Browse
Church Communications in 2014

Church Communications in 2014

Posted January 1, 2014 by Jerod Clark

A new year is a great motivator to do something better. For many of you, church communications is on that list. Looking ahead, here are five areas where you might want to focus your attention in 2014.

Get serious about mobile. A website that doesn’t work on a mobile phone is just as bad as if the sign fell off your church building. A site that functions on phones is fine. One that’s optimized is better. Nearly 60% of Americans and Canadians have a smartphone, and that’s only going to grow. If you’re doing a website redesign, consider using responsive technology. This takes your site, organizes it in chunks of information, and rearranges it based on the screen size of the devise a visitor is using. It’s the best way to future-proof your website while making sure it works great on any devise. 

You might be thinking, “Well that’s all fine and good, Church Juice, but you’re site isn’t uber mobile friendly.” You’re right. While this site has been mostly functional on smartphones, we’re launching a new responsive design the first half of 2014.

Don’t obsess over Facebook. Facebook, or any other tool, isn’t going to magically solve your communications problems. Be realistic about what Facebook can provide you. Thanks to the ever-changing Facebook algorithm, your posts will rarely reach the majority of your users. So budget your time accordingly. It’s not worth spending an exorbitant amount of time on a tool that’s not having a huge impact.  Yes, I’m souring on Facebook—especially for the average church. It’s still worth having a presence, but have realistic expectations of what can be accomplished.

Revisit your email strategy. Believe it or not, but email is still one of the best ways to stay connected with your congregation, so don’t ruin the relationship. Think about the content and frequency. Limit the number of announcements you share, so the information actually sticks. No one wants to read through an endlessly long email. Also, don’t spam people. Respect their time by limiting the emails you send. That might mean you have to reel in who has access to your list, as well as setting expectations for how email communication is used by your church staff. 

Looking for more?  Seth Godin created this short list of eight common email failures

Email strategy is on our 2014 to-do list here at Church Juice, too. You’ll notice we don’t have any email lists. When we started out four years ago, we flew past email, thinking social media would be more effective. Now, we realize that wasn’t the best decision. Like many of you, we’re a little stuck in getting our email lists going because of some higher level decisions being made, but hopefully we’ll have something useful for you soon.

Ditch your dated design. For many churches the biggest issue with old design is it doesn’t actually reflect who they are as a church today. Many are more up to date and relevant than their design shows. Commit to understanding basic design trends. Simpler is better. White space is okay. Papyrus is not. Clip art has to go too. This isn’t only a logo issue, but also how you design all your pieces of communication, including your bulletin, email, website and more. 

Here are three articles from our archive that might give you some inspiration for updating the look of your communications pieces:

Spend time with your brand. Entrepreneur has a great article summing up what it means to embrace your brand. It’s realizing your brand goes well beyond a logo. It’s about having strong guiding principles that are clearly and consistently communicated across all platforms. And if you have multiple projects, create a hierarchy of importance. Go ahead. Snuggle in with your brand in 2014. Give it the much-needed hug and attention it needs.

Filed under: Branding, Communications, Graphic Design, Social Media, Website

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (3)

  • Jose Gomez
    7:44 PM
    Thu, Jan 2, 2014

    Great article, guys. How can we partner up to serve the Church?

  • Jon Barker
    5:46 PM
    Sun, Jan 19, 2014

    I agree completely. I work hard to build good design for church. I also understand that not every church can afford a full time designer so I offer my services at a discounted rate for ministries.

  • Tyler Rominger
    11:16 AM
    Mon, May 2, 2016

    Hey everyone! My name is Tyler, I’m the founder over at Ministry Designs again (commented above) – We help churches put together amazing websites just like sites on this list. We also just put together our “best of” list for 2016. Take a look:https://ministrywebsitedesigns.com/best-church-websites/

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

5 Things We Do That Fail at Welcoming a Guest Back to Our Church
5 Things We Do That Fail at Welcoming a Guest Back to Our Church
0

Posted September 24, 2018 by Jonathan Malm

There are five main things most churches assume they need to do to get guests to return. They seem like the right ideas, but there’s often one thing missing.
5 Ways to Follow-Up Digitally
5 Ways to Follow-Up Digitally
0

Posted September 18, 2018 by Owen Scott

We work hard to follow up after major holidays in person, but it's a struggle to follow up digitally. Here are five strategies you can use to follow up with people who have engaged with you digitally.
What to Expect When You’re Expecting (To Visit a Church)
What to Expect When You’re Expecting (To Visit a Church)
0

Posted September 13, 2018 by Dave Hartwell

Sometimes the best way to understand our own church context is to see how things are done in another. This article describes how I went about creating a rubric for one of my most beneficial tasks as a church communicator: visiting other churches.
Here’s How to Get More Guests to Turn in the Connection Card
Here’s How to Get More Guests to Turn in the Connection Card
1

Posted September 11, 2018 by Bryan Haley

A lot of churches struggle with getting guests to turn in their connection card (or whatever it’s called at your church). Here’s why people aren’t giving you their information, and how to remedy the issue.
Your Website is Your First Impression
Your Website is Your First Impression
1

Posted September 6, 2018 by Owen Scott

Your website is your first point of contact with first time guests. Just like your church building, you need to think about the first impression your church website is making to newcomers.
Is Your Church Guest-Friendly?
Is Your Church Guest-Friendly?
3

Posted September 4, 2018 by Bryan Haley

Lots of visitors never return to a church because well meaning church “welcome” processes make them feel uncomfortable. Here are some things we can all do to help ensure our church’s are guest-friendly.
Low Hanging Fruit
Low Hanging Fruit
0

Posted August 30, 2018 by Bryan Haley

Fall is a great time to harvest some low-hanging fruit and make easy improvements in your church’s communication.
6 Proven Ways to Improve Your Church Communications
6 Proven Ways to Improve Your Church Communications
0

Posted August 28, 2018 by Jesse Wisnewski

Crafting clear messages is one of the most critical tasks of the church. Connecting the gospel of Jesus Christ and the Bible to the Average Joe sitting in the pew or living in your community is of eternal importance.
What Younger Generations Want the Church to Know About Social Media
What Younger Generations Want the Church to Know About Social Media
1

Posted August 23, 2018 by Jordan Gorveatte

Here are a few tips from a Generation Z-er on how your church can do stress-free social media well.
How To Write Terrible Church Emails in 7 Steps
How To Write Terrible Church Emails in 7 Steps
2

Posted August 21, 2018 by Joel Schaap

Let's talk about 7 ways you can write terrible church emails. Or, better yet, 7 things to avoid if you want to better communicate with your people.