Browse
Creating Better Email Design

Creating Better Email Design

Posted April 13, 2016 by Jerod Clark

As an important piece of your church communication strategy, your email is an area were you can always find ways to improve. In a previous post, we outlined how using a professional email management system can improve your communications and streamline administrative tasks. That’s a great start, but once your system is up and running, here are some areas to consider for boosting the design of your email to make it more effective.

 

Engaging Subject Line

It might feel like a throwaway line of text, but the words in your email subject line are a first chance to entice someone to read more. Go beyond; “This Week’s Updates” to consider more compelling options. Email management provider Constant Contact suggests options like asking a question, including a deadline, making an announcement, adding a list and more.

 

Images

An email full of text won’t get read. Your communication has to be presented in easy-to-digest chunks of information. Images can save you words by visually telling a story. They also can create natural breaks throughout an email that let people know where one topic stops and another begins. Many pro email system templates are already designed to follow this format.

 

Clear Call-to-Action

Once someone takes the time to read a section of your email, what do you want them to do? If that next task is going to your website for more information, or to sign-up for an event, insert a button for people to click. Perhaps you want a member to come to a service project. Make sure the time and location stand out.  Always give your congregation a way to more deeply connect.

 

Limit the Number of Topics

If you want people to engage, you can’t overwhelm them. Plus, there are just some topics, like this month’s greeters schedule, that the whole congregation doesn’t need to know. Want a firm number? Don’t share more than three items in an email. I don’t have a scientific reason for this, but think of it as a challenge in determining what the most important priorities are in the life of your church. This sort of focused communication will make you more effective in understanding your audience and serving their needs.

 

Keep a Consistent Calendar

If you promise your congregation that the weekly email is the best way to stay connected with the church, make sure it’s sent on a regular basis. If you don’t, people will realize they can’t count on you. If they bail on your email, they may not attempt to connect with you again elsewhere, leading to a missed chance for deeper relationships. 

Filed under: Communications, Email

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
2

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.
Podcast: Easter Branding
Podcast: Easter Branding
0

Posted March 11, 2019 by Bryan Haley

How to create a brand for Easter that is consistent with your church branding and meets the needs of your audience.
5 Places to Listen For Better Leadership
5 Places to Listen For Better Leadership
1

Posted March 6, 2019 by Robert Carnes

Most leaders know how to talk, but don’t fully appreciate the value of listening. Here are five places church marketers can listen to become better leaders.
Podcast: Why Easter?
Podcast: Why Easter?
0

Posted March 4, 2019 by Bryan Haley

An overview of the Easter season, and why churches put so much energy and attention into Easter services.
The 4 Essential Social Media Questions
The 4 Essential Social Media Questions
0

Posted February 27, 2019 by Joel Schaap

Many churches struggle when it comes to social media, but they have everything they need to fix the problem.
How to Utilize Facebook Groups
How to Utilize Facebook Groups
0

Posted February 25, 2019 by Bryan Haley

Groups on Facebook allow people to be a part of an online community that they’re interested in. Your church can use Facebook groups as a way to communicate to your congregation and be actively engaged in the broader community.
What’s Your Platform? Finding the Right Social Media
What’s Your Platform? Finding the Right Social Media
0

Posted February 20, 2019 by Kristen Eleveld

How do you decide which social media platform your church should use? Let’s take a look at what makes each of the most popular platforms unique.
Choosing a Facebook Cover Photo
Choosing a Facebook Cover Photo
0

Posted February 18, 2019 by Bryan Haley

Your church's Facebook Page cover photo is prime real estate. It's the largest area you have to visually display something for your church. Here's how to choose the right Facebook cover photo.
Snappy Solutions
Snappy Solutions
2

Posted February 13, 2019 by Matthew Hooper

Snapchat is one of the many social communication options around. It’s unique feature of deleting posts means you needs to navigate this social channel in a completely different way.