now, it doesn’t exist.

No Custom URLs

After 25 people like your Facebook page, you can get a custom URL like, shameless plug number one, facebook.com/churchjuice.  That makes it easier to promote.  For Google+, your web address includes a long number that identifies you.  There is no short, catchy custom URL. One way to get around that is to use an independent URL shortener like gplus.to.  While it’s not officially affiliated with Google, you can put in that identification number Google gives you and it will create a custom URL like, shameless plug number two, gplus.to/churchjuice.

Google+ Could Help SEO

It’s always a challenge to get your organization to show up higher in Google searches. It’s assumed Google has made G+ pages search friendly and will show up higher than Facebook pages.  Showing how important G+ is to Google, they’ve already changed what “+” means in searching.  It used to be a modifier (as in “church” + “communications”).  Now, it’s tied more directly to Google+.  If anyone searches an organization and puts a “+” before it, the organization’s Google+ page—and its tagline—will be the first result.

So there are some initial thoughts on the new business pages for Google+.  Anything you’ve experienced so far?

Filed under: Social Media, Google+

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (2)

  • Josh Burns
    7:37 PM
    Tue, Nov 8, 2011

    I completely agree, you must evaluate if it is worth putting in time and effort for your church. One feature that I think could be killer for churches is the “Hangout” feature. Just think about starting impromptu video hangouts for your community.

    Good stuff!

    I wrote about this same thing yesterday - http://joshburns.net/blog/?p=1117

  • John Mather
    1:32 PM
    Mon, Dec 26, 2011

    I went to Harvest Bible Chapels 10 am service on December 25, 2011. They started off with some beautiful songs by a woman who had a great opera voice. The next thing disturbed me. They showed a video of Christ birth with small children playing the parts. It appeared that the video was pulled off of you.tube? The video described the events leading to Christ birth and the account of His birth. Everything shown was from the scriptures, what did not sit right with me was what the video created in the audience. It turned the most sacred event of the scriptures into a humorous, to almost non-reverent event. I was appalled by the video. This event should not have even been shown to be comical.

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

5 Things We Do That Fail at Welcoming a Guest Back to Our Church
5 Things We Do That Fail at Welcoming a Guest Back to Our Church
0

Posted September 24, 2018 by Jonathan Malm

There are five main things most churches assume they need to do to get guests to return. They seem like the right ideas, but there’s often one thing missing.
5 Ways to Follow-Up Digitally
5 Ways to Follow-Up Digitally
0

Posted September 18, 2018 by Owen Scott

We work hard to follow up after major holidays in person, but it's a struggle to follow up digitally. Here are five strategies you can use to follow up with people who have engaged with you digitally.
What to Expect When You’re Expecting (To Visit a Church)
What to Expect When You’re Expecting (To Visit a Church)
0

Posted September 13, 2018 by Dave Hartwell

Sometimes the best way to understand our own church context is to see how things are done in another. This article describes how I went about creating a rubric for one of my most beneficial tasks as a church communicator: visiting other churches.
Here’s How to Get More Guests to Turn in the Connection Card
Here’s How to Get More Guests to Turn in the Connection Card
1

Posted September 11, 2018 by Bryan Haley

A lot of churches struggle with getting guests to turn in their connection card (or whatever it’s called at your church). Here’s why people aren’t giving you their information, and how to remedy the issue.
Your Website is Your First Impression
Your Website is Your First Impression
1

Posted September 6, 2018 by Owen Scott

Your website is your first point of contact with first time guests. Just like your church building, you need to think about the first impression your church website is making to newcomers.
Is Your Church Guest-Friendly?
Is Your Church Guest-Friendly?
3

Posted September 4, 2018 by Bryan Haley

Lots of visitors never return to a church because well meaning church “welcome” processes make them feel uncomfortable. Here are some things we can all do to help ensure our church’s are guest-friendly.
Low Hanging Fruit
Low Hanging Fruit
0

Posted August 30, 2018 by Bryan Haley

Fall is a great time to harvest some low-hanging fruit and make easy improvements in your church’s communication.
6 Proven Ways to Improve Your Church Communications
6 Proven Ways to Improve Your Church Communications
0

Posted August 28, 2018 by Jesse Wisnewski

Crafting clear messages is one of the most critical tasks of the church. Connecting the gospel of Jesus Christ and the Bible to the Average Joe sitting in the pew or living in your community is of eternal importance.
What Younger Generations Want the Church to Know About Social Media
What Younger Generations Want the Church to Know About Social Media
1

Posted August 23, 2018 by Jordan Gorveatte

Here are a few tips from a Generation Z-er on how your church can do stress-free social media well.
How To Write Terrible Church Emails in 7 Steps
How To Write Terrible Church Emails in 7 Steps
2

Posted August 21, 2018 by Joel Schaap

Let's talk about 7 ways you can write terrible church emails. Or, better yet, 7 things to avoid if you want to better communicate with your people.