Browse
Fairborn UMC is a Juicys Winner - Social Media Strategy

Fairborn UMC is a Juicys Winner - Social Media Strategy

Posted November 16, 2015 by Jerod Clark

(The Juicys are a way to recognize and reward those churches who’ve worked to improve their church communications during the last year.  It includes giving them a grant to jump start their next project. To see past winners, click here.)

 

The Project: Social Media Strategy

Like many churches, Fairborn United Methodist Church, a congregation of around 225 people in Ohio, was chugging along with their social media efforts. They were getting good interaction, but some aspects were missing. Without focus and intentionality, the church had to answer a basic question, “Why should our church do social media?”

Associate Pastor Rev. Dr. Meghan Howard says the answer became clear.

“There are people we are connected with on a daily basis who still do not know Jesus - and social media is the perfect opportunity to share Jesus with them,” she says. “We determined this was the right communications strategy because we realized social media wasn't a trend and therefore wasn't going anywhere. We knew there was more to social media than just random posts - it required an intentional focus and strategy.”

 

The Process

As leaders at Fairborn UMC became more focused on social media, several strategies became key to increasing interaction.

  • Those attending worship are encouraged to tweet or post images, memorable moments, quotes, funny moments or anything that helped them engage in worship.
  • On most Sundays, Fairborn UMC provides a "tweet-able or post-able" phrase that sums up the sermon. They also make a point to tell people to actually post that phrase. 
  • At least once every sermon series, the church does a Q&A at the end of a message where the pastor will answer questions submitted on social media from the congregation. They also encourage those watching online to tweet/post questions.
  • The church created a 28-day content calendar to streamline communications into an intentional and focused manner rather than just posting/tweeting on a whim each day.
  • On a regular basis, Fairborn UMC uses analytics tools, along with A/B testing, to measure how successful various types of posts are in reaching people.

While Meghan would tell other churches that implementing a strategy like this takes time, she says the results are worth it.

“We saw more people become connected with the church,” according to Meghan. “We saw an increase in church attenders sharing stories from worship and/or their faith. Engagement levels with the church social media sites increased. An entire new audience was reached within the Fairborn community on Twitter. People began reaching out through social media for information, prayer requests and resources. Our live streaming on Sunday mornings started to impact more people in other areas of the country and world. We saw lives touched by posts.”

Fairborn UMC on Facebook and Twitter

What We Liked

Great communication takes intentional planning and this entry from Fairborn UMC is proof. The church developed a plan, made adjustments while reviewing analytics and found a way to make it easier for congregants to share their church with their friends. It’s a great model for a church of any size.

 

Up Next

Fairborn UMC wants to add an app to their digital communication toolkit. Meghan believes the app is key to growing engagement with the congregation and the community. It will feature incentives that reward people with points and badges as they attend church, get involved with community outreach, attend community events, donate items and more. The church is learning from popular incentive-based apps like FitBit and Nike+.

“The more you do something, the more a habit is likely to be created,” explains Meghan. “Therefore if we can help others start to create healthy Godly habits through the use of our app, the Kingdom and their spiritual lives benefit.”

Filed under: Church Juice, The Juicys, Social Media

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?
After the Event
After the Event
0

Posted October 30, 2018 by Joe Gallant

You've followed all of Church Juice's tips for planning a church event. Promotion has begun, logistics have all been organized. There's a real buzz around the church and community, and people are excited about attending. So what now? How do you plan for after the event has taken place?