Browse
Getting Started with Twitter

Getting Started with Twitter

Posted March 12, 2013 by Jerod Clark

Twitter may not be the biggest social media platform, but it’s growing.  Its short-form, 140-character style of posting makes it a unique arena to quickly communicate with your followers.  If your church is thinking about tweeting, here are a few things to consider as you get started.

Set realistic expectations.  Before using any communications tool, it’s always important to ask if it helps you reach a specific goal.  If it doesn’t, don’t do it.  Chasing a new technology doesn’t necessarily expand your ministry.

The biggest misconception about Twitter is that it’s where all the young people hangout.  That may not be true depending on how you define young.  While the 18-24 year old bracket did have the highest amount of growth in 2012, it’s still the smallest age group.  Nearly half of Twitter users are between the ages of 25 and 44. 

Learn the lingo.  Twitter has its own language of sorts.  It’s not that hard once you figure it out.  Twitter has a great glossary online.  Click here to see it.

Set up an account.   This goes beyond creating a username and password.  That’s the easy part.  Add a profile picture, create a cover photo and pick a background. Also, fill in your profile information.  As people start to find you on Twitter you want to look like you’re a real account.  The same is true as you start to follow people and become active on Twitter.  Users are skeptical of accounts that still have default icons.

Scope the scene.   Now that you’re all set up and ready to go, start watching and following other organizations and people you know or align with.  See what they’re posting.  Get a feel for how Twitter works.  Gain ideas for how you want to manage your account.

Find a need you can fill.  Once you have a better feel for the space you’re working in, think of ways you can be a valuable resource to people.  What can you post to fill a need your followers or other potential followers have?  What problem can you solve?  What’s the best service you can provide?

Commit to long term tweeting.  The most frustrating part of launching a social media account is the lack of followers and interaction you get in the beginning.  You’re working hard and posting smart things, yet the audience isn’t growing as fast as you want.  The easy move is to quit.  The right move is to stick with it.  If you’re providing good content on a regular basis, your audience and impact will grow.   

Interact.  If you see an interesting tweet, start a conversation with that person.  Did someone retweet you?  Thank them for doing it.  Social media is meant to be conversational.  When you’re interacting you’re showing there’s a real person behind your church account and it communicates you’re committed to Twitter. 

How about you?  What’s the best piece of advice you have for a church starting to use Twitter?

Filed under: Social Media, Twitter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Wanted: Church Communications Guru
Wanted: Church Communications Guru
0

Posted June 9, 2017 by Robin Basselin

10 Ways to Intentionally Thank Your Church Volunteers
10 Ways to Intentionally Thank Your Church Volunteers
0

Posted April 21, 2017 by Lauren Hunter

It is essential to take the time to thank your volunteers! They help you further your church's mission, vision, and values. So what are some good ways to thank your volunteers? We're here to help!
Our Next Step Forward
Our Next Step Forward
0

Posted February 27, 2017 by Robin Basselin

We want to bring you expert answers on a wider array of church communications questions! We'd like your help driving the topics we tackle here at Church Juice. Take this brief survey to help us understand better how we can help you further energize your church communications!
Taking on PowerPoint
Taking on PowerPoint
3

Posted January 9, 2017 by Kaitlin Lubben

Whether you are a member or a visitor when slides are off in a church service, you notice and it is distracting. Wouldn't it be awesome if churches could avoid this? Whether you are experienced with slides, or you are training volunteers, we want to offer you some tips to consider when using PowerPoint slides.
4 Practical Questions for Crafting Effective Outreach Messaging
4 Practical Questions for Crafting Effective Outreach Messaging
0

Posted November 21, 2016 by Chris Hunt

If your church is anything like mine, its mission statement probably includes something about being a “soul winning and disciple making” church. It probably says something about putting “practical feet to the gospel” to impact your community. The question is, how do you translate that into effective outreach messaging?
Transitions + Thanks
Transitions + Thanks
4

Posted August 24, 2016 by Jerod Clark

Changes are coming to Church Juice. Read more about staff transitions, the future of The Juicys and some parting thoughts from Jerod.
The Good and Bad of Stock Photography
The Good and Bad of Stock Photography
5

Posted July 28, 2016 by Jerod Clark

Using stock images is a part of everyday life for designers. This post isn’t about saying “yes” or “no” to using stock photography. Instead, we want to help you think through why you’re using stock images and when you ought to avoid it.
Pokémon Go and Your Church: Finding the Rational Response
Pokémon Go and Your Church: Finding the Rational Response
1

Posted July 12, 2016 by Jerod Clark

It’s good to be aware of Pokémon Go and its impact on your church. It's also smart to keep the bigger picture in mind when deciding how to respond to the new game.
Navigating Facebook News Feed Changes
Navigating Facebook News Feed Changes
0

Posted July 7, 2016 by Jerod Clark

A change to the Facebook News Feed algorithm is putting posts from friends and family before those from brands. That doesn’t mean your church should give up. We have five tips for surviving this change.
Communications Project Checklist
Communications Project Checklist
1

Posted June 28, 2016 by Jerod Clark

Having strategic focus will make the process of creating church communications easier while helping you create a more meaningful message.