Browse
Easter and Church Websites

Easter and Church Websites

Posted February 16, 2015 by Jerod Clark

Is your church website going to be ready for Easter?

Here’s one chart that shows why it matters.

On Google, the word “church” is searched for the most often around Easter. It’s no surprise to church leaders who see the attendance spike, but it’s a reminder that you have to make sure your church’s online presence is ready to make a good first impression.

Make service times and location easy to find. This is a year-round tip, but even more important on weekends where there are extra services or shifted times from the normal schedule. How will people join you if they don’t know where you are and when you’ll be there?

Give a preview of what people can expect on Easter weekend. When folks are picking a church to visit, they’re looking for a comfortable fit. Eliminate any unneeded surprises. Share what the services will be like in tone and message. This is all about removing barriers for visitors so they will actually come to your building.

Show your church in action. Beyond Easter festivities, give a feel for who you are as a church. What do you stand for? How are you serving your community? How are lives being changed as you connect people to Jesus? Your website is your digital front door, so have a site that welcomes people and reflects what they’ll see when they visit you in person.

Make follow-up easy. Make it clear how people can contact you if they have any questions. More importantly, make sure you’re ready to respond. If you have a “contact us” email link it better end up in an inbox where it will actually be seen. Also, equip your front line staff with the information they need to answer Easter questions in an educated way. This is a key in turning an online relationship into a personal one.

Don’t get overwhelmed. Reading this list might fill you with panic. You have a lot going on at Easter and a complete website remodel doesn’t need to be rushed onto that list. Think of practical ways you can get your website ready. Adding images will go a long way. Being intentional about organizing Easter-related information is good, too. Even small improvements will make a difference in helping people connect with your church.

Filed under: Website, Easter

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Say it Like You Mean It
Say it Like You Mean It
0

Posted July 16, 2019 by Joel Gorveatte

We can often be frustrated by a lack of engagement with what we are wanting people to know and do. What if that could change? Here are 4 questions to answer before the next time you communicate.
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
Won’t You Be My Neighbor? A Guide to Reaching Out to Your Community
1

Posted July 9, 2019 by Kristen Eleveld

You want to help your church be part of its community—but how can you make that happen? Here’s how you can reach more people in the neighborhood and on your church campus.
Communications Isn’t Sexy
Communications Isn’t Sexy
0

Posted July 2, 2019 by Owen Scott

When we think of our dream job in communications we have a pretty sexy picture in our mind. Lattes, hand-lettering, and designing to our hearts content. But communications is not sexy. Sometimes it can be downright painful. But is it worth it? I’d think so.
Step by Step Process to Keep People Engaged Through the Summer
Step by Step Process to Keep People Engaged Through the Summer
0

Posted June 27, 2019 by Tyler Rominger

Here are four simple steps to surround your ministry with a healthy level of enthusiasm and interest throughout the busy summer months.
The Case for Apps
The Case for Apps
0

Posted June 25, 2019 by Ernesto Alaniz

A well-executed app can drive engagement, increase connection, and bring true blessings to many within and outside our walls.
No, Your Church Doesn’t Need a Custom App
No, Your Church Doesn’t Need a Custom App
2

Posted June 18, 2019 by Bryan Haley

For many of us, we’re tired of our church being “behind the times.” We want our church members to have better access to the multitude of information, content, and communication available to them each day. So why not create a mobile app?
3 Ways to Reach Families with Special Needs in Your Church
3 Ways to Reach Families with Special Needs in Your Church
2

Posted June 11, 2019 by Kristen Eleveld

If you are struggling to think of ways to reach the special needs community in your church, you are not alone. Here are a few ideas to help you launch your communication campaign to include people and families of all abilities.
Fundraising in your Community
Fundraising in your Community
0

Posted June 4, 2019 by Tyler Rominger

We live in a culture that prizes actions taken on behalf of those that are in need. Invite your community to participate and invest themselves in their local church’s efforts. You’ll be surprised at how warm the reception to such a call to action can be.
Should You Be a Church Communications Specialist or Generalist?
Should You Be a Church Communications Specialist or Generalist?
1

Posted May 14, 2019 by Robert Carnes

Church communications pros often come in two different varieties: either you’re a specialist, or a generalist. That may be obvious, and you may already know which category you fall into. But it’s still interesting to consider if there are advantages to one over the other.
You’re Not the Boss of Me
You’re Not the Boss of Me
1

Posted May 8, 2019 by Owen Scott

Working in a team is essential to survival in ministry. But working in community is often easier said than done. Here are some practical tools you can put in place to lead effectively in your team environment.