Browse
Communications Takes Courage

Communications Takes Courage

Posted June 16, 2016 by Jerod Clark

I find there’s a major disconnect between churches wanting to improve their communication and actually doing it. It’s easy to talk about change. It can even be fun to dream about what changes you’d like to make. But when it comes to going through the process of making those changes, things break down. Committee members disappear. Leadership becomes too busy. Everything seems to fall apart and you’re stuck.

I get why that happens. When you start talking about communications, it goes beyond just making a new weekly bulletin or updating the website. You can’t really make meaningful changes without knowing what your mission and vision is as an organization. And at that point, some churches start to realize their mission is out of date or there is no vision at all. Communications conversations become big and far-reaching. And to stick with it means you need courage.

You’ll have to make hard decisions. They are tough because talking vision touches every aspect of your church. It can change what you’re doing and where you’re putting resources. Casting vision means you’ll see where you’re strong, but also where you’re vulnerable.

You will ruffle feathers. When you see the weaknesses in your church that don’t align with your vision you’ll need to make changes. That will make people uneasy. Long time members who are stuck in their ways will shake their fist at any sign of change. 

You will feel uncomfortable. The fist shaking and mean words will get to you. You will get frustrated. You may feel defeated. Even if you do everything right, like explaining why you’re doing what you’re doing for the sake of making the church stronger, there will still be naysayers.  Welcome to life in a church. 

Understand people’s passion means they care. When the congregation or staff give you grief, it's typically because they feel strongly about the church and they want to defend it. While it can be difficult to be on the receiving end, remember what an awesome thing it is that people feel passionate about the church. They feel ownership for the church. Be patient, explain everything thoroughly and then use their passion and sense of ownership for the church into becoming your new communication ambassadors.

Stand up for what you believe. Despite the grief you’ll get, stick with it.   When a church is staying true to its vision, everything makes more sense. There’s a common goal to rally around.  Communicating with your congregation gets easier because you can say how the things you’re doing connect back to that vision.

You might have to drag people along. It’s a cliché, but change really doesn’t happen overnight. Some people will want to bail. They’ll give in to the complainers. They’ll get tired of not seeing the results happen faster. That means you’ll be the voice of reason. You’ll have to keep them on board.

You will come out better on the other side. The struggles of being intentional communicators will eventually get smaller. Your congregation will be stronger. When a church has something to aim for, there will be buy-in. They want to be a part of it. They’ll share it with their friends. They’ll pay attention to what you’re saying because they know it matters.

If you’re in the process of trying to revamp communications in your church, I want to encourage you. The work you’re doing is important and good. Solid communication always makes a church stronger.
 

Filed under: Branding, Mission and Vision, Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (2)

  • Joshua King
    9:45 AM
    Mon, Aug 27, 2012

    Great points. Our church is wrestling through this process right now as we talk about ways to better communicate our identity and vision to not just our own church, but the community as well. I needed this encouragement, so thanks very much.

  • Mark Steinbrueck
    3:09 PM
    Fri, Jun 17, 2016

    Jerod, man you hit the nail on the head.  In the field of web design, I encounter this all the time with our clients.  Sometimes, churches haven’t really defined their mission or vision.  And even when it is defined, other churches don’t know how that relates to implementing changes to their communication strategy.  However, it is very rewarding when the church “gets it” and stays true to their mission!

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Raising the Evangelistic Temperature
Raising the Evangelistic Temperature
0

Posted February 22, 2018 by Ernesto Alaniz

Every pastor wants to see their church family make an impact on the surrounding community. Here are some easy steps you can take to train your people to actively invite their friends and neighbors to church.
The Communicator
The Communicator
0

Posted February 20, 2018 by Bryan Haley

Gone are the days when everything can be communicated effectively via the church bulletin. In a world of full of competing messages, it’s time that churches start investing in people who can help the church be more effective in its messaging.
Jumpstart: A One-Day Event in Vancouver
Jumpstart: A One-Day Event in Vancouver
0

Posted February 14, 2018 by Bryan Haley

Jumpstart is a one-day event for church communicators.
Are Your Sunday Services Guest-Friendly?
Are Your Sunday Services Guest-Friendly?
0

Posted February 13, 2018 by Bryan Haley

For a lot of churches, guests do not feel welcomed on Sunday morning. Are your Sunday services guest-friendly? Here are some things to think about.
How to Achieve Your Church’s Vision with Volunteers
How to Achieve Your Church’s Vision with Volunteers
2

Posted February 8, 2018 by Bryan Haley

Tons of churches struggle with building volunteer teams. We want the congregation to get involved in the ministry of the church, but how do we relay that desire?
Facebook: From Calendar to Community
Facebook: From Calendar to Community
1

Posted February 6, 2018 by Ernesto Alaniz

Many of your members, regular attenders, and guests are on Facebook. There are ways to make your church’s Facebook Page a place that they will like to visit.
Making the Audience the Hero of Your Story
Making the Audience the Hero of Your Story
0

Posted February 1, 2018 by Robert Carnes

The Hero’s Journey is a storytelling framework that’s been used since ancient mythology. You can use this same method at your church to make your audience the hero of the story.
Why Every Pastor Should Blog
Why Every Pastor Should Blog
2

Posted January 30, 2018 by Ernesto Alaniz

Why should I, a busy pastor, take time to write a blog? What purpose could this serve?
You’ve Got This: A new book for church communicators
You’ve Got This: A new book for church communicators
1

Posted January 24, 2018 by Bryan Haley

You’ve Got This is a pep-talk for church communicators in book form.
Hosting a Legal Super Bowl Party
Hosting a Legal Super Bowl Party
0

Posted January 23, 2018 by Bryan Haley

Many churches plan to host a Super Bowl party in the coming weeks. But what can you do to avoid trademark infringement and ensure your party is legal?