Browse
Church Communications in 2014

Church Communications in 2014

Posted January 1, 2014 by Jerod Clark

A new year is a great motivator to do something better. For many of you, church communications is on that list. Looking ahead, here are five areas where you might want to focus your attention in 2014.

Get serious about mobile. A website that doesn’t work on a mobile phone is just as bad as if the sign fell off your church building. A site that functions on phones is fine. One that’s optimized is better. Nearly 60% of Americans and Canadians have a smartphone, and that’s only going to grow. If you’re doing a website redesign, consider using responsive technology. This takes your site, organizes it in chunks of information, and rearranges it based on the screen size of the devise a visitor is using. It’s the best way to future-proof your website while making sure it works great on any devise. 

You might be thinking, “Well that’s all fine and good, Church Juice, but you’re site isn’t uber mobile friendly.” You’re right. While this site has been mostly functional on smartphones, we’re launching a new responsive design the first half of 2014.

Don’t obsess over Facebook. Facebook, or any other tool, isn’t going to magically solve your communications problems. Be realistic about what Facebook can provide you. Thanks to the ever-changing Facebook algorithm, your posts will rarely reach the majority of your users. So budget your time accordingly. It’s not worth spending an exorbitant amount of time on a tool that’s not having a huge impact.  Yes, I’m souring on Facebook—especially for the average church. It’s still worth having a presence, but have realistic expectations of what can be accomplished.

Revisit your email strategy. Believe it or not, but email is still one of the best ways to stay connected with your congregation, so don’t ruin the relationship. Think about the content and frequency. Limit the number of announcements you share, so the information actually sticks. No one wants to read through an endlessly long email. Also, don’t spam people. Respect their time by limiting the emails you send. That might mean you have to reel in who has access to your list, as well as setting expectations for how email communication is used by your church staff. 

Looking for more?  Seth Godin created this short list of eight common email failures

Email strategy is on our 2014 to-do list here at Church Juice, too. You’ll notice we don’t have any email lists. When we started out four years ago, we flew past email, thinking social media would be more effective. Now, we realize that wasn’t the best decision. Like many of you, we’re a little stuck in getting our email lists going because of some higher level decisions being made, but hopefully we’ll have something useful for you soon.

Ditch your dated design. For many churches the biggest issue with old design is it doesn’t actually reflect who they are as a church today. Many are more up to date and relevant than their design shows. Commit to understanding basic design trends. Simpler is better. White space is okay. Papyrus is not. Clip art has to go too. This isn’t only a logo issue, but also how you design all your pieces of communication, including your bulletin, email, website and more. 

Here are three articles from our archive that might give you some inspiration for updating the look of your communications pieces:

Spend time with your brand. Entrepreneur has a great article summing up what it means to embrace your brand. It’s realizing your brand goes well beyond a logo. It’s about having strong guiding principles that are clearly and consistently communicated across all platforms. And if you have multiple projects, create a hierarchy of importance. Go ahead. Snuggle in with your brand in 2014. Give it the much-needed hug and attention it needs.

Filed under: Branding, Communications, Graphic Design, Social Media, Website

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (3)

  • Jose Gomez
    7:44 PM
    Thu, Jan 2, 2014

    Great article, guys. How can we partner up to serve the Church?

  • Jon Barker
    5:46 PM
    Sun, Jan 19, 2014

    I agree completely. I work hard to build good design for church. I also understand that not every church can afford a full time designer so I offer my services at a discounted rate for ministries.

  • Tyler Rominger
    11:16 AM
    Mon, May 2, 2016

    Hey everyone! My name is Tyler, I’m the founder over at Ministry Designs again (commented above) – We help churches put together amazing websites just like sites on this list. We also just put together our “best of” list for 2016. Take a look:https://ministrywebsitedesigns.com/best-church-websites/

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Raising the Evangelistic Temperature
Raising the Evangelistic Temperature
0

Posted February 22, 2018 by Ernesto Alaniz

Every pastor wants to see their church family make an impact on the surrounding community. Here are some easy steps you can take to train your people to actively invite their friends and neighbors to church.
The Communicator
The Communicator
0

Posted February 20, 2018 by Bryan Haley

Gone are the days when everything can be communicated effectively via the church bulletin. In a world of full of competing messages, it’s time that churches start investing in people who can help the church be more effective in its messaging.
Jumpstart: A One-Day Event in Vancouver
Jumpstart: A One-Day Event in Vancouver
0

Posted February 14, 2018 by Bryan Haley

Jumpstart is a one-day event for church communicators.
Are Your Sunday Services Guest-Friendly?
Are Your Sunday Services Guest-Friendly?
0

Posted February 13, 2018 by Bryan Haley

For a lot of churches, guests do not feel welcomed on Sunday morning. Are your Sunday services guest-friendly? Here are some things to think about.
How to Achieve Your Church’s Vision with Volunteers
How to Achieve Your Church’s Vision with Volunteers
2

Posted February 8, 2018 by Bryan Haley

Tons of churches struggle with building volunteer teams. We want the congregation to get involved in the ministry of the church, but how do we relay that desire?
Facebook: From Calendar to Community
Facebook: From Calendar to Community
1

Posted February 6, 2018 by Ernesto Alaniz

Many of your members, regular attenders, and guests are on Facebook. There are ways to make your church’s Facebook Page a place that they will like to visit.
Making the Audience the Hero of Your Story
Making the Audience the Hero of Your Story
0

Posted February 1, 2018 by Robert Carnes

The Hero’s Journey is a storytelling framework that’s been used since ancient mythology. You can use this same method at your church to make your audience the hero of the story.
Why Every Pastor Should Blog
Why Every Pastor Should Blog
2

Posted January 30, 2018 by Ernesto Alaniz

Why should I, a busy pastor, take time to write a blog? What purpose could this serve?
You’ve Got This: A new book for church communicators
You’ve Got This: A new book for church communicators
1

Posted January 24, 2018 by Bryan Haley

You’ve Got This is a pep-talk for church communicators in book form.
Hosting a Legal Super Bowl Party
Hosting a Legal Super Bowl Party
0

Posted January 23, 2018 by Bryan Haley

Many churches plan to host a Super Bowl party in the coming weeks. But what can you do to avoid trademark infringement and ensure your party is legal?