Browse
Fine-Tuning Your Easter Planning

Fine-Tuning Your Easter Planning

Posted February 17, 2016 by Jerod Clark

You don’t need (or probably want) me to remind you that Easter is quickly approaching.  But it is.  As you’re fine-tuning your plans, I want to offer a few ideas for how you can make sure your work ends up benefiting the most people possible. 

Remember the difference in mood.  Good Friday is somber and Easter Sunday is joyous.  It’s death and resurrection.  Something feels out of place when Sunday morning is a downer or vice versa.  Be mindful of people’s expectations.  They remember Easter morning as uplifting.  It’s likely why visitors who haven’t been to church in awhile will come through your front door on Easter. 

Share your Easter plans.  If you want people in your congregation to invite their friends, give some examples of what the Easter experience will be like at your church.  Leaving the congregation completely in the dark creates a barrier. No one wants to invite their friends to a service only for it to be something different than what they expected.  Yes, you can keep part of it a surprise.  But let people know the theme, style and anything outside of what happens on a normal Sunday.

Equip your attenders to share those plans.  It can be intimidating for many to talk with friends or co-workers about church. Give people some conversation starters. Equip them with language that fits the vision of what Easter means and how it will be expressed in your services.  Some churches use physical invite tools ranging from postcards to Easter lilies.  Whatever you decide to do, just make sure you have a strategy for helping your congregation make Easter conversations with their friends less awkward and more impactful.

Talk with your volunteers. We should be doing this every week, but Easter is an important time to fill in volunteers, greeters and ushers on what’s going on at the church this Sunday and beyond.  They should be ready to answer questions people might have and show people where they need to go. Plus it’s a great time to remind volunteers how important it is to be welcoming and friendly since there will be more visitors in the building.

Be intentional about follow-up.  It’s all about momentum.  A lot of work goes into the planning and execution of Easter services.  It’s natural to want to take a break when it’s over.  But remember your end of hard work at Easter is the beginning of a new person’s faith journey.  Be intentional about planning great experiences the weeks following Easter.  Have a plan for helping new people connect deeper with your church.  Don’t squander the opportunities to help people see God’s story in their lives that come during the Easter season. 

 

Filed under: Communications, Holidays, Easter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Raising the Evangelistic Temperature
Raising the Evangelistic Temperature
0

Posted February 22, 2018 by Ernesto Alaniz

Every pastor wants to see their church family make an impact on the surrounding community. Here are some easy steps you can take to train your people to actively invite their friends and neighbors to church.
The Communicator
The Communicator
0

Posted February 20, 2018 by Bryan Haley

Gone are the days when everything can be communicated effectively via the church bulletin. In a world of full of competing messages, it’s time that churches start investing in people who can help the church be more effective in its messaging.
Jumpstart: A One-Day Event in Vancouver
Jumpstart: A One-Day Event in Vancouver
0

Posted February 14, 2018 by Bryan Haley

Jumpstart is a one-day event for church communicators.
Are Your Sunday Services Guest-Friendly?
Are Your Sunday Services Guest-Friendly?
0

Posted February 13, 2018 by Bryan Haley

For a lot of churches, guests do not feel welcomed on Sunday morning. Are your Sunday services guest-friendly? Here are some things to think about.
How to Achieve Your Church’s Vision with Volunteers
How to Achieve Your Church’s Vision with Volunteers
2

Posted February 8, 2018 by Bryan Haley

Tons of churches struggle with building volunteer teams. We want the congregation to get involved in the ministry of the church, but how do we relay that desire?
Facebook: From Calendar to Community
Facebook: From Calendar to Community
1

Posted February 6, 2018 by Ernesto Alaniz

Many of your members, regular attenders, and guests are on Facebook. There are ways to make your church’s Facebook Page a place that they will like to visit.
Making the Audience the Hero of Your Story
Making the Audience the Hero of Your Story
0

Posted February 1, 2018 by Robert Carnes

The Hero’s Journey is a storytelling framework that’s been used since ancient mythology. You can use this same method at your church to make your audience the hero of the story.
Why Every Pastor Should Blog
Why Every Pastor Should Blog
2

Posted January 30, 2018 by Ernesto Alaniz

Why should I, a busy pastor, take time to write a blog? What purpose could this serve?
You’ve Got This: A new book for church communicators
You’ve Got This: A new book for church communicators
1

Posted January 24, 2018 by Bryan Haley

You’ve Got This is a pep-talk for church communicators in book form.
Hosting a Legal Super Bowl Party
Hosting a Legal Super Bowl Party
0

Posted January 23, 2018 by Bryan Haley

Many churches plan to host a Super Bowl party in the coming weeks. But what can you do to avoid trademark infringement and ensure your party is legal?