Browse
Fine-Tuning Your Easter Planning

Fine-Tuning Your Easter Planning

Posted February 17, 2016 by Jerod Clark

You don’t need (or probably want) me to remind you that Easter is quickly approaching.  But it is.  As you’re fine-tuning your plans, I want to offer a few ideas for how you can make sure your work ends up benefiting the most people possible. 

Remember the difference in mood.  Good Friday is somber and Easter Sunday is joyous.  It’s death and resurrection.  Something feels out of place when Sunday morning is a downer or vice versa.  Be mindful of people’s expectations.  They remember Easter morning as uplifting.  It’s likely why visitors who haven’t been to church in awhile will come through your front door on Easter. 

Share your Easter plans.  If you want people in your congregation to invite their friends, give some examples of what the Easter experience will be like at your church.  Leaving the congregation completely in the dark creates a barrier. No one wants to invite their friends to a service only for it to be something different than what they expected.  Yes, you can keep part of it a surprise.  But let people know the theme, style and anything outside of what happens on a normal Sunday.

Equip your attenders to share those plans.  It can be intimidating for many to talk with friends or co-workers about church. Give people some conversation starters. Equip them with language that fits the vision of what Easter means and how it will be expressed in your services.  Some churches use physical invite tools ranging from postcards to Easter lilies.  Whatever you decide to do, just make sure you have a strategy for helping your congregation make Easter conversations with their friends less awkward and more impactful.

Talk with your volunteers. We should be doing this every week, but Easter is an important time to fill in volunteers, greeters and ushers on what’s going on at the church this Sunday and beyond.  They should be ready to answer questions people might have and show people where they need to go. Plus it’s a great time to remind volunteers how important it is to be welcoming and friendly since there will be more visitors in the building.

Be intentional about follow-up.  It’s all about momentum.  A lot of work goes into the planning and execution of Easter services.  It’s natural to want to take a break when it’s over.  But remember your end of hard work at Easter is the beginning of a new person’s faith journey.  Be intentional about planning great experiences the weeks following Easter.  Have a plan for helping new people connect deeper with your church.  Don’t squander the opportunities to help people see God’s story in their lives that come during the Easter season. 

 

Filed under: Communications, Holidays, Easter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

What are Your Church Website Photos Communicating?
What are Your Church Website Photos Communicating?
0

Posted November 14, 2017 by Brad Vos

Whether we realize it or not, the photos we use on our church website communicate a message to potential visitors. The images we end up using on our website needs to authentically express the life of our church.
Social Media Sizing Guide 2018
Social Media Sizing Guide 2018
0

Posted November 9, 2017 by Bryan Haley

Here's a free infographic designed to help you make updating social media images easier.
Getting Communications Buy-In
Getting Communications Buy-In
0

Posted November 7, 2017 by Bryan Haley

You know that investing in good communication makes a difference. But how do you convince church leadership that it’s important?
From Visitor to Thriving Member
From Visitor to Thriving Member
0

Posted October 31, 2017 by Chris Hunt

Your church’s guest information card is an on ramp to the life of your church. It’s “permission granted” to communicate with the visitor. Shape your response process to invite newcomers into deeper relationship and engagement with your church.
Communication During a Tragedy: Lessons from Equifax
Communication During a Tragedy: Lessons from Equifax
2

Posted October 24, 2017 by Bryan Haley

The slow and clunky response of Equifax to its recent data breach is a reminder of why it is important to be prepared for unlikely scenarios. Let’s make sure our churches are better prepared and respond more effectively in times of crisis.
Planning a Successful Christmas Service
Planning a Successful Christmas Service
0

Posted October 17, 2017 by Bryan Haley

The Christmas season is right around the corner. Let’s talk about things to think about in planning your successful Christmas services.
Responding to Negative Facebook Comments
Responding to Negative Facebook Comments
2

Posted October 10, 2017 by Todd Hertz

Facebook is an open channel between customer and business, congregant and church. So, what do you do when someone leaves a negative comment?
Help Us Help You
Help Us Help You
0

Posted October 3, 2017 by Bryan Haley

We are excited about the future of Church Juice. But, as we continue to make plans, we want to hear from you, to see how we can best serve you, your church, and your community.
Does Your Facebook Page Make a Good Front Door?
Does Your Facebook Page Make a Good Front Door?
2

Posted September 26, 2017 by Todd Hertz

Because so many people are already on Facebook, that can commonly be where someone first encounters your church. Similarly to how you upkeep the front of your building or invest in a good website, you should give some thought to how your Facebook Page represents your church at first look.
Planning Your Fall Outreach: Think Follow-Up First
Planning Your Fall Outreach: Think Follow-Up First
0

Posted September 19, 2017 by Bryan Haley

We put a lot of time into our fall outreach events, bringing new families to our church. But what happens after the event is over is just as important as the lead-up to the event.