There are five main things most churches assume they need to do to get guests to return. They seem like the right ideas, but there’s often one thing missing.
We work hard to follow up after major holidays in person, but it's a struggle to follow up digitally. Here are five strategies you can use to follow up with people who have engaged with you digitally.
Sometimes the best way to understand our own church context is to see how things are done in another. This article describes how I went about creating a rubric for one of my most beneficial tasks as a church communicator: visiting other churches.
A lot of churches struggle with getting guests to turn in their connection card (or whatever it’s called at your church). Here’s why people aren’t giving you their information, and how to remedy the issue.
Your website is your first point of contact with first time guests. Just like your church building, you need to think about the first impression your church website is making to newcomers.
Lots of visitors never return to a church because well meaning church “welcome” processes make them feel uncomfortable. Here are some things we can all do to help ensure our church’s are guest-friendly.
Crafting clear messages is one of the most critical tasks of the church. Connecting the gospel of Jesus Christ and the Bible to the Average Joe sitting in the pew or living in your community is of eternal importance.
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