Browse
Fine-Tuning Your Easter Planning

Fine-Tuning Your Easter Planning

Posted February 17, 2016 by Jerod Clark

You don’t need (or probably want) me to remind you that Easter is quickly approaching.  But it is.  As you’re fine-tuning your plans, I want to offer a few ideas for how you can make sure your work ends up benefiting the most people possible. 

Remember the difference in mood.  Good Friday is somber and Easter Sunday is joyous.  It’s death and resurrection.  Something feels out of place when Sunday morning is a downer or vice versa.  Be mindful of people’s expectations.  They remember Easter morning as uplifting.  It’s likely why visitors who haven’t been to church in awhile will come through your front door on Easter. 

Share your Easter plans.  If you want people in your congregation to invite their friends, give some examples of what the Easter experience will be like at your church.  Leaving the congregation completely in the dark creates a barrier. No one wants to invite their friends to a service only for it to be something different than what they expected.  Yes, you can keep part of it a surprise.  But let people know the theme, style and anything outside of what happens on a normal Sunday.

Equip your attenders to share those plans.  It can be intimidating for many to talk with friends or co-workers about church. Give people some conversation starters. Equip them with language that fits the vision of what Easter means and how it will be expressed in your services.  Some churches use physical invite tools ranging from postcards to Easter lilies.  Whatever you decide to do, just make sure you have a strategy for helping your congregation make Easter conversations with their friends less awkward and more impactful.

Talk with your volunteers. We should be doing this every week, but Easter is an important time to fill in volunteers, greeters and ushers on what’s going on at the church this Sunday and beyond.  They should be ready to answer questions people might have and show people where they need to go. Plus it’s a great time to remind volunteers how important it is to be welcoming and friendly since there will be more visitors in the building.

Be intentional about follow-up.  It’s all about momentum.  A lot of work goes into the planning and execution of Easter services.  It’s natural to want to take a break when it’s over.  But remember your end of hard work at Easter is the beginning of a new person’s faith journey.  Be intentional about planning great experiences the weeks following Easter.  Have a plan for helping new people connect deeper with your church.  Don’t squander the opportunities to help people see God’s story in their lives that come during the Easter season. 

 

Filed under: Communications, Holidays, Easter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

What’s Your Platform? Finding the Right Social Media
What’s Your Platform? Finding the Right Social Media
0

Posted February 20, 2019 by Kristen Eleveld

How do you decide which social media platform your church should use? Let’s take a look at what makes each of the most popular platforms unique.
Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.
Snappy Solutions
Snappy Solutions
2

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.
The Best Time to Post on Facebook
The Best Time to Post on Facebook
0

Posted February 11, 2019 by Jordan Gorveatte

With algorithms and engagement constantly changing, what are the best times to post on Facebook? We break it down for you here.
Instagram and the Visual Web
Instagram and the Visual Web
0

Posted February 6, 2019 by Bryan Haley

Your church needs to think more visually. Instagram’s wild success and influence is continuing to move the web toward visual.
4 Things Churches Need to Stop Posting on Social Media
4 Things Churches Need to Stop Posting on Social Media
6

Posted February 4, 2019 by Robert Carnes

There’s plenty of articles talking about what the church could add to their social media channels. This article is the opposite of that—four things that churches should stop adding online.
The McDonald’s Method
The McDonald’s Method
1

Posted January 29, 2019 by Matthew Hooper

3 guys walk into a church. They all question what year they walked into. Should you update your building’s look? How should you go about a building update?
Good Websites Remove Barriers
Good Websites Remove Barriers
1

Posted January 22, 2019 by Bryan Haley

After moving to a new city, we started looking online for a new church, and it made me realize how many churches don’t prioritize their website. A poor website does nothing to help potential guests want to show up on Sunday. Here’s how a good website removed barriers.
2019 Design Trends Forecast
2019 Design Trends Forecast
2

Posted January 17, 2019 by Gage Hunt

What should your church be expecting out of graphic design trends this year? Here's our best guess.
15 of the Best Church Websites for 2019
15 of the Best Church Websites for 2019
0

Posted January 15, 2019 by Bryan Haley

We've spent dozens of hours searching the web to find the best church websites in North America. Here are 15 of the best church websites this year.