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Elmbrook Church is a Juicys Winner

Elmbrook Church is a Juicys Winner

Posted November 5, 2013 by Jerod Clark

(The Juicys are a way to recognize and reward churches who’ve worked to improve their church communications during the last year.  It includes giving them a grant to jump-start their next project.  This week we'll be announcing the 2013 winners.  There are five in total.  Two are larger churches and three are smaller churches.)

Elmbrook Church, a congregation of 5,500 in Brookfield, WI, would say they’ve always had a strong communication.  The look was professional, but over the years, the strategy itself started to fray.

“With the singular goal to reduce communication clutter, I worked with several pastors and senior leadership to develop a decision-making matrix designating criteria for high-emphasis, medium-emphasis and low-emphasis exposure,” explains Director of Communication Karen Kubiak. “I sought buy-in from the senior pastor, and then collaborated with our lead team of pastors to create a document we all were invested in. The matrix has been a big win for the communication team.”

The matrix, which is downloadable here, asks questions to determine how impactful an event or program might be.  How many people will it reach? Is it geared towards visitors? Does it match what is being taught Sunday mornings? That helps determines how an event might be promoted. Additionally the guide lists all of the communication stream options and gives examples of where something might be promoted.

“A communication matrix doesn’t sound like a glamorous project,” noted one of our judges. “But it’s an area that’s neglected too often. Churches need to be intentional about their communication priorities. Plus a system like this is scalable for a church of any size regardless of how many communication avenues they have.”

Beyond the matrix, Elmbrook also replaced outdated folded brochures with a new catalog. The improvements didn’t stop there either. Elmbook also launched a new website to take the place of one that was patched together without a focus on visitors.

(Click here to download the catalog.)

“The new website reflects a user-first philosophy (founded on Ephesians 2:4-5), with a focus on connecting site visitors with the information they are seeking, in as few clicks as possible,” says Kubiak.

Up next for Elmbrook is looking to develop an app and find other technologies to further reduce communication clutter.

Filed under: Communications, Newsletters/Magazines, Website

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

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Comments (5)

  • Ryan Stafford
    2:53 PM
    Mon, Feb 1, 2016

    I couldn’t download the matrix. Is the link broken or does the file no longer exist?

  • Ryan Stafford
    2:54 PM
    Mon, Feb 1, 2016

    The link to the catalog doesn’t work either…

  • Rachelle
    9:36 PM
    Wed, Feb 17, 2016

    Hi guys, links don’t appear to be working at the moment!

  • Darren
    9:56 AM
    Wed, Jun 29, 2016

    I couldn’t get the matrix or catalog to open either :(

  • Jerod Clark
    9:59 AM
    Wed, Jun 29, 2016

    I just updates the links, so they should be working now. Sorry for the issues.

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