Browse
Fairborn UMC is a Juicys Winner - Social Media Strategy

Fairborn UMC is a Juicys Winner - Social Media Strategy

Posted November 16, 2015 by Jerod Clark

(The Juicys are a way to recognize and reward those churches who’ve worked to improve their church communications during the last year.  It includes giving them a grant to jump start their next project. To see past winners, click here.)

 

The Project: Social Media Strategy

Like many churches, Fairborn United Methodist Church, a congregation of around 225 people in Ohio, was chugging along with their social media efforts. They were getting good interaction, but some aspects were missing. Without focus and intentionality, the church had to answer a basic question, “Why should our church do social media?”

Associate Pastor Rev. Dr. Meghan Howard says the answer became clear.

“There are people we are connected with on a daily basis who still do not know Jesus - and social media is the perfect opportunity to share Jesus with them,” she says. “We determined this was the right communications strategy because we realized social media wasn't a trend and therefore wasn't going anywhere. We knew there was more to social media than just random posts - it required an intentional focus and strategy.”

 

The Process

As leaders at Fairborn UMC became more focused on social media, several strategies became key to increasing interaction.

  • Those attending worship are encouraged to tweet or post images, memorable moments, quotes, funny moments or anything that helped them engage in worship.
  • On most Sundays, Fairborn UMC provides a "tweet-able or post-able" phrase that sums up the sermon. They also make a point to tell people to actually post that phrase. 
  • At least once every sermon series, the church does a Q&A at the end of a message where the pastor will answer questions submitted on social media from the congregation. They also encourage those watching online to tweet/post questions.
  • The church created a 28-day content calendar to streamline communications into an intentional and focused manner rather than just posting/tweeting on a whim each day.
  • On a regular basis, Fairborn UMC uses analytics tools, along with A/B testing, to measure how successful various types of posts are in reaching people.

While Meghan would tell other churches that implementing a strategy like this takes time, she says the results are worth it.

“We saw more people become connected with the church,” according to Meghan. “We saw an increase in church attenders sharing stories from worship and/or their faith. Engagement levels with the church social media sites increased. An entire new audience was reached within the Fairborn community on Twitter. People began reaching out through social media for information, prayer requests and resources. Our live streaming on Sunday mornings started to impact more people in other areas of the country and world. We saw lives touched by posts.”

Fairborn UMC on Facebook and Twitter

What We Liked

Great communication takes intentional planning and this entry from Fairborn UMC is proof. The church developed a plan, made adjustments while reviewing analytics and found a way to make it easier for congregants to share their church with their friends. It’s a great model for a church of any size.

 

Up Next

Fairborn UMC wants to add an app to their digital communication toolkit. Meghan believes the app is key to growing engagement with the congregation and the community. It will feature incentives that reward people with points and badges as they attend church, get involved with community outreach, attend community events, donate items and more. The church is learning from popular incentive-based apps like FitBit and Nike+.

“The more you do something, the more a habit is likely to be created,” explains Meghan. “Therefore if we can help others start to create healthy Godly habits through the use of our app, the Kingdom and their spiritual lives benefit.”

Filed under: Church Juice, The Juicys, Social Media

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
2

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.
Podcast: Easter Branding
Podcast: Easter Branding
0

Posted March 11, 2019 by Bryan Haley

How to create a brand for Easter that is consistent with your church branding and meets the needs of your audience.
5 Places to Listen For Better Leadership
5 Places to Listen For Better Leadership
1

Posted March 6, 2019 by Robert Carnes

Most leaders know how to talk, but don’t fully appreciate the value of listening. Here are five places church marketers can listen to become better leaders.
Podcast: Why Easter?
Podcast: Why Easter?
0

Posted March 4, 2019 by Bryan Haley

An overview of the Easter season, and why churches put so much energy and attention into Easter services.
The 4 Essential Social Media Questions
The 4 Essential Social Media Questions
0

Posted February 27, 2019 by Joel Schaap

Many churches struggle when it comes to social media, but they have everything they need to fix the problem.
How to Utilize Facebook Groups
How to Utilize Facebook Groups
0

Posted February 25, 2019 by Bryan Haley

Groups on Facebook allow people to be a part of an online community that they’re interested in. Your church can use Facebook groups as a way to communicate to your congregation and be actively engaged in the broader community.
What’s Your Platform? Finding the Right Social Media
What’s Your Platform? Finding the Right Social Media
0

Posted February 20, 2019 by Kristen Eleveld

How do you decide which social media platform your church should use? Let’s take a look at what makes each of the most popular platforms unique.
Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.
Snappy Solutions
Snappy Solutions
2

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.