Browse
Does Your Facebook Page Make a Good Front Door?

Does Your Facebook Page Make a Good Front Door?

Posted September 26, 2017 by Todd Hertz

This week, a friend was telling me a story about a family in the area. Because they were looking for a new church, she said, “they were looking at a bunch of local churches’ Facebook Pages.”

This sentence didn’t surprise me, but it was a good reminder. People now church shop on Facebook.

Way back in the 90s when I moved to a new town after college, I spent a Saturday morning driving around neighborhoods looking for churches and writing down their service times. Now, church searches happen not in a car but online. This is exactly why Church Juice has frequently encouraged investing in a quality, updated website.

However, your online presence extends beyond your website. In fact, because so many people are already on Facebook, that can commonly be where someone first encounters your church. Similarly to how you upkeep the front of your building or invest in a good website, you should give some thought to how your Facebook Page represents your church at first look.


Update Often

Of course, a primary step is to make sure that the Page is being updated. When checking out a church once, I saw they had a Facebook icon prominently featured on the front page of their website. I was discouraged when I clicked through to find the last post was from over a year earlier. This can communicate a negative message on a social media platform that is known for connection and activity.


Be Responsive

But it’s not just about posting regularly. Have you noticed that some Facebook Pages have a notation above the “send message” link that says how quickly they respond to messages? To some users, this says a lot about who you are—are you responsive to needs? I’ve seen notes on church pages that say “typically replies within a few hours,” “typically replies within an hour,” and “typically replies within minutes.”


Optimize with Visuals

However, optimizing your Facebook Page goes beyond just upkeep or response.  Does your cover image/video make sense to, attract, or give valuable information to a newcomer? Is your “about” section completely filled out with up-to-date information? Do you have relevant, inviting, and interesting videos appearing in the video tab?


Closing Tip

At our church, we are trying to focus on a specific aspect of making Facebook a suitable and welcoming front door: Does our Page give an authentic picture of our church life? And we mean picture literally. It can be so easy for us to only post ministry logos, stock photos, graphics, and word-heavy posts that we forget to show our church life happening.

Photos and videos are powerful on Facebook. They grab user's eyes as they scroll. Pictures give a person something important that nothing else can—a tangible understanding of what your church values and what he or she can expect if they walk through your doors. I heard a former atheist say recently that one reason it took him so long to walk into a church was that he couldn’t for the life of him imagine what happened inside. His fears took hold of him when he thought about what could occur in there. Imagine if he’d just been able to see some pictures on Facebook.

Visit your church’s Facebook Page once in awhile and test this: How long do you have to scroll to find a photo or video of real life taking place at your church? I know I am often unhappy with the honest answer. One easy step to pass that test every time: Post inviting pictures that show church life (serving, fellowship, etc.) and then pin that post to the top of your page.

Hopefully these tips help people find your church as they window shop.

Filed under: Social Media, Facebook

About the Author

Todd Hertz

Todd Hertz used to do social media for Church Juice’s parent ministry, Back to God Ministries. Now, he is the Communications Director for the four campuses of Christ Community Church in the Chicago suburbs. He has written for Christianity Today and is the General Editor of the Teen Quest Bible (Zondervan)

Don't miss a post

Join our email list

Comments (2)

  • Tharesa Lee
    12:46 PM
    Tue, Sep 26, 2017

    Thank you. Good article. Look for a createive good Facebook cover page

  • Bryan Haley
    9:18 AM
    Mon, Oct 2, 2017

    Hey Tharesa! Finding the right cover image can be a challenge. It’s great real estate to advertise your church - your mission statement, name, people, the Sunday series, or an upcoming event!

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Sharing Church Photos Online
Sharing Church Photos Online
5

Posted October 11, 2018 by Bryan Haley

Sharing images and video of events is a great way to share stories and celebrate what's happening in your church. But that also means we need to talk about privacy, expectations, and good practices.
The Real Mission of Big Events
The Real Mission of Big Events
0

Posted October 9, 2018 by Jeanette Yates

We want our church to be missional. What if our big attractional church event is actually vital to the mission?
How to Use Social Media for Outreach Events
How to Use Social Media for Outreach Events
1

Posted October 4, 2018 by Jordan Gorveatte

Social media and the internet mean there are ways to draw people into your church’s events that are relatively easy and extremely cost-effective. As we discuss how to use social media to draw people in for these events, we’ll identify three steps: inform, compel, and invite.
Planning Your Fall Outreach: Think Follow-Up First
Planning Your Fall Outreach: Think Follow-Up First
0

Posted October 2, 2018 by Bryan Haley

We put a lot of time into our fall outreach events, bringing new families to our church. But what happens after the event is over is just as important as the lead-up to the event.
Where Do You Struggle?
Where Do You Struggle?
0

Posted October 1, 2018 by Bryan Haley

To start out the last quarter of 2018, we're asking you 5 quick questions.
5 Things We Do That Fail at Welcoming a Guest Back to Our Church
5 Things We Do That Fail at Welcoming a Guest Back to Our Church
0

Posted September 24, 2018 by Jonathan Malm

There are five main things most churches assume they need to do to get guests to return. They seem like the right ideas, but there’s often one thing missing.
5 Ways to Follow-Up Digitally
5 Ways to Follow-Up Digitally
0

Posted September 18, 2018 by Owen Scott

We work hard to follow up after major holidays in person, but it's a struggle to follow up digitally. Here are five strategies you can use to follow up with people who have engaged with you digitally.
What to Expect When You’re Expecting (To Visit a Church)
What to Expect When You’re Expecting (To Visit a Church)
0

Posted September 13, 2018 by Dave Hartwell

Sometimes the best way to understand our own church context is to see how things are done in another. This article describes how I went about creating a rubric for one of my most beneficial tasks as a church communicator: visiting other churches.
Here’s How to Get More Guests to Turn in the Connection Card
Here’s How to Get More Guests to Turn in the Connection Card
1

Posted September 11, 2018 by Bryan Haley

A lot of churches struggle with getting guests to turn in their connection card (or whatever it’s called at your church). Here’s why people aren’t giving you their information, and how to remedy the issue.
Your Website is Your First Impression
Your Website is Your First Impression
1

Posted September 6, 2018 by Owen Scott

Your website is your first point of contact with first time guests. Just like your church building, you need to think about the first impression your church website is making to newcomers.